fan base Normani

[Power love]

Let’s see what happens

[AlteKing]

38 minutes ago, trubleu said:

hmmm managing both Coco Jones and Normani is going to get tricky for Lydia. 

Because they’re both dark skinned women? Non factor and Completely different markets in my opinion. Normani is Pop/R&B while Coco is R&B/Soul. Plus, even if they were in the same lane, it shouldn’t matter, in fact I would encourage collaborations if I were managing them both. See Scooter with Ariana and Justin for example.

[Azulito]

4 minutes ago, AlteKing said:

Because they’re both dark skinned women? Non factor and Completely different markets in my opinion. Normani is Pop/R&B while Coco is R&B/Soul. Plus, even if they were in the same lane, it shouldn’t matter, in fact I would encourage collaborations if I were managing them both. See Scooter with Ariana and Justin for example.

I agree that managing both Normani and Coco won't be a problem but they're definitely in the same market. 

 

 

There's no reason both can't succeed though

[harmonizeme89]

I hope this means she’s actually coming soon. It’s crazy how it’s been almost a year and a half since Fair came out.

[popularmoonlight]

Joya's tweet lol. She retweeted the management article right after.

 

 

[hiimalec]

i have prayed for this!!! yes!! now release the music mama!!

[Cbreezy]

Wow. 

 

Excited for our girl, but feeling all the feels (good and otherwise). 

 

I guess the easiest way to sum it up is that while this is all really cool and hopefully means her train is finally moving again, it literally confirms in the most direct way possible that her situation had been dire behind the scenes. Probably worse and more complicated than we even thought. 

 

I always saw her situation as being label drama (and it may still be), but it's very telling that she switched management after claiming at some point that management wasn't the issue. 

 

I get the sense that she was loyal to Brandon and S10. They basically came up together, but I always got the impression that Brandon was more ambition than ability. Not looped into his background, but I get young, hot shot managerial hopeful who randomly got in good with Roc Nation and had the foundation to build something big. But when it came to actually executing...at least for Normani...he was ill-equipped. Both from a getting ish done standpoint and his networking book. I still shudder at the fact she had to effectively be fan-demanded for the VMAs rather than booking it on her own accord (with a Cardi feature and a show lineup filled with acts that couldn't lace her shoe).

 

Then there's the laundry list of mishaps...from small to big...across Normani's everything. It all gave rookie team and I can envision a scenario where she'd give him more grace because she could see he was "trying his best". But it seems the May realization was that sometimes one's best just isn't good enough.  

 

He did good things with Anitta, but she came with a bigger established profile and a viral hit that arguably made her opportunities more automated than anything he specifically was doing. I'd call this conjecture if she didn't leave herself. That was very telling. 

 

Mani doesn't get a total pass, because I sense she made a few dizzy decisions herself and it's my personal stance that she takes herself way too seriously, isn't social media savvy, and is reaching for that Beyonce/Rihanna type of mysterious, pop-up-when-it's-important positioning that she hasn't yet earned.

 

All this said, I'm happy for her. The two managers from different companies' setup is unique and smart IMO. This feels like a TEAM, a two-headed machine

 

The Lydia/Coco Jones connection IS an eyebrow-raiser (because they are in the same lane and will be fighting for the same spots), but I actually think it's Coco who might need to worry. People clown Normani all the time, but IMO her name is a) more known, b) she courts a younger, hipper audience, so is more brandable IMO, and c) she carries more of an established premium at this stage of their careers. Hopefully, they can both co-exist and slay.

Edited August 8, 2023 by Cbreezy

[shelven]

9 minutes ago, Cbreezy said:

The Lydia/Coco Jones connection IS an eyebrow-raiser (because they are in the same lane and will be fighting for the same spots), but I actually think it's Coco who might need to worry. People clown Normani all the time, but IMO her name is a) more known, b) she courts a younger, hipper audience, so is more brandable IMO, and c) her she carries more of an established premium at this stage of their careers. Hopefully, they can both co-exist and slay.

Yeah this. I honestly find it kind of odd the way this fanbase bounces seemingly at random between overhyping Normani's star power and underhyping it  Coco has literally had one Hot 100 chart entry in her entire career so far and it was at #62. Even with Normani's constant breaks, she's undoubtedly bigger commercially than Coco is (at least as of today). If their management is going to give one of them undue preference for coveted spots (and I'm not saying they will), it's much likelier they would give it to Normani as a somewhat established hitmaker than give it to someone who hasn't proven they can get any sort of hit with their name attached.

 

None of this is meant to shade Coco (so please nobody turn this into a stan war ), but it's just not realistic that this management group would sign Normani only to immediately shaft her in favour of another artist who's an even riskier investment than Normani is.

[WheresJay]

5 minutes ago, shelven said:

Yeah this. I honestly find it kind of odd the way this fanbase bounces seemingly at random between overhyping Normani's star power and underhyping it  Coco has literally had one Hot 100 chart entry in her entire career so far and it was at #62. Even with Normani's constant breaks, she's undoubtedly bigger commercially than Coco is (at least as of today). If their management is going to give one of them undue preference for coveted spots (and I'm not saying they will), it's much likelier they would give it to Normani as a somewhat established hitmaker than give it to someone who hasn't proven they can get any sort of hit with their name attached.

