king_queen Posted February 8 Posted February 8 As long as we get an album this year, I’m good ¯\_(ツ)_/¯
period sis Posted February 8 Posted February 8 someone said she booked a CECRED ad for super bowl and that's what Verizon is teasing. But why would she need a teaser for that, and why use MY HOUSE ??? lol
Mistah.Beyonce Posted February 8 Posted February 8 35 minutes ago, period sis said: someone said she booked a CECRED ad for super bowl and that's what Verizon is teasing. But why would she need a teaser for that, and why use MY HOUSE ??? lol Verizon is not teasing Beys haircare line. 4 3
Cbreezy Posted February 8 Posted February 8 (edited) 6 hours ago, swissman said: But what about T*ylor releasing a concert film is a "musical move" that Beyoncé has not already done? 5 hours ago, Kingdom said: Exactly....hive can be so dumb. Acting like beyonce is chasing taylor, girl bye Guys, I love us, but let's not do too much. Will never get why the TS thing triggers so many of the Hive when we're having "internal" chit chat. Especially when we are in total agreement that she's overrated as hell. Even beyond that, she's been vocal about how she is following the Bey model of being a disrupter. I brought her up for no other reason than the fact that as one of Bey's current-day "peers" and a perceived "market leader", her music-related output is pretty plentiful (even without the re-releases) and almost all of her activations are music-related. Meanwhile, for us, besides the side projects dropped between 2018-2019, the last FIVE YEARS has been: * Ivy Park (Non Music): Promoted relatively intensely. Literally the only visual anything we really got from her for like 2-3 years straight. * Tiffanys (Non Music): get money sis! But again, very little musical alignment. * Rennie Era (Music) - Great album, arguably her best ever. Yet... - No visuals at all - No televised performances outside the tour (a first for a main solo era from her) - Clouded in confusion from start to end - A doc film that, arguably, still was only lightly promoted and also had elements of confusion in its roll out (will there be visuals, won't there be visuals). * Parfum (Non Music): dropped in pretty lo-fi way, but again is something taking up time, bandwidth, and column inches. * Cecred (Non Music): easily one of her better business ideas, but is nerve inducing because it will either be: - all out promo and spamming to the degree of of IVP, with long spells of musical inactivity. OR - another thing she pushes for five minutes and lets fade away, which holds up the release of music and adds to the questionable narrative about her abilities to sell ish beyond music. I'm all for the "extra" ish, but as the Rennie era (album, tour, doc) showed, people care most about Bey in musical mode. So, IMO, she'd be well-advised to centralize that and push her extra-curriciular activities on the side at the same time. OR simply go absolutely all-out with supporting her music (in whatever best works with her brand) so that no one even has room to complain when she dives into other things because they are so "full". Edited February 8 by Cbreezy
Cbreezy Posted February 8 Posted February 8 3 hours ago, satellites.™ said: Not releasing the LIVE album on Spotify alongside the theater release of the film with songs you barely wanted to promote. I really think the lack of live album was to do with the theater release format. Granted the film was always going to be more a Hive attraction than a GP magnet, sis had tickets to sell. I can see AMC / Parkwood thinking that a live album could possibly be a deterrent to sales. Some people would definitely be "placated" hearing the RWT for free on streaming rather than rushing to the theater to watch it. The latter, of course, meaning a lower gross $$$. Had the tour film dropped on Netflix, Prime etc, sis would have got her coin upfront, its performance numbers wouldn't be on front street in the way box office numbers are, and thus it's easier to position a "live album" as a companion project. For example, streaming the movie on Netflix if in the mood to watch and continuing to listen on Spotify if it's more of a listen thing. Something that doesn't really work with the theater setup.
Cbreezy Posted February 8 Posted February 8 3 hours ago, Punch said: Putting on my clown makeup as a I type lol, but this is too Bey-coded to not be...something. Right? Embracing the delulu for a sec, Verizon has a deal with Netflix, which "could" benefit from using Bey to promote both. "Stream the Renaissance film exclusively on Nefflix with no ads with our $20 Verizon bundle". Tempted to get excited about it being more, but it's hard to see where else a Verizon tie-in could work. A tour sponsor perhaps, but I'm almost certain Usher will run a commercial to plug his tour after his deserved Halftime Show. It'd be bad sportsmanship on Bey's part announcing hers at the SB as it would for sure overcloud his and arguably his performance. We'll see.
