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Posted

I feel like the effect of building up hype is a bit overrated, ngl. 
 

i don't think anyone except stans care about the teasing or the insta posts or whatever strategies people use nowadays. 
 

it's more about good placement on playlists, and I really don't see how the placement is impacted by the hype pre release

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Posted
Just now, SweetOreosOfHeaven said:

That's definitely the best case scenario but it depends on whether or not the music is a) brought to awareness and b) connects with that larger audience. This is why announcing 3 days in advance with little hype-building doesnt seem like a good plan... she could still announce this weekend or release on the 25th though.

Agreed. She's been out of pop music for 4 years and lowkey even longer for pop culture. She needs to draw (positive) attention back to her when readying her solo release. Unfortunately, Joker wasn't what is should have been, but that doesn't necessarily spell a looking disaster, so long as enough interest is drummed up. 

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Posted
9 minutes ago, Hexchromatica said:

ArtHaus_gif_010.gif

 

oh GOD the (bad) nostalgia... I think I used that app for 30 minutes and then deleted it lmfao

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Posted

so what are we expecting in terms of visuals? do we think she will have (partially) dark hair and maybe even a black and white theme? 

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Posted (edited)

All it takes is for the lead to take off and smash. They should pick the most-catchy and commercial single off the album. The power of a smash lead is severely underestimated here. For example Espresso, it literally launched Sabrina to superstarsdom. And whether ATRL hates to admit it or not, Anti-Hero was the main reason why Taylor revitalized the enthusiasm of the GP for her music again.

Edited by FailSafe
Posted
1 minute ago, Uncatena said:

so what are we expecting in terms of visuals? do we think she will have (partially) dark hair and maybe even a black and white theme? 

i am expecting simple video with a lot of effects (like applause) but not so heavy fast packing more slower like Frozen from Madonna 
I want black hair and very dark-esque 

Posted

GERMAN SINGLE CHARTS

#10 Lady Gaga & Bruno Mars - Die With A Smile (+1)

 

GERMAN ALBUM CHARTS

#43 Joaquin Phoenix & Lady Gaga - Joker: Folie à Deux OST (NEW)
OUT Lady Gaga - Harlequin

 

Die With A Smile become Gaga's 13th Top 10 Hit in Germany and Bruno's 6th Top 10 Hit.

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Posted
3 minutes ago, Dämon said:

I feel like the effect of building up hype is a bit overrated, ngl. 
 

i don't think anyone except stans care about the teasing or the insta posts or whatever strategies people use nowadays. 
 

it's more about good placement on playlists, and I really don't see how the placement is impacted by the hype pre release

Yes and no. Take Billie, for example—she built up anticipation for about a month by teasing the release, sharing the tracklist, cover art, and more.

 

The music itself was excellent, which definitely played a role, but she also generated buzz and engagement beyond just her core fanbase.

 

Gaga is a veteran, and if they're aiming for widespread appeal, especially with newer generations, they should definitely put effort into hyping her comeback, imo.

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Posted
1 minute ago, FailSafe said:

All it takes is for the lead to take off and smash. They should pick th most-catchy and commercial single off the album. The power of a smash lead is severely underestimated by here case in point Espresso, it literally launched Sabrina to superstarsdom. And whether ATRL hates to admit it or not, Anti-Hero was the main reason why Taylor revitalized the enthusiasm of the GP for her music again.

That sounds like Garden of Eden :alexz2:

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Posted

Leaving JFad drawing and heading straight to LG7

giphy.gif?cid=9b38fe91f9nzyu1dq5m9oblhm393u67l6swglut0doz9k917&ep=v1_gifs_username&rid=giphy.gif&ct=g

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Posted
2 minutes ago, opbranden said:

That sounds like Garden of Eden :alexz2:

:fan:

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Posted
9 minutes ago, Uncatena said:

so what are we expecting in terms of visuals? do we think she will have (partially) dark hair and maybe even a black and white theme? 

457128064_867895178139859_3414849919955689680_n-22942b9ce5114b9a8709f23ac1c2a0a9.jpg

 

:ryan3:

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Posted

Still zero teasing from Mr.S, BlackoutZone of SuperVillain. Sounds like it's not the month...

Posted
3 minutes ago, Edonis said:

457128064_867895178139859_3414849919955689680_n-22942b9ce5114b9a8709f23ac1c2a0a9.jpg

 

:ryan3:

Let's leave this aesthetic to Harlehasbeen please 

:gaycat6:

Posted

I think we can all agree that something between a traditional role out ala Katy Perry and DWAS would be the best. Not too long to create exhaustion which backfires (Katy) but not too short to not generate enough hype. Gaga needs to do something in between for the lead. So yeah 1 week min to 2 weeks max of hype may be ok.

Posted
1 minute ago, monketsharona said:

Still zero teasing from Mr.S, BlackoutZone of SuperVillain. Sounds like it's not the month...

Not like they teased DWAS or Harlequin very far away from the releases

Posted
1 minute ago, monketsharona said:

Still zero teasing from Mr.S, BlackoutZone of SuperVillain. Sounds like it's not the month...

They only tease on the week of the release, that's when they'll find out 

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Posted

1

 – 

Die With A Smile

Lady Gaga, Bruno Mars

1,916,874

 

USA

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Posted
1 minute ago, monketsharona said:

Still zero teasing from Mr.S, BlackoutZone of SuperVillain. Sounds like it's not the month...

iirc they usually tease when it's imminent like, a few hours in advance... or 2 days max prior to the announcement? 

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Posted
Just now, SweetOreosOfHeaven said:

Not like they teased DWAS or Harlequin very far away from the releases

 

Just now, Miss Anthropocene said:

They only tease on the week of the release, that's when they'll find out 

This. SV teased it two days before release, Mr.S just one day before

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Posted

So how did she gain over 3 million listeners yesterday? :suburban:

Posted
1 minute ago, Freaky Prince said:

So how did she gain over 3 million listeners yesterday? :suburban:

people wanted to hear Close to You 

Posted
1 minute ago, Freaky Prince said:

So how did she gain over 3 million listeners yesterday? :suburban:

Everyone gained big, not only her. It's just Spotify's mass adjustment of their numbers.

Posted
2 minutes ago, Freaky Prince said:

So how did she gain over 3 million listeners yesterday? :suburban:

Abracadabra, pure magic 

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