BnPac Posted February 21 Posted February 21 1 minute ago, Brikenbur said: It truly deserves to be a streaming classique… I’d say at least hitting the 3m average benchmark would be ideal Frankly we need a song from it to go semi-viral : Heated, AS again, VGor CG. I want it to move back in top 40 and stay in the charts long. Before the streaming era, she hold the two longest charting albums by female artists.
Cbreezy Posted February 21 Posted February 21 (edited) 4 minutes ago, Red Velvet said: The point is - No one will hear the science if she herself is not on video delivering that message. Imagine what a video of Tina styling Bey's hair with the products could do for the brand? She's choosing to skip this valuable marketing. Thank you! I don't even want to sound extra, but it really boils down to an understanding of marketing. Like, this isn't an attack on Bey, but it's simple marketing mechanics. I love her more than any act, but I don't think it profits her (literally) to be coddling and excused if there's something she could be doing better. Especially when I'm pretty sure her team (and the teams of many acts) check out platforms like this. Edited February 21 by Cbreezy 1 1
QueenBeyoncé Posted February 21 Posted February 21 (edited) 3 minutes ago, Cbreezy said: I hear you, but I really disagree. Not much differentiates these serious-sounding voiceovers from the "Where is your Park' commercials for both iterations of Ivy Park? And a bunch of her other ventures. Voiceovers and long-form text interviews telling her family's history (which any stan already knows) will never be "as" personal as seeing the woman herself using the products. Never. It need not be as ad hoc / unpolished as the Rih's and co (which I'm almost certain is Bey's reason for not wanting to do it that way being the perfectionist and image aware talent she is). But there are so many other avenues. Simple before and after pics, brief clips, rope in the kids. But whatever it is, people want... BEYONCE content. She can definitely take an increasing backseat as it gains traction, but people want...her. But she’s not trying to sell BEYONCÉ.. she’s selling good hair products, that’s what yall missing Edited February 21 by QueenBeyoncé 1 3
Navyboy20 Posted February 21 Posted February 21 4 minutes ago, Red Velvet said: The point is - No one will hear the science if she herself is not on video delivering that message. Imagine what a video of Tina styling Bey's hair with the products could do for the brand? She's choosing to skip this valuable marketing. If the product is good it will be able to stand on it's own through word of mouth and reviews. No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet.......... 1 3
QueenBeyoncé Posted February 21 Posted February 21 1 minute ago, Navyboy20 said: If the product is good it will be able to stand on it's own through word of mouth and reviews. No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet.......... THANK YOU!
BnPac Posted February 21 Posted February 21 (edited) 7 minutes ago, Cbreezy said: I hear you, but I really disagree. Not much differentiates these serious-sounding voiceovers from the "Where is your Park' commercials for both iterations of Ivy Park? And a bunch of her other ventures. Voiceovers and long-form text interviews telling her family's history (which any stan already knows) will never be "as" personal as seeing the woman herself using the products. Never. It need not be as ad hoc / unpolished as the Rih's and co (which I'm almost certain is Bey's reason for not wanting to do it that way being the perfectionist and image aware talent she is). But there are so many other avenues. Simple before and after pics, brief clips, rope in the kids. But whatever it is, people want... BEYONCE content. She can definitely take an increasing backseat as it gains traction, but people want...her. I do not disagree with what you just wrote but that wasn't my point. And that was also not what the screenshot you brought implied. But whatever. From the beginning I said wanting tutorials from Beyoncé herself is valid. Completely. Nowhere did I say otherwise. However your post suggested there was no personal connection and there is. Plenty. Some of us understood it. I also said in my very first posts that the videos of her using the product might come later. Being relatable is not her brand, she is selling a haircare product not a be-friend-with-Beyoncé kit. Edited February 21 by BnPac