Kristie Kuwa Posted February 8 Posted February 8 1 hour ago, Cbreezy said: I really think the lack of live album was to do with the theater release format. Granted the film was always going to be more a Hive attraction than a GP magnet, sis had tickets to sell. I can see AMC / Parkwood thinking that a live album could possibly be a deterrent to sales. Some people would definitely be "placated" hearing the RWT for free on streaming rather than rushing to the theater to watch it. The latter, of course, meaning a lower gross $$$. Had the tour film dropped on Netflix, Prime etc, sis would have got her coin upfront, its performance numbers wouldn't be on front street in the way box office numbers are, and thus it's easier to position a "live album" as a companion project. For example, streaming the movie on Netflix if in the mood to watch and continuing to listen on Spotify if it's more of a listen thing. Something that doesn't really work with the theater setup. In her mind, shes released one of the most ambitious live albums ever with Homecoming. I really dont think we get a "live at Rennie" album simply because she wants Homecoming to be the star of her live arrangements. At least thats how I think she thinks and operates. 1
Cbreezy Posted February 8 Posted February 8 Seems the Super Bowl thing may actually be a "thing". Maybe some of the speculation above really may be on the mark: https://www.adweek.com/brand-marketing/super-bowl-58-commercial-ad-verizon/
LykkeLi Posted February 8 Posted February 8 (edited) This is exhausting…can she just get on with it Edited February 8 by LykkeLi
ShouldersSideways Posted February 8 Posted February 8 I don't want to rain on anyone's parade, but I don't think it's going to involve anything new with Bey. It's highlighting Verizon's musical partnerships. A Super Bowl appearance may have even been part of their sponsorship deal with her for RWT or they're just paying her a fortune to appear in it.
Tangane Posted February 8 Posted February 8 Yeah... By the look of it it doesn't seem related to her hair care brand or any sort of visuals (live concert or... the damn visuals ). I'm even more surprised by the fact that they put like 1 second of 'My House' at the end of the commercial... Like the GP doesn't know this song for sure, so what is the point of picking the BeyHive curiosity? But maybe they are just using her music as a soundtrack for the full commercial! Final point: we talked over and over about the fact that she wants to position herself as someone 'premium', so I'd be shocked if she said yes for appearing in a commercial for Verizon, no matter the price they paid! 1
Kalmanta Posted February 8 Posted February 8 We‘re gonna get the dry ass platinum wig on the Vegas Sphere
Kristie Kuwa Posted February 8 Posted February 8 (edited) 1 minute ago, Kalmanta said: We‘re gonna get the dry ass platinum wig on the Vegas Sphere I also think thats what she MIGHT do. Debuting Act2 there would be quite iconic and she would definitely raise the bar of how a performance at the sphere might look like Edited February 8 by Kristie Kuwa 1
ShouldersSideways Posted February 8 Posted February 8 22 minutes ago, Kalmanta said: We‘re gonna get the dry ass platinum wig on the Vegas Sphere Where'd you get this idea?
Devin Posted February 8 Posted February 8 24 minutes ago, Kalmanta said: We‘re gonna get the dry ass platinum wig on the Vegas Sphere
Kristie Kuwa Posted February 8 Posted February 8 9 minutes ago, ShouldersSideways said: Honestly thats deserved. Karol G has been super successful these past few years and she definitely managed to break the US.
Cbreezy Posted February 8 Posted February 8 31 minutes ago, Kalmanta said: We‘re gonna get the dry ass platinum wig on the Vegas Sphere Have been seeing this floating around too. For what it's worth, Verizon have an ongoing sponsorship with the venue too: https://www.adweek.com/brand-marketing/super-bowl-58-commercial-ad-verizon/ 34 minutes ago, Tangane said: Final point: we talked over and over about the fact that she wants to position herself as someone 'premium', so I'd be shocked if she said yes for appearing in a commercial for Verizon, no matter the price they paid! That's the thing. IF this Verizon thing is a "thing", it'd for sure be for "more". There's next to no chance she'd just appear to appear. She would, in reality, cause pandemonium if she announced an album or visuals / tour or residency on IG. But you can't beat the the scale of the Super Bowl and the huge amount of GP interest it would immediately court which would easily translate into tangible sales/streams etc. Put simply, if a company threw her a mega bag to promote a live activation of hers and sponsor it, sis better throw on a good wig and smile for that 30 second ad! LOL. 2
tachiwaka Posted February 8 Posted February 8 47 minutes ago, ShouldersSideways said: I don't want to rain on anyone's parade, but I don't think it's going to involve anything new with Bey. It's highlighting Verizon's musical partnerships. A Super Bowl appearance may have even been part of their sponsorship deal with her for RWT or they're just paying her a fortune to appear in it. If he says Hold Up, is squeezing lemons to make lemonade, and then My House plays…it better be something more than reminding America that Verizon has partnerships My hopes just skyrocketed. 1
Draper. Posted February 8 Posted February 8 Beyoncé doing the Sphere kinda makes sense. There was a rumor about it and that’s what she could’ve been filming this past month too… 1
Draper. Posted February 8 Posted February 8 (edited) https://www.nme.com/news/music/beyonce-reportedly-in-talks-for-next-residency-at-las-vegas-sphere-3540928# This was from November. U2 finish their residency on the first weekend of March and still no other act has been announced. Edited February 8 by Draper. 1
Punch Posted February 8 Posted February 8 21 minutes ago, Kristie Kuwa said: Honestly thats deserved. Karol G has been super successful these past few years and she definitely managed to break the US. Is Karol G bigger than Rosalia ?
Draper. Posted February 8 Posted February 8 2 minutes ago, Punch said: Is Karol G bigger than Rosalia ? duh
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