fan base Beyoncé

[Draper.]

2 minutes ago, Bicassie said:

C’mon she was doing the bare minimum for Ivy Park…

Especially compared to some of her peers and how they push and promote their business, SHE’S LAZY AF

Honestly, I've thought about unfollowing Rihanna on Instagram, it gets annoying.   We constantly see Bey actually using Ivy Park and I think that's the most important. She's showcased it in her Oscars performance and her tour, and her family wears it too. She also has celebrities on her commercials and she sends pieces to other big names that always post it on Instagram. She's done magazine covers for most big collections too. She definitely promotes it more than her music, but the product just didn't work.

[ScorpiosGroove]

2 hours ago, Bicassie said:

Can she just take it off youtube atp

she should’ve never brought that bullshit on youtube in the first place 

 

[Cbreezy]

I don't think she's a terrible business person per se. Because I feel like if we ever got the backend of her profit margins $$$, it'll tell a very different story. From Tiffany pay packet to the Ivy Park expose - which revealed she was getting way more in guaranteed coin (regardless of sales) than I ever could have conceived. 

 

BUT...

 

She's for sure boxed herself in with the "less is more" approach of her overall brand. While it may technically "work" for her music career, it just doesn't align with what's needed to push a new concept you want people to buy into. 

 

There's a hell of a lot of room for improvement in general. 

 

The tanking of IVP being put on front street (in the sense of it not succeeding in becoming a standalone, well-performing brand) hopefully has lit a match under her behind to switch up her strategy. Because the notion of "Beyonce flopping in everything but music/touring' is not something she can afford to have stick, as it'll eventually start to affect her bottom line. 

[Bicassie]

1 minute ago, ScorpiosGroove said:

she should’ve never brought that bullshit on youtube in the first place 

 

exactly, and yet it’s still on there

[Kristie Kuwa]

51 minutes ago, Cbreezy said:

Total randomness, but as vested in the success of her extracurricular activities as I am, some of her moves are hilariously confusing. 

 

The haircare line makes sense and the parfum is a pretty standard fare celeb move, however for as much as she has been FORCING these damn sunglasses down our throats all tour, you'd think she was getting ready to drop a line of those. Hell, she's BEEN promoting em all tour in a very "IDGAF if you like it or not" capacity. 

 

Oh Bey...lol

 

Of course, her musical ish is my focus, but the tour ending will hopefully bring some insights into her plans for her brand more broadly. I'm very eager to know who her corporate partner is for her haircare line. As she'll for sure need one to go big and go wide with it (e.g. Ester Lauder, L'Oreal, Unilever, P&G).

 

At the moment, the fragrance seems like some hobby ish as she's going direct to consumer via her site. But my thinking is that she's possibly litmus testing the response before going wide. At which point, she'd again need a big partner. 

Why did I have to cackle nnn

 

[Kristie Kuwa]

I hate that she's surrounded by people who tell her she's anointed and has been chosen by God. They poisoned her

 

[Bicassie]

2 minutes ago, Kristie Kuwa said:

I hate that she's surrounded by people who tell her she's anointed and has been chosen by God. They poisoned her

 

The yes men are on atrl too apparantly 

[Cbreezy]

24 minutes ago, Kristie Kuwa said:

Why did I have to cackle nnn

 

LMAO!

 

I mean, the music side of her career, I've made peace with the fact that there's zero predictability with. Because even the launch of Ren literally came out of nowhere. For as much as we follow her and the behind the scenes ish, that summer 2022 combo of BMS, Vogue, and then album announcement literally come out of the sky. In hindsight, it "may" even be more of a surprise to me than ST in the grand scheme of things (as we, at least knew she was shooting videos etc). 

 

The brand side of her career, I think it's much more predicatable these days. 

 

IVP has guaranteed a certain amount of drops and visibility. Tiffany the same. These big companies DGAF about "surprise". She's on their watch and their dime. 

 

Which, as someone who likes to a) see her and  b) also see her win with whatever she's doing, it kinda keeps me interested in her extracurricular stuff.  

 

Launching a haircare line that "has" to succeed kinda guarantees a certain amount of activity and visibility from Bey. Especially after IVP. 

