fan base Beyoncé

[swissman]

27 minutes ago, BnPac said:

That goes against all Hollywood marketing strategy. If so, they wouldn't invest in trailers that come 1 year or 6 months before the movie, just to invest again on a new one that goes on power rotation a couple months before the movie. 

 

As a huge superhero fans, people do not understand that Avengers was so big because the seed of it was planted since 2005 with the first Iron Man and constantly teased after throughout each movie. And that created a revolution. 

 

But I wasn't talking about a Hollywood film.

 

RENAISSANCE: A FILM BY BEYONCÉ  is a Parkwood production unlike any film made, released or promoted in Hollywood, so why would or should it follow their conventions that are based entirely on profit above all else. That clearly has not been Parkwood's motivation, otherwise following a more Hollywood-approach they would have done something like advertise this as happening since Stockholm.

By definition, it does not appeal to the GP because it does not have inherent mass appeal. It is a concert film by a specific singer promoting a very specific album. It is not a blockbuster. It is not a superhero film whose existence as a film franchise entirely depends on breaking records and making the most amount of money possible. Promoting it in advance would help people know it exists, but because of what it is, once you already reach those who are interested or would be interested, the rest aren't going to care whether they know about the film or not, whether its been teased, seeds planted, or proper documentation of how to get tickets were established from day one.

By this logic it was brilliant and integral of Beyoncé to tease the visuals a year ago, as it follows the conventional Hollywood marketing strategy and plants the seed for the GP.

I think a film like this is not one that people in the GP would plan for far in advance, or keep in their memory as "oh I gotta go see that." It seems more like "oh I heard the Beyoncé film is out should we go see that?" kind of thing, whereas the fans themselves are the ones with pre-orders and all that. As long as the notice is out around the time of the release, that's more important than a yearlong campaign for a concert film.

 

 

Edited October 26, 2023 by swissman

[Brikenbur]

41 minutes ago, jane said:

This should have been the poster all along. I Dont know what that red poster was but it didn't represent the era well at all. Anyway at least they got it right now. 

Just like when “BREAK MY SOUL” was released and that ugly a** single cover I can’t with the “delayed-ness” 

[Jai]

30 minutes ago, AxelFox said:

Perfect promo would be surprise-releasing the visuals on streaming mid November 

 

Say it louder for Parkwood all the way in the back!  I dont want no visual talks in 2024, lets move on. 

[swissman]

34 minutes ago, AxelFox said:

Perfect promo would be surprise-releasing the visuals on streaming mid November 

 

agreed!

 

and if it's RIGHT before the movie comes out...

 

REN in TOP TEN again between this and the film releaseeee?

[swissman]

I strongly feel that Billboard needs to change its rules regarding streaming videos.

 

IF a music video counts as a music stream, THEN it must be said that visual album views hosted on streaming services should count as a music stream as well, for there is absolutely NO DIFFERENCE between a music video and a visual album but for length. Since a visual album is not a musical and it is not a film with a soundtrack that viewers passively hear and it is an ACTIVE choice to LISTEN to an artist's music through electing to watch its visuals, it's literally the exact same thing as watching a music video.

 

I know that because there are not as many people making visual albums as Beyoncé, Billboard won't do this anytime soon because there's no real need for such a rule, but I do think its interesting to point out how Beyonce's streams (at least on debut week for Black is King and Homecoming) would likely be significantly higher had this been a rule. Because literally, if she had just split the entire visual album up into song segments and added it to YouTube, they'd count. But because it's on Netflix or Disney+ (both streaming services), it doesn't.

 

PLUS, we clearly know every streaming service knows what we watch and how long. The very fact that you can resume where you left off tells us this, so there's no way to excuse this by saying "how would we know which songs people actually listened to?". You can know.

 

 

Edited October 26, 2023 by swissman

[BnPac]

40 minutes ago, swissman said:

RENAISSANCE: A FILM BY BEYONCÉ  is a Parkwood production unlike any film made, released or promoted in Hollywood,

It's a film, I didn't say she had to follow conventions or whatever. I specifically quoted the part about trailers not working if released before. Hollywood was used as an example saying that your argument goes against a proven strategy put in place an organization. I could have also talked about other concert films : This Is It, Shakira's, Katie's etc. But those are also not A FILM BY Beyoncé so I guess that ends the debate. Let's stop there. 

 

Spoiler

And regarding the visuals trailer, yes it would have been a good idea to tease it a year in advance if it followed a single marketing 101 guideline, announce clearly what it is, give a date and the place where it would be available. The what, the when, the where/or the how.

 

 

Edited October 26, 2023 by BnPac

[Cbreezy]

42 minutes ago, AxelFox said:

Perfect promo would be surprise-releasing the visuals on streaming mid November 

 

I'd love this, but I think that would be oversaturation. 

 

At the moment, her attention and resources should be exclusively funneled into making the film a "hit" (aka recouping and turning a big profit).

 

Dropping the visuals on a streamer, which in turn would require promo and social push, distracts/confuses the messaging. Does she want the masses to see the film OR the concert?

She won't want to split her views across different projects. 

 

That said, I am very here for a visual streaming drop once the tour film is out of theaters. 

 

Literally a: "see the Renaissance tour film exclusively streaming now on Netflix/Prime AND watch the long-awaited Renaissance visuals along with it exclusively here too". 

