Couter

30 is really different than her previous ones

something like 19 maybe? idk

so true 😭😭

35….

lol

@anti-***** come on!

According to the British press, Adele has been busy writing and recording new music for the past few weeks at Church Studios in Crouch End, North London. A source revealed that she is spending at least a fortnight in London keeping a low profile, adding: "She feels safe at Church Studios and it's where Paul is based, so it made sense to travel over for the sessions, rather than work somewhere else in LA." Insiders also note that this move is an attempt to develop a more "English-sounding" album. Notably, Church Studios is the exact same location where Adele previously recorded parts of her diamond-certified album, 25.

im so excited for her snl moment

its a smash! a bop!

this... SO

@anti-***** come on!!!!!!!!!

Adele's (UK) third studio album, 25, reportedly achieved global equivalent album units (physical sales and digital downloads) of 5.7 million in the week of its release on 20 November 2015, despite initially being unavailable for streaming and without the luxury of having 38 editions of the album available (27 physical and 11 digital), as was the case with the multi-faceted sales approach adopted by 25's closest challenger, Taylor Swift's The Life of a Showgirl. According to Republic Records, Showgirl amassed 5.5 million equivalent album units worldwide on 3–9 October 2025, falling just shy of Adele's mark, although the two albums represent two contrasting sales strategies across two different eras of music consumption that are somewhat difficult to compare like for like. The Life of a Showgirl racked up 1.5 billion global streams in its first week (representing the largest album debut of 2025), with "The Fate of Ophelia", "Opalite" and "Elizabeth Taylor" proving to be the most popular tracks. 25 took a different approach, driving more fans into record stores to buy physical copies of the album without the ability to stream it at home or on the move. In the US alone, Showgirl's 4.002 million equivalent album units – the biggest week since Billboard's Luminate sales-tracking era began in 1991 – comprised 3.479 million traditional album sales (across all 38 available editions) and 522,600 streaming equivalent albums, equating to 680.9 million on-demand official streams. By comparison, 25 did 3.482 equivalent album units and 3.378 million in traditional sales. https://www.guinnessworldrecords.com/world-records/780173-fastest-selling-album-worldwide-by-equivalent-album-units

this is interesting

we are in her season

Adele is now officially in the streaming era. The 30 era, at the very least, helped integrate her into this environment. 30 was her first album released entirely within the streaming model. If we look at other legacy artists who didn't start in this era, all of them had a relatively lower initial performance with their first few streaming-era albums. Then, their audience adjusted, and they managed to win over new demographics. I believe the same thing will happen with Adele in her next era.

I also believe the pandemic factor seriously hampered the 30 album as a whole and all the plans Adele had for that era. By the time she released the album, she herself mentioned she no longer even connected with it. Commercially, I also think the pandemic severely affected 30's performance. Essentially, from my perspective, it was a whole succession of errors. The biggest successes, however, were the TV specials, which earned her an Emmy, the Las Vegas Residency—which helped her conquer her fear of performing and facing large audiences—and the recent Munich shows, which undeniably proved she can still move masses. She just needs the right next steps. I hope Sony does everything to help Adele reclaim her record in the United States, because I really don't think it's impossible. All she needs is the right album, and Adele definitely knows how to deliver that. We saw a glimpse of it with 'Easy On Me,' which was essentially the only commercial track on 30.

Her demand is absolutely still there; she has so many classics. Everything just needs a smart marketing play and the right strategy. All artists have experienced a dip after huge, blockbuster albums—for example, Taylor went from a massive 1989 to Reputation, and then Lover. Lover only became a giant success because of The Eras Tour; they were brilliant at executing a strategy that resurrected her entire catalog. And that's exactly what Adele is missing. She released 30, did two TV specials, put out a terrible, low-effort performance for 'Easy On Me,' and then vanished. She only resurfaced for the BRITs. To be honest, I truly believe they'll change course with the new album. With 30, they relied entirely on her name with zero strategy. The fact that the 'I Drink Wine' video came out two years after it was filmed was a huge embarrassment.

I have a feeling Adele might have felt a bit of rejection regarding 30. I could be wrong, but she deliberately chose that path to make an album that fewer people would immediately connect with. She even commented on this in a 2021 interview regarding the success of 'Hello,' saying she didn't want anything on the same dimension of success. However, I believe she might regret that now, which leads me to think that her next album will be very commercial, like 25. I think it might have hurt her ego a little that lately, everyone has been dragging her as if she no longer moves masses of people. But she absolutely does; we saw it in Munich. This makes me believe she'll come out all guns blazing for the next era, and it's bound to be a massive success.

skinny legend my god

wow its 2020 all over again

Yeah, she said it several times: 'I'm going to faint!' and 'I feel it coming!' but they didn't pay her any mind. I seriously think her team hates her, lol

She mentioned she was going through a tough couple of days with her mental health. She'd actually canceled a performance just a day before, but decided to do the NYC festival anyway. Then, she just passed out on stage right in the middle of her set

she is okay now

She's literally releasing new music next year, according to The Sun (and practically confirmed by RideOrDie)