 

I hate to compare, but as a relatively commercially minded person who is also Pop culture aware, it kind of grates to see lesser talented acts like Rihanna (who I actually love) literally level the playing field with Bey simply by becoming a successful entrepreneur.

 

History will not remember how much Bey bodied her in album sales, respect, performance ability etc. Such is the fickleness of the current climate that they are referenced in the same general bracket largely because of Rihanna's strides OUTSIDE of music with Fenty etc. I don't really like it taking precedence over talent, but the reality of it is that succeeding outside of music amplifies and elevates a brand in a way that ironically benefits the music. 

 

Unintended essay aside, it's a reason why I think Bey winning at something beyond her musical slay is pretty important. Her musical legacy will "be" her legacy, but the sustainability of her as cool, current, and contemporary will largely driven by how much she can find ways to integrate herself into the mainstream again via things beyond music. 

[sillycilla]

51 minutes ago, Kristie Kuwa said:

I hate that she's surrounded by people who tell her she's anointed and has been chosen by God. They poisoned her

 

Tbf we are all kind of guilty. The reason Marie Bey Antoinette can mock us with formation tour shirts and visuals is because we are like; queen you are so funny, here are my $50 thank you!

 

[Blue Rose]

[pretending to be Swarm Hive]
Look at this impact! This is more important than any award or streams. You have big artists like Ed Sheeran copying Renaissance’s meticulous rollout plan. Beyoncé knew what she was doing. I told you to trust her and her process. Only a year since the album and people are already taking notes. This is a legend. This is what will be remembered, not the singles, not the hits. Once again all of you ungrateful complainers look like fools. You don’t need videos, singles or promo. Just enjoy the music. Be one with the arrangements and think deeply about the lyrics. 

[BourbonBrew]

What Renaissance live video do you go back to watch or listen to? There is an Atlanta full show video that I’ve listened to dozens of time. But I’m hoping there was a good one from Houston

[bijonse]

Y’all are laughing but more artists are gonna start skipping videos altogether because of Beyoncé. She’s proven they’re not necessary. the only other huge artist I can think of that’s skipped videos before is drake. It’s bittersweet tho bc I like watching music videos but if they’re not returning the money invested and they don’t feel inspired to make videos I can see why they’d get skipped 

[Tangane]

6 minutes ago, Blue Rose said:

[pretending to be Swarm Hive]
Look at this impact! This is more important than any award or streams. You have big artists like Ed Sheeran copying Renaissance’s meticulous rollout plan. Beyoncé knew what she was doing. I told you to trust her and her process. Only a year since the album and people are already taking notes. This is a legend. This is what will be remembered, not the singles, not the hits. Once again all of you ungrateful complainers look like fools. You don’t need videos, singles or promo. Just enjoy the music. Be one with the arrangements and think deeply about the lyrics. 

On a more serious note, I'd be surprised if the majority of his fans (or anyone's, for that matter) would 'prefer if there was no music video for this era'. Like... the f*ck?

Don't tell me it's 'for the fan', just tell me the label and yourself didn't want to put much money or energy in the project. Just tell me you wanna be by the chimney all fall/winter because it's too damn cold outside!

 

Oh what? I was supposed to switch side too and go to the PositiveHive side? Oh well At least I didn't talk about Bey's hair in this post so that's something.

[swissman]

2 hours ago, Cbreezy said:

History will not remember how much Bey bodied her in album sales, respect, performance ability etc. Such is the fickleness of the current climate that they are referenced in the same general bracket largely because of Rihanna's strides OUTSIDE of music with Fenty etc. I don't really like it taking precedence over talent, but the reality of it is that succeeding outside of music amplifies and elevates a brand in a way that ironically benefits the music. 

 

Unintended essay aside, it's a reason why I think Bey winning at something beyond her musical slay is pretty important. Her musical legacy will "be" her legacy, but the sustainability of her as cool, current, and contemporary will largely driven by how much she can find ways to integrate herself into the mainstream again via things beyond music. 

I doubt history is going to look back at musicians' business ventures when assessing them.

 

When appraising someone like Marlon Brando, is anyone saying "well, Paul Newman had that successful line of salad dressings so he's far more relevant."