Cbreezy Posted February 21 Posted February 21 1 minute ago, QueenBeyoncé said: But she’s not trying to sell BEYONCÉ.. she’s selling good hair products, that’s what yall missing it I won't labor the point, but she's using her BEYONCE name, appeal, and brandstock to sell Cecred. It's being positioned as more than an investment, it's being touted as a passion project, years in the making, and something extremely close to heart and used firsthand. So, my whole philosophy is: if you're going to do that, go all the way there. I'm the biggest stan there is of Bey, but there are certain rules of business that kinda don't care whether it's Bey, Rih, or whoever. If cultivating a brand presence requires a certain means of promotion, then it just is what it is. There's no "because it's Beyonce, she can do it as she feels" that is optimal in any kind of way....if she wants it to succeed. Contrary to my tone, I'm very open to see what they have up their sleeve and hope it's a huge success. I just won't coddle her because she's "Beyonce". Primarily because I actually want it to work. 1
Red Velvet Posted February 21 Posted February 21 (edited) 7 minutes ago, Navyboy20 said: If the product is good it will be able to stand on it's own through word of mouth and reviews. No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet.......... Why is why these use people like Bey to push the product I'm confused by the point. None of those companies rely on "word of mouth" only. Edited February 21 by Red Velvet 2 1
Cbreezy Posted February 21 Posted February 21 5 minutes ago, Navyboy20 said: If the product is good it will be able to stand on it's own through word of mouth and reviews. No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet.......... You don't pour millions of $$$ and years of effort as well as your brand name and alignment to "hope" it works thanks to "word of mouth". She has CHOSEN to go big and all out as "Beyonce" (Essence, joint posts on IG), so the L'Oreal, Shea Moisture etc examples do not apply. They were never positioned as Becky's line L'Oreal". So it really doesn't compare. 3
BnPac Posted February 21 Posted February 21 5 minutes ago, Navyboy20 said: No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet.......... That's also true. Although times have changed . Beyoncé seems to be selling a technical product, there's science involved just like Schueller when he created Oréale which gave its name to the company. However I think maybe videos of her, her mother or her doing their hair might come later. And if they don't, oh well.
giRLbye. Posted February 21 Posted February 21 Beyonce is not new to this...do you think she has no awareness of celebrities doing tutorials for their brands? she knows it...she's not into it its beating a dead horse into the ground at this point 1 2 1
QueenBeyoncé Posted February 21 Posted February 21 1 minute ago, Red Velvet said: Why is why these use people like Bey to push the product I'm confused by the point. None of those companies rely on "word of mouth" only. https://www.youtube.com/watch?v=N_4WkppLOdg You missed the point.. do you see the owners of those brands doing “personal videos” on the brand pages?
QueenBeyoncé Posted February 21 Posted February 21 1 minute ago, giRLbye. said: Beyonce is not new to this...do you think she has no awareness of celebrities doing tutorials for their brands? she knows it...she's not into it its beating a dead horse into the ground at this point This like! They just need to get over it frfr 1
QueenBeyoncé Posted February 21 Posted February 21 6 minutes ago, Cbreezy said: I won't labor the point, but she's using her BEYONCE name, appeal, and brandstock to sell Cecred. It's being positioned as more than an investment, it's being touted as a passion project, years in the making, and something extremely close to heart and used firsthand. So, my whole philosophy is: if you're going to do that, go all the way there. I'm the biggest stan there is of Bey, but there are certain rules of business that kinda don't care whether it's Bey, Rih, or whoever. If cultivating a brand presence requires a certain means of promotion, then it just is what it is. There's no "because it's Beyonce, she can do it as she feels" that is optimal in any kind of way....if she wants it to succeed. Contrary to my tone, I'm very open to see what they have up their sleeve and hope it's a huge success. I just won't coddle her because she's "Beyonce". Primarily because I actually want it to work. You are just gon have to deal she’s not doing it 1
Red Velvet Posted February 21 Posted February 21 2 minutes ago, QueenBeyoncé said: You missed the point.. do you see the owners of those brands doing “personal videos” on the brand pages? No YOU missed the point. The owners aren't Beyoncé so they hire big celebrities to do it for them. Please never get a job in marketing or start a business. 1 3
Navyboy20 Posted February 21 Posted February 21 4 minutes ago, Cbreezy said: You don't pour millions of $$$ and years of effort as well as your brand name and alignment to "hope" it works thanks to "word of mouth". She has CHOSEN to go big and all out as "Beyonce" (Essence, joint posts on IG), so the L'Oreal, Shea Moisture etc examples do not apply. They were never positioned as Becky's line L'Oreal". So it really doesn't compare. 6 minutes ago, Red Velvet said: Why is why these use people like Bey to push the product I'm confused by the point. None of those companies rely on "word of mouth" only. You just proved my point. Beyonce doesn't need to be the face of the company in order for it to be successful. She can hire influencers and ambassadors if she wants to. As long as the marketing and sales strategy is coherent sales will do well. There's a million ways to run a business. She doesn't have to do what Fenty Beauty did my goodness. If she did she would get dragged for copying and being unoriginal. It really is damned if you do, damned if you don't with Beyonce. 3
