imo artists/teams view them as more of a merch item and not an actual format of the album to listen to which is being made incredibly obvious with the recent trend of several variants of the same album along with different versions being tied to different stores for promotional deals (Target, HMV, Urban Outfitters, Amazon, Spotify and more), along with the "limited time" releases Taylor, an extremely influential woman, has been doing. and that's not to mention the insane prices. for example, the new Beyonce B'Day vinyl is nothing short of outrageous. a good example to show the change in this sort of thing is Red (Taylor's Version) [2021] and THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY [2024] being $20 apart from each other despite containing the same amount of discs, and the latter not coming with any additional items. or Olivia's new album vinyl averaging $40 for most versions, when it was nothing besides the jacket and the disc, and the songs on the disc were unfinished versions, and there wasn't even an accurate tracklisting given to any version of the album. that situation is what really solidified the industry now seeing vinyl as merch and not music for me, because on streaming, she wouldn't have released an unfinished album where we couldn't look at the song titles. in fan culture, most people collect the variants to look at them and just play the album on their phone. that's a hundred percent fine, do whatever you want with their money, but i don't think vinyl selling is centered around wanting fans to have this way of listening to an album. it's wanting to push them to complete their merch collection, so that they can then post online about how they've completed their merch collection, so that the mindless followers of the artist will then go buy the "dirt in my eye brown splatter h&m exclusive" vinyl with the 3x3 poster! got sort of off topic but in conclusion, you could go either way about this. is it a scam when you're looking at it for its original intended use (to listen to an album)? probably. is it a scam when you're looking at it for its more modern use (to expand your collection of merch)? i would say no.