base talk Why are Royals and Lorde's recurrent streams so poor?

[VioletsandRoses]

Because she's local. Her songs and albums only made noise in North America and Australia. She was never on Billie or Lana's level globally. 

[Souvenir]

her music isnt timeless like lana's. thats why

[sway]

On 4/29/2024 at 11:20 PM, suburbannature said:

By comparison, Lana is doing 1.3 million daily with Summertime Sadness and 1 million with Yes to Heaven - two songs with the same total as Lorde's discography. Melanie Martinez has nearly double the daily streams of Lorde. Halsey has Without Me doubling Royal's streams and more lead streams (2 million more total).

 

Why couldn't Lorde serve longevity in the streaming era like her peers?

 

Weird comparison. First of all, Lorde definitely has gone more "indie" in the way she chooses to release and promote herself in between album cycles. I put that in quotes because her approach of withdrawing almost completely from the spotlight in between album cycles is not strategy that pop stars take to retain mainstream success.

 

Lana is a pop star in more ways now than Lorde is. The stans can try to preach otherwise yet it is obvious. High-profile collaborations with Taylor Swift (SoTB plus More LDR version, Midnights) and the Weeknd (Prisoner, Beauty Behind the Madness, Stargirl Interlude, Starboy) on their highly-successful albums, with BBTM/Starboy and Midnights breaking streaming and chart records. Her music has also been used in many films (and recent ones too), which expose her music to more audiences. Up until a month or so ago, SYTH had not left TTH. That song plus Summertime Sadness got sped-up versions to cash in on TikTok. The stans can say, "but her label is doing that". Well, at this point in her career, she has enough room to say no. Lorde, being a less-commercially successful artist than Lana, is known for saying no to collabs, licensing songs to movies/series, commercials, etc. I do not see how Lana is being "pressured" to stay successful. She even admitted that she wants to sell out her stadium show at the Met Gala. yesterday and it is not like she is doing these shows for free either. Of course all this bleeds into the results. Add the fact that she has 8 studio albums plus one EP, that leaves more room for more listeners and streams.

 

Halsey had her career propelled by Closer with the Chainsmokers, an EDM/future bass collab. Then she maintained some of the momentum with hopeless fountain kingdom, but what cemented her to pop superstardom were her successful collabs Eastside (with Khalid and Benny Blanco), Boy with Luv (with BTS), and Him & I (with G Eazy). That gave way to Without Me smashing as hard as it did.

 

Melanie currently has one song from her second album as her most currently listened to track on Spotify, and she usually promotes more on TikTok where her songs have gone viral. That definitely helps to aid in cultivating a fanbase.

 

Lorde has not played the pop game in a long time. She could if she wanted to, but from her inactive social media accounts, her long breaks in between albums, rare media appearances, rare interviews, not being romantically involved with A-list celebrities, no collaborations/features/remixes in between album cycles or within album eras, etc., it could not be more evident that she is not interested in this lifestyle. She embodies the mystique of what Kate Bush and Fiona Apple do. The same stans saying sales/streams are not what define an artist nor generates longevity are using the same argument to try to claim Lorde did not stand the test of time. It is frankly unfair to pit her with other artists who have done more to keep their names relevant, despite some saying they have not, Makes it a bit hypocritical imo.

Edited May 8 by sway