 

None of this is meant to shade Coco (so please nobody turn this into a stan war ), but it's just not realistic that this management group would sign Normani only to immediately shaft her in favour of another artist who's an even riskier investment than Normani is.

I love thinkers. People with brains, you know?

[popularmoonlight]

I know they really got nothing to do with each other but Anitta announced she was parting ways with Brandon and exactly a week later annouced her next single. Really hope something from Normani is imminent too. 

[sleepevaded]

Lydia is a great manager (started following her cus of Doja ages ago) and the sweetest. This decision will be great for Mani in the long run! Let’s hope we get right into the music soon.

[tachiwaka]

6 minutes ago, popularmoonlight said:

I know they really got nothing to do with each other but Anitta announced she was parting ways with Brandon and exactly a week later annouced her next single. Really hope something from Normani is imminent too. 

Here’s hoping - we need our annual single!

[Motivation93]

@WheresJay thank you for always informing us when necessary king. Can we expect the candy paint announcement within a month or so? So happy things are actually moving

[armani]

We finally reaping the benefits of waiting patiently it’s finally here not just fake insiders or a figment 

 

The Drought Is Over I have a feeling this is going to her biggest era ever S10 was truly holding her back

 

 

[Getlikemike]

The collapse has started 

[popularmoonlight]

I’m hyperventilating  

 

 

[Flare]

Her new managers are both the ones involved with Lizzo and Doja’s takeovers separately. Like the eras they smashed in, none of their flop stuff.

 

Also, I cannot speak anymore highly of Lydia so I’ll let these random tweets do it

 

And my personal fave (because Lydia will encourage Normani to engage fans more)

 

[Aaliyah Kylie]

7 hours ago, shelven said:

Yeah this. I honestly find it kind of odd the way this fanbase bounces seemingly at random between overhyping Normani's star power and underhyping it  Coco has literally had one Hot 100 chart entry in her entire career so far and it was at #62. Even with Normani's constant breaks, she's undoubtedly bigger commercially than Coco is (at least as of today). If their management is going to give one of them undue preference for coveted spots (and I'm not saying they will), it's much likelier they would give it to Normani as a somewhat established hitmaker than give it to someone who hasn't proven they can get any sort of hit with their name attached.

 

None of this is meant to shade Coco (so please nobody turn this into a stan war ), but it's just not realistic that this management group would sign Normani only to immediately shaft her in favour of another artist who's an even riskier investment than Normani is.

like?! it's absolutely no shade but normani has WAY more star power and i think serves a different lane and purpose. coco has a niche while normani can be marketed to EVERYONE.

 

i really have high hopes for this new team

especially with two managers on the scene, things can only go up and normani will finally get the treatment she deserves.

[wildsidenormani]

we're almost through to the other side girlies  there is light at the end of the tunnel 

god really gives his toughest battles to his toughest warriors, just hang on a little longer my fellow sisters in battle

 

 

[AFullMoonlight]

Somebody needs to tell Mani to get a discord. She doesn’t have to be on twitter.

[armani]

3 hours ago, wildsidenormani said:

we're almost through to the other side girlies  there is light at the end of the tunnel 

god really gives his toughest battles to his toughest warriors, just hang on a little longer my fellow sisters in battle

 

 

This is why I never understood the stupid narrative of Normani being a flop and being shelved bc Fair had flopped like even smaller artists with 1/30th of her streams were able to release their albums. It was clear that some mess was going on bts. Next move is to move Record Labels in my eyes she’s one of the few who still has the potential to be in the big leagues with TS, Ari, Rihanna and all the huge pop girls like back in the day but she’s a needs a more powerful label she need to start manifesting that

[brraap]

On 8/8/2023 at 1:01 AM, popularmoonlight said:

Joya's tweet lol. She retweeted the management article right after.

 

 

Whose the witch 

 

Fill me in on the chai!!! 

Edited August 9, 2023 by brraap

[brraap]

She should’ve never signed with tunji, brandon & that odd s10 label. Instead she should’ve gone with an established manager and a label that could support her growth. Happy she’s finally out  

 

We ready 

[wildsidenormani]

https://www.billboard.com/pro/normani-signs-new-managers/

 

Quote

On Monday (Aug. 7), Brandon Creed and Lydia Asrat signed the singer to a co-management deal through Creed's newly-launched Good World Management and Asrat's Q10. The deal comes months after she and former manager Brandon Silverstein amicably parted ways in May.

So she only signed with them yesterday(?). I guess it's still gonna be a while girlies...

 

Edited August 8, 2023 by wildsidenormani

[Cbreezy]

1 hour ago, wildsidenormani said:

https://www.billboard.com/pro/normani-signs-new-managers/

 

So she only signed with them yesterday(?). I guess it's still gonna be a while girlies...

 

I wouldn't take the August 7 thing as being verbatim. It was probably just worded interchangeably with when when it was announced. 

 

I doubt they'd run the story that quick on Rolling Stone and have Candy Paint registered all with the ink still wet. Not impossible, but doubtful.