LVP Posted February 21 Posted February 21 Weird thing but this new releases made me listen to Irreemplazable EP a lot 2
Cbreezy Posted February 21 Posted February 21 2 minutes ago, Navyboy20 said: You just proved my point. Beyonce doesn't need to be the face of the company in order for it to be successful. She can hire influencers and ambassadors if she wants to. As long as the marketing and sales strategy is coherent sales will do well. There's a million ways to run a business. She doesn't have to do what Fenty Beauty did my goodness. If she did she would get dragged for copying and being unoriginal. It really is damned if you do, damned if you don't with Beyonce. Really don't want to labor the point (and we're all buddies here lol), but I really think hot takes like this are WHY there's a constant cloud of doubt over Bey's non-musical endeavors. She's clearly doing things in ways that COULD definitely be better. A point which is kind of indisputable. None of us want her to fail with this, so why endorse the idea of her doing the same ish that clearly didn't work with recent ventures? No one here AT ALL has said she needs to be doing exactly what Rihanna is doing, but as I said a few posts back, there are MANY ways to demonstrate "personal connection" and it isn't dry voiceovers on content that watches like a glossy commercial (that she's not even in). And.... 12 minutes ago, Red Velvet said: The owners aren't Beyoncé so they hire big celebrities to do it for them. Please never get a job in marketing or start a business. THIS! 2
GodSaveTheQueen Posted February 21 Posted February 21 We’re two days into Cécred, we don’t know all that they have planned. I think this initial soft launch was to get big beauty media outlets to get behind the products to validate it, hence writers for magazines being chosen to try the products and give their thoughts. Beauty consumer value the opinion of outlets like Allure. Even if people do get to see Beyoncé using the product, they’ll be apprehensive if they don’t see favorable reviews coming from beauty journalists. Beyoncé and Tina are playing the long game and truly wants this to be an esteemed brand that can stand in its own. 4
Slamless Posted February 21 Posted February 21 11 minutes ago, LVP said: Weird thing but this new releases made me listen to Irreemplazable EP a lot SUENA LA ALARMA 1
yonsé Posted February 21 Posted February 21 7 hours ago, cuteboyzay said: Do y’all think Beyoncé did reshoots for the Visuals because of the weight thing too? Because I can tell she’s been REALLY loving her new body ever since Renaissance and she looks much happier with it too (the consistent posting and revealing couture). And I’m nearly convinced she held reshooting for this same exact reason too lmao. Do y’all think so? Cause I’m just trying to figure out . i don't think they were reshoots. i think she was shooting the other acts. 1
tachiwaka Posted February 21 Posted February 21 Don’t know who else here listens to The Read but I am SO excited for them 3
BnPac Posted February 21 Posted February 21 L'Oréal didn't start with bug celebrities jfyi actually their first publicity TV campaign arrived when they were already quite known and owned the place hence the enormous price tag for the time which birthed the slogan :"because you're worthy" but anyway we are further and further away from the point.
thirdward Posted February 21 Posted February 21 1 hour ago, BnPac said: What is valid is to say Beyoncé we want a tutorial of you doing your own hair. What is not valid is to say "be personable" "this one did this, you should to". I feel like each party is making some points obviously we know that she doesn’t do that kind of promotion but people have seen other celebrities do that and have successful brands so they are kinda expecting her to do the same times have changed and even if she hates it (and me too tbh), “relatability” and seeing celeb using their products is what sells today 1
Yakult Posted February 21 Posted February 21 Promotional content of Beyoncé using the product will have maximum effect the first time - there's no point putting that material out until the brand has secured international distributors, space on shelves etc (judging by the extortionate international shipping costs, they haven't). Plus it's Beyoncé; she knows what to do, she probably just doesn't want to (& also has to weigh weigh up how doing a tutorial will effect her branding overall).
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