Some interesting read. Full text here.

 

Quote

Take “Ghost,” from singer / songwriter Halsey, for example. The video performed like many other videos do on the platform: After an initial spike, activity died down — until Vevo’s team swapped out the thumbnail last September for something much brighter, with bigger faces of the two protagonists. The result was a slam dunk: Vevo registered a 4000% growth in views in the two weeks after the thumbnail change. After that time, views eventually flattened out again, but still remained notably above the level they were previous to those changes.

 

Not every video sees such a dramatic boost from a new thumbnail, but Vevo has still seen a 12% lift on average for videos in the first 20 days, and a notable sustained lift after that when it looked at the effects of changing thumbnails across close to 4000 catalog videos.

 

The idea to optimize cover art for online videos to boost engagement isn’t entirely new: Netflix has turned this type of image optimization into a science, and is frequently testing multiple images for the same show with its audience to see which one performs best. In fact, the service has even begun to show different images to different segments of its audience to frame its movies and shows in different ways.

 

Vevo can’t get as granular, largely because it doesn’t control the platform its videos are playing on.

 

This suggests that optimized thumbnails aren’t just more popular with YouTube’s users, but also contribute to a virtuous cycle: Once users click on them more often, YouTube’s algorithms promote them more frequently, leading to further growth. And that virtuous cycle can also extend beyond a single clip: Vevo has found that boost an older videos with better thumbnails can also help to make the release of a new video of the same artist more popular.

 

Edited April 11, 20197 yr by Luis

The kream video by iggy had a thumbnail of her butt bent over ...got 150mill views really fast. This is a fact. 

Hmm..

 

https://kworb.net/youtube/video/ao4o-XRU_KM.html

2018/03	558,240	18,008	50,893,780
2018/04	512,880	17,096	51,406,660
2018/05	449,457	14,499	51,856,117
2018/06	406,272	13,542	52,262,389
2018/07	367,438	11,853	52,629,827
2018/08	368,496	11,887	52,998,323
2018/09	319,418	10,647	53,317,741
2018/10	420,713	13,571	53,738,454
2018/11	471,713	15,724	54,210,167
2018/12	494,647	15,956	54,704,814
2019/01	446,784	14,412	55,151,598
2019/02	424,499	15,161	55,576,097
2019/03	403,350	13,011	55,979,447
2019/04	126,755	14,084	56,106,202

That's a FACT.

I'm so mad when the thumbnail is ugly.

A face close-up is the ONLY correct thumbnail  

we been knew

i mean, yeah. a youtube video's thumbnail is like a movie's poster. first impressions matter a LOT. if your thumbnail looks clapped good luck collecting those views

i mean wasn't this obvious?

 

ATRL noticed that Ariana Grande's "Thank U, Next" video views plummeted real hard going into the new year.

 

And then i saw that the thumbnail was from the scene were they were acting out "Jingle Bell Rock" in Xmas outfits. Which made it seem like a Christmas song (Ariana is quite known for having Christmas songs too btw) 

 

It's still that way, if they'd change it i think more people would click on it these days. Because, well, no one is going to put on a christmas song/themed video in this time of year.

well duh

 

52 minutes ago, Marco_g2 said:

ATRL noticed that Ariana Grande's "Thank U, Next" video views plummeted real hard going into the new year.

 

And then i saw that the thumbnail was from the scene were they were acting out "Jingle Bell Rock" in Xmas outfits. Which made it seem like a Christmas song (Ariana is quite known for having Christmas songs too btw) 

 

It's still that way, if they'd change it i think more people would click on it these days. Because, well, no one is going to put on a christmas song/themed video in this time of year.

true they should change it

5 hours ago, selenachris said:

5 hours ago, selenachris said:

 

5 hours ago, UnusualBoy said:

 

5 hours ago, kelly-clarkson said:

 

10 hours ago, selenachris said:

Why does she look like she’s getting ha ***** eaten 

 

9 hours ago, UnusualBoy said:

“When she tells you the condom broke” 

2 hours ago, Revenge said:

Why does she look like she’s getting ha ***** eaten 

 

“When she tells you the condom broke” 

It looks like someone hit her... maybe with a sledgehammer 

Wow, does anyone have the old/new thumbnails for the Ghost video for comparison?

8 minutes ago, kellysclarkson said:

Wow, does anyone have the old/new thumbnails for the Ghost video for comparison?

Makes sense.

 

Quote

Netflix has turned this type of image optimization into a science, and is frequently testing multiple images for the same show with its audience to see which one performs best. In fact, the service has even begun to show different images to different segments of its audience to frame its movies and shows in different ways.

 

I've noticed this lately. Every other time I open up Netflix, it's different cover art for nearly everything. When I first noticed it, I got confused and thought there's a new movie or tv show I missed or don't remember putting in my list when it's the same content lol. I'm into graphic design so I like seeing the different covers.

On 4/11/2019 at 2:01 PM, UnusualBoy said:

This actually made me view the song

 

 

Edited April 13, 20197 yr by Enoch