 

Outside of that, if the visuals are indeed scrapped (a reality I still don't see as the case), she could just pull her usual antics and give us ONE video (whichever she's most satisfied with) on YouTube day of the film for the cross=promotion and let us finally put a pin in this Renaissance era with the tour film. 

[satellites.™]

Quote

Fragrantguy 16 hours ago

These comments are the perfect reason why the word "racism" is pretty much meaningless now. No one cares that Beyoncé is black. She's a billionaire who's overrated and seems pretty conceited (like most pop stars). The perfume bottle looks tacky. I thought Katy Perry's perfume bottles shaped like a cat were tacky too. Beyonce has supported BLM, a racist terrorist group, that was a huge turn off for me. As far as her perfume, I'd test it out just to see what it smells like, but the bottle is tacky. That doesn't make us racist.

I'm sorry, but (insert word here) people are dumb af.

 

 

[Mitsouko]

3 minutes ago, satellites.™ said:

I'm sorry, but (insert word here) people are dumb af.

Old people? Look at his "signature fragrances," he collects Cher's perfumes asdfg

[swissman]

15 minutes ago, BnPac said:

It's a film, I didn't say she had to follow conventions or whatever. I specifically quoted the part about trailers not working if released before. Hollywood was used as an example saying that your argument goes against a proven strategy put in place an organization. I could have also talked about other concert films : This Is It, Shakira's, Katie's etc. But those are also not A FILM BY Beyoncé so I guess that ends the debate. Let's stop there. 

 

 

I think we are confusing what each other means then, because I never said anything about trailers not working. I didn't even mention trailers in my post.

 

What you quoted was "true promo for the film doesn't actually matter until the weeks leading up to the launch" and this aligns with traditional Hollywood marketing strategies. A film can tease for years, but if the stars aren't out there doing their promo tours, most people will not realize the film is in theatres and even if they're interested, will just keep waiting, thinking it's not out yet. That's what I mean about accessing the GP.

 

My point in the original post was that all the hoopla about "she's not doing enough" the day the first trailer was released (2 months ahead of the film) and basically until today has been silly given what will really matter is how/if she promotes it in the weeks coming up to the launch.

 

 

Edited October 26, 2023 by swissman

[bijonse]

Dropping the visuals nowish would be perfect omg it would make everybody switch back to focusing on her and the Renaissance movie 

[swissman]

12 minutes ago, satellites.™ said:

I'm sorry, but (insert word here) people are dumb af.

 

 

It's absolutely hilarious for that guy to say racism has no meaning now but then proceeds to use it against Beyoncé and call her racist and say that no one cares except if she promotes, protects or projects it...well, he does care.

people like that are beyond idiotic.

[bijonse]

Omg i want a new trailer I’m tryna see some more clips from the shows 

[swissman]

5 minutes ago, bijonse said:

Omg i want a new trailer I’m tryna see some more clips from the shows 

I think a new trailer will come.

 

I also think that the film was not done when they made the first trailer (I mean how could it be if at the very least the last show had only just finished at the time of release?), so expect that they just made one giving the vibe of the film, but not necessarily the tone.

 

 

Edited October 26, 2023 by swissman

[ScorpiosGroove]

was Nadia Lee’s involvement in this (not the visuals) ever officially confirmed ? cause i don’t see anything about her anywhere but on a few fan pages, not even on wikipedia 

[cloudbusting]

57 minutes ago, Brikenbur said:

Just like when “BREAK MY SOUL” was released and that ugly a** single cover I can’t with the “delayed-ness” 

oh absolutely not, the single cover for BREAK MY HOLE was gorgeous

 

[ScorpiosGroove]

this doesn’t make it sound like there’ll be any visuals in the film 

 

one thing about Variety they will come up with their own narratives surrounding Beyoncé and they are always wrong 

 

 

[Shone Ai]

9 minutes ago, cloudbusting said:

oh absolutely not, the single cover for BREAK MY HOLE was gorgeous

 

I used the fuller version as the album cover 

[cloudbusting]

1 minute ago, Shone Ai said:

I used the fuller version as the album cover 

not you sending Reneigh to the glue factory

 

[carameldelight]

That new poster is everything. 

[Mitsouko]

On beyoncefilm.com, there is a download link for the new poster and the jpg file name is "mansion"

 

 

 

[cloudbusting]

2 minutes ago, Mitsouko said:

On beyoncefilm.com, there is a download link for the new poster and the jpg file name is "mansion"

 

 

 

hopefully it means the film will fund a demolition of her airport

 

[SashaDevachelli]

Omg cmon promo, now I can’t even be mad at the parfum video she is making sure EVERYTHING is getting promoted this week. We love her again (for now)

 

[swissman]

tbh I kind of think releasing the visuals before the film isn't as good an idea as releasing them right after.

 

imo there needs to be a new energy about them before they are released, so releasing them the week after the film is out would get people hyped for them again since undoubtedly the film will make people crave the visuals as well and the people who enjoy Beyoncé but not enough to go to the theatres for her would have the Beyoncé brand activated and on-topic already.

If they are released a week or so before the film, they may get overshadowed or at least have their impact shared with reaction the film. Though the visuals might also advertise the album and get people interested in seeing the tour film, to me it makes more sense to cap the era with the long-awaited visuals, not launch them literally right before an already publicized and promoted event.

 

 

Edited October 26, 2023 by swissman

[SashaDevachelli]

The film description makes me excited, it seems like it will go into the inception of the the show and Bey’s involvement, I’m ready to feel motivated and productive