bjorn Posted yesterday at 06:00 AM Posted yesterday at 06:00 AM (edited) Grosses DOMESTIC (69%) $370,415,875 INTERNATIONAL (31%) $166,143,000 WORLDWIDE $536,558,875 It looks like it will finish its run around $600M? That's far from the 1B prediction a lot were having. Edited 10 hours ago by bjorn 6 9 24
Dialamba Posted yesterday at 06:02 AM Posted yesterday at 06:02 AM Underperform because few people said it would gross 1B It was doing at most 700M 6
Popular Post Achilles. Posted yesterday at 06:04 AM Popular Post Posted yesterday at 06:04 AM I mean, hit musicals usually fall in the $400-$500 million range (La La Land, Les Miserables, A Star is Born, The Greatest Showman…) so it did substantially better than most films of its kind. It only underperformed internationally, and only in select markets. 14 9
bielneira Posted yesterday at 06:08 AM Posted yesterday at 06:08 AM For a musical, it's pretty good 5
Mariah4life Posted yesterday at 06:10 AM Posted yesterday at 06:10 AM it's one of the biggest hits of the year domestically. It flopped internationally considering how well it's doing domestically. 1 4
Donquizote Posted yesterday at 06:12 AM Posted yesterday at 06:12 AM It is doing great for musical and already break even and making profits based on its box office. 2 10
Popular Post Gorjesspazze9 Posted yesterday at 06:13 AM Popular Post Posted yesterday at 06:13 AM it's like the 2nd biggest Musical adaptation ever. Its budget was $150M, so it needed to make $300M to be profitable. Add .5x that for marketing cost so it needed 400M-450M to make an actual profit. Which it did. And pretty sure Universal wasn't expecting this to be a billion dollar movie. 4 14
Popular Post EnigmaticAndroid Posted yesterday at 06:16 AM Popular Post Posted yesterday at 06:16 AM At least you're an equal opportunity troll 26
Mariano Posted yesterday at 06:19 AM Posted yesterday at 06:19 AM 13 minutes ago, Achilles. said: I mean, hit musicals usually fall in the $400-$500 million range (La La Land, Les Miserables, A Star is Born, The Greatest Showman…) so it did substantially better than most films of its kind. It only underperformed internationally, and only in select markets. None of those had the marketing campaign of wicked. Wicked had more promo than Barbie. OT: In the USA - no, outside - yes. 4 19
EnigmaticAndroid Posted yesterday at 06:19 AM Posted yesterday at 06:19 AM (edited) Spoiler If you wanna be really picky, its international gross is a little underwhelming and it's been a *mostly* local phenomenon but it's still obviously a huge hit. 1B was never a realistic expectation imo and it will basically hit its ceiling. Edited yesterday at 06:21 AM by EnigmaticAndroid 2
bjorn Posted yesterday at 06:24 AM Author Posted yesterday at 06:24 AM 7 minutes ago, EnigmaticAndroid said: At least you're an equal opportunity troll Not sure what this has to do with the topic in this thread
poki Posted yesterday at 06:27 AM Posted yesterday at 06:27 AM The promotion for this movie was over the roof so I'm surprised by this box office score. I saw TV ads, candy boxes, frozen drinks, internet plans (this one was so out there like, what?) and posters to promote this movie. 1
MardinBeksloy Posted yesterday at 06:40 AM Posted yesterday at 06:40 AM It was against Moana 2 so this is good 1
Poxy Posted yesterday at 06:42 AM Posted yesterday at 06:42 AM The goal now is to just improve for the sequel!
genio Posted yesterday at 06:51 AM Posted yesterday at 06:51 AM (edited) 2 hours ago, bjorn said: It looks like it will finish its run around $600M? That's far from the 1B prediction a lot were having. According to predictors, it's looking like for a run between $650m-$750m, as of now - could be above or under it, obviously. That's pretty amazing. This is also a musical and Broadway adaption on top of that. The most successful of that kind is Mamma Mia, which grossed $611m. Edited yesterday at 08:14 AM by genio 2
Letters From Adi Posted yesterday at 06:53 AM Posted yesterday at 06:53 AM It's a respectable gross. Also, musicals are not that much of a thing outside US
Blade Runner Posted yesterday at 07:01 AM Posted yesterday at 07:01 AM Kinda. Everyone was talking like it was a 1B blockbuster. Let's see how it does at the Oscars. 4
STMG23 Posted yesterday at 07:01 AM Posted yesterday at 07:01 AM In some big overseas markets it is only just in its second Weekend, my god In the US it will do another 14 Million through sunday It will not do a Billion but theres still Gas in the tank
Popular Post LadyDiana Posted yesterday at 07:12 AM Popular Post Posted yesterday at 07:12 AM Yes, wicked floped and joker fad smashes on streaming 30
jeffersonairplanes19 Posted yesterday at 07:30 AM Posted yesterday at 07:30 AM (edited) 1 hour ago, bjorn said: Grosses DOMESTIC (69%) $370,415,875 INTERNATIONAL (31%) $166,143,000 WORLDWIDE $536,558,875 It looks like it will finish its run around $600M? That's far from the 1B prediction a lot were having. No most of the people saying it would make a billion were stans online not actual box office analysts or experts. It met its expectations since it had a budget of 145 million meaning it needed to make 300 million to be a success and it's currently made over 500 million. That's how movies work they need to make twice their budget and wicked has done more than that. It would only be an underperformance if it had a higher budget. Edited yesterday at 07:33 AM by jeffersonairplanes19 1 1
wantedyoutogrow Posted yesterday at 07:39 AM Posted yesterday at 07:39 AM Part 1 will end up grossing at least 4x it's production budget so it's a HIT your honor 3
Maneater Posted yesterday at 07:45 AM Posted yesterday at 07:45 AM I went to see it again last night and 2 girls left just before Defying Gravity started 1 2
Popular Post lustforyou Posted yesterday at 07:52 AM Popular Post Posted yesterday at 07:52 AM Ummm no lmao. It's a smash hit. Before the opening week, the common prediction by actual box office watchers seemed to be in the 500s. For, like, 3 days when reviews first came in some people got caught up and predicted $1 billion, which was never realistically in the cards. It's now going to do $650-$750M (it has insane legs + still has to open in Japan which should do well since Japan typically loves fantasy movies and the play was a success there). Majority of that from the US, which has a better profit split for studios anyways; it will end as the 3rd highest grossing movie domestically of 2024 behind Deadpool & Wolverine and Inside Out 2 (one of the most successful films of all time). It will also likely do great in PVOD, digital sales, and streaming due to its very likely presence in the Oscars. And the Oscar noms of course bringing prestige to the studio, which is another nice perk. But anyways, looking at purely the box office numbers, it's doing about $700M off a $160M budget. The breakeven rule for big budget blockbusters is typically 2.5x the budget, meaning it's doing at least $300M in profit. Likely a decent bit more since it's domestic heavy (which again, means higher revenue split for the studios), has a successful soundtrack moving units, will have stronger-than-average digital sales, and is probably selling a good amount of merch. The marketing budget is estimated to "only" