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Billboard charts to adjust streaming weighting in 2018


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Billboard Charts to Adjust Streaming Weighting in 2018

 

Among the changes we implemented or seriously considered this year for our charts are (i) how to weigh paid vs. ad-supported and free streams, (ii) the weighting of programmed streams (on a service like Pandora), (iii) whether streams of YouTube official music videos should be included in the Billboard 200 albums chart, (iv) how to address the increase in, and uniqueness of, sales of music through direct-to-consumer offers, (v) whether to modify what’s allowable for concert ticket/album bundle sale redemption offers, and (vi) how to address the rise of promotions that incentivize consumer streaming.


In recognition of an evolving music market and the means that consumers engage with music, Billboard has decided to implement changes on how it incorporates streaming data into our charts.

Currently, Billboard has two defined types of streaming plays for the Billboard Hot 100 songs chart (and our other hybrid songs charts): on-demand (such as Amazon Music, Apple Music, Spotify and YouTube) and programmed (such as Pandora and Slacker Radio), with on-demand having a greater weight. The Billboard 200 -- and our other consumption-ranked albums charts -- uses a single tier of only on-demand audio streams (paid or ad-supported) from subscriptions services. Video streams do not contribute to the Billboard 200’s calculations, but are incorporated into the Hot 100.


Beginning in 2018, plays occurring on paid subscription-based services (such as Amazon Music and Apple Music) or on the paid subscription tiers of hybrid paid/ad-supported platforms (such as SoundCloud and Spotify) will be given more weight in chart calculations than those plays on pure ad-supported services (such as YouTube) or on the non-paid tiers of hybrid paid/ad-supported services.


In 2018, Billboard will have multiple weighted tiers of streaming plays for the Hot 100, which take into account paid subscription streams, ad-supported streams, and programmed streams. Streaming, along with all-genre radio airplay and digital songs sales data, make up the three metrics of the Hot 100’s methodology.


The Billboard 200 will now include two tiers of on-demand audio streams: paid subscription audio streams and ad-supported audio streams. The chart will continue to not incorporate video streams. The Billboard 200 ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums, and streaming equivalent albums.


The shift to a multi-level streaming approach to Billboard’s chart methodology is a reflection of how music is now being consumed on streaming services, migrating from a pure on-demand experience to a more diverse selection of listening preferences (including playlists and radio), and the various options in which a consumer can access music based on their subscription commitment.

Below is a list of current streaming services contributing to the Billboard Hot 100 and Billboard 200, as well as corresponding genre songs and albums charts.

 

Hot 100 (+ Genre Charts) Streaming

SERVICE AUDIO/VIDEO DATA TYPE
Amazon Music Unlimited Audio Paid
Amazon Prime Audio Paid
Apple Music Audio Paid
Apple Music Video Paid
Google Play Audio Paid
Groove Music Pass (Xbox) Audio Paid
Medianet Audio Paid
Napster Audio Paid
SoundCloud Audio Paid / Ad Supported
Slacker Audio Paid
Spotify Audio Paid / Ad Supported
Tidal Audio Paid
Tidal Video Paid
Vevo on YouTube Video Ad Supported
YouTube Video Ad Supported
AOL Radio (Powered by Slacker) Audio Programmed
Google Radio Audio Programmed
Napster Audio Programmed
Pandora Audio Programmed
Slacker Audio Programmed

 

 

Billboard 200 (+ Genre Album Charts) Streaming Services

SERVICE AUDIO/VIDEO DATA TYPE
Amazon Music Unlimited Audio Paid
Amazon Prime Audio Paid
Apple Music Audio Paid
Google Play Audio Paid
Groove Music Pass (Xbox) Audio Paid
Medianet Audio Paid
Napster Audio Paid
Slacker Audio Paid
SoundCloud Audio Paid / Ad Supported
Spotify Audio Paid / Ad Supported
Tidal Audio Paid

Billboard

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BOOP lmao poor HDD's pressed ass about billboard putting YT on the albums chart, not even on the list. :sistrens:

double BOOP! for billboard actually giving more weight to paid and hybrid paid/ad-supported services instead of purely ad-supported ones on the hot 100. LOL. HDD truly thought

Edited by Yndda
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Can someone kindly give a TL;DR of this?

 

Are they saying that youtube views will carry less weightage?

