Chlöe's “How Does It Feel” debuts at #10 on Bubbling Under

[GoodGuyGoneGhetto]

Isn’t her album being released in a week or two?

 

 

I genuinely hope that Halle’s solo musical/artistic venture is vastly different and actually a success. 

[professor2000]

On 3/7/2023 at 12:35 PM, Rotunda said:

I think there are two things at play here 

 

1. R&B is persona driven now instead of performance driven 

 

All of the really popping R&B girls are storytellers first and singers/performers last. They may nor may not have a good voice, but they have relatable lyrics and a certain ethos. Their experiences and persona is considered “real” in a way that Chloe and Normani’s aren’t. So when they push R&B songs hoping to be taken seriously in the urban space, it doesn’t work cause those girls just don’t have that vibe. Similarly, when you start trying to serve visuals, choreo, and vocals, it falls on deaf ears because the average R&B listener is not prioritizing that anymore. 
 

2. The real crossover artists are rappers these days 

 

If you look at people who are simultaneously able to occupy the pop lane and the urban lane these days, it’s female rappers. If you look at who’s expected to serve visuals, and choreo these days, it’s rappers. Doja, Megan, Nicki, Latto, and now Ice Spice are the girls who are able to switch lanes or get airplay across demographics. Most of the R&B girls aren’t jumping on pop collabs and scoring hits. SZA may be the exception here, but everything she releases is largely in her own voice, even when the genre switches. 

Great points!

 

I also feel like the ability to make an R&B/crossover record is a lost art form now, tbqh.  
 

I’m not sure if it’s for the lack producers/writers not knowing how to do it…or what.  R&B artists are stuck in a “vibes” lane and I haven’t really seen anyone be able to break out of that (outside of SZA).  I mean, maybe it’s because they don’t even want to…?  But I kinda miss the era where that did happen.  I feel like the last time that was happening with ease was the NeYo / Bryan Michael Cox era.  🥴

Edited March 9, 2023 by professor2000

[UnusualBoy]

She really wasted her talent on these disposable songs.