Art lives on, products are of the moment, and unless the brand becomes so synonymous within its industry, there's little reason to remark on it or revere it.

[AxelFox]

I was a hot, young & virile twunk before Renaissance dropped

 

Now I have dozens of grey hairs. This woman has brought the worst of my stress levels

 

[swissman]

15 minutes ago, Blue Rose said:

[pretending to be Swarm Hive]
Look at this impact! This is more important than any award or streams. You have big artists like Ed Sheeran copying Renaissance’s meticulous rollout plan. Beyoncé knew what she was doing. I told you to trust her and her process. Only a year since the album and people are already taking notes. This is a legend. This is what will be remembered, not the singles, not the hits. Once again all of you ungrateful complainers look like fools. You don’t need videos, singles or promo. Just enjoy the music. Be one with the arrangements and think deeply about the lyrics. 

You joke about this, but Beyoncé does stay in the leadership lane of the pop industry, and she seems very attuned to the changes insofar as what that might mean for the album, the single, the video, etc.

 

For example, she really was the first artist to utilize the digital era for all its worth. As we know, prior to ST, artists were still using the formula of the physicals era, despite digital sales being on top for at least the last five years. No one really realized: hey, it's digital, we can just upload it whenever we want and get it to the fans without a second's delay if we prioritize digital sales.

If artists do stop using videos as a main form of promotion, it'll be because the streaming era has made access to songs that much more available and essentially free (outside your monthly membership) which does put a lot less prominence on the need of promotion for success, outside of alerting people to a work's existence. Of course, promo is always going to be better than no promo, but Beyoncé (as a premiere artist who can do this) is again showing a bit of proof-of-concept for a new era of music listening.

 

[kimberly]

8 minutes ago, bijonse said:

I like watching music videos but if they’re not returning the money invested and they don’t feel inspired to make videos I can see why they’d get skipped 

I think it’s less about that and more about Bey’s image and career trajectory. RENAISSANCE is a clear message from her saying “I did the visual drop twice now, but remember i’m a musician first”

 

it’s not like she didn’t shoot anything for RENAISSANCE, we just don’t have any part of it yet. she’s already spent the money and came up with the concept, whatever it is

[swissman]

7 minutes ago, kimberly said:

I think it’s less about that and more about Bey’s image and career trajectory. RENAISSANCE is a clear message from her saying “I did the visual drop twice now, but remember i’m a musician first”

 

it’s not like she didn’t shoot anything for RENAISSANCE, we just don’t have any part of it yet. she’s already spent the money and came up with the concept, whatever it is

Exactly!

As she's said countless times, she's her own competition, so of course she's going to be wanting to compete with the notions people have of her, challenging her strategies (whether we like it or not) and doing things different.

 

Even just looking at the trajectory of visual albums:

 

1. B'Day : a collection of otherwise unrelated videos per song
2. ST: a collection of videos with several through-lines connecting the themes.
3. Lemonade: an entire narrative, set mostly in one/two obvious locations, certain videos doubling up on scenes featured in other videos, a lot of connection
4. Black is King: a re-telling of a non-Beyoncé story, a massive worldwide production clearly showcasing an abundance of styles, sets, fashions, collaborators, etc. An epic.
5. RENAISSANCE: unreleased visuals, held back storytelling, it's there (apparently) but proving the point that she doesn't need it and that really, the music comes first.

[family.guy123]

Paul Newman’s salad dressings are extremely iconic and extremely well known globally 

[Blue Rose]

 

[kimberly]

I'm not a teacher baby, but I can teach you something

I'm not a preacher, but we can pray if you wanna

Ain't a doctor, but I can make you feel better

But I'm great at writing physical love letters

 

[sillycilla]

 

[sillycilla]

38 minutes ago, family.guy123 said:

Paul Newman’s salad dressings are extremely iconic and extremely well known globally 

Newmans own brand is amazing. And most of the profit goes to charity.

[sillycilla]

Love this!

 

 

[BnPac]

1 minute ago, sillycilla said:

Love this!

 

 

That’s fantastic.

I wish we could get a document about all the détails on the tour. One that is separate to the concert itself (it should flow completely without interruption).