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Good ! "Free streams!!!" haters can't complain anymore and HDD will take a big L.

 

3owyoTeo38Mrc5CYb6.gif

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Another year, another chance to Billboard. The changes have only tarnished the brand

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I agree with this move. Paid streams should count more. Free streaming is barely making an actual investment in the songs/albums you listen to. Free streaming should definitely count, especially in this age, but paid deserves to have more weight. 

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plays occurring on paid subscription-based services (such as Amazon Music and Apple Music) or on the paid subscription tiers of hybrid paid/ad-supported platforms (such as SoundCloud and Spotify) will be given more weight in chart calculations than those plays on pure ad-supported services (such as YouTube) or on the non-paid tiers of hybrid paid/ad-supported services.

All the "BUT CONSUMPTION!!!!!!" ATRLers lost :fan:

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10 minutes ago, winterwidow said:

Can someone kindly give a TL;DR of this?

 

Are they saying that youtube views will carry less weightage?

Yes

 

Spotify Premium, Apple Music, and other paid services > YouTube, Spotify Free, and other ad-supported services > internet radio (Pandora, etc.)

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6 minutes ago, winterwidow said:

Can someone kindly give a TL;DR of this?

 

Are they saying that youtube views will carry less weightage?

  • Streaming on the Hot 100 (and all all-format genre charts) will be more complexly calculated come 2018
  • Paid streaming (including "premium"/"paid" tiers on hybrid paid/ad-supporting services like Spotify) will be weighed more on the Hot 100 than ad-supported streaming (including "free" tiers on hybrid paid/ad-supporting services)
  • This means streams on Spotify Premium will carry more Hot 100 influence than Spotify Free streams
  • This move will also affect the Billboard 200
  • However, the Billboard 200 will continue to NOT use YouTube streams and any other video streams. Poor HDD kii
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how many paid Spotify streams equals a sale

 

Oh only 150 streams per song = 1 single sale hmm and 1500 streams per song = 1 album sale

Edited by youmustbeupgraded
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This is going to be a bitch for all the ATRLers who try to predict the H100 using a rough version of the formula though. :doc:

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Good thing my fave sucks at all of these :sistrens: 

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i love the changes, i hope RIAA follows, free stream shouldn't carry equal weight age when it comes to certifications especially for albums

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3 minutes ago, Divine said:

Yes

 

Spotify Premium, Apple Music, and other paid services > YouTube, Spotify Free, and other ad-supported services > internet radio (Pandora, etc.)

 

1 minute ago, Yndda said:
  • Streaming on the Hot 100 (and all all-format genre charts) will be more complexly calculated come 2018
  • Paid streaming (including "premium"/"paid" tiers on hybrid paid/ad-supporting services like Spotify) will be weighed more on the Hot 100 than ad-supported streaming (including "free" tiers on hybrid paid/ad-supporting services)
  • This means streams on Spotify Premium will carry more Hot 100 influence than Spotify Free streams
  • This move will also affect the Billboard 200
  • However, the Billboard 200 will continue to NOT use YouTube streams and any other video streams. Poor HDD kii

Thank you :hug:

 

Free Spotify not having the same weight as Premium is a rather interesting move. 

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4 minutes ago, umich said:

Racism. 

???

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why is everyone saying poor HDD. their very public whining may have had some influence in this decision :eatpopcorn:

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This sounds solid.  Something exhaustive and meticulous as this is the only thing which might redeem the publication's validity and reliability.  No matter how messy the resultant numbers might be, so long as they are transparent this is the way to go.

 

I would like to see the RIAA, to as great of an extent as possible, attempt to retroactively weight past streams.  Ultimately, the damage has been done and it may be a waste of resources.  If they have a few interns looking to get their hands dirty, however...

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2 minutes ago, zoldyck said:

i love the changes, i hope RIAA follows, free stream shouldn't carry equal weight age when it comes to certifications especially for albums

tea 

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10 minutes ago, Divine said:

All the "BUT CONSUMPTION!!!!!!" ATRLers lost :fan:

This actually gives streaming more weight tbh. A win for streaming ATRLers.

 

And for us who use Spotify Premium. :1stplace:

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1 minute ago, iHype. said:

This actually gives streaming more weight tbh. A win for streaming ATRLers.

 

And for us who use Spotify Premium. :1stplace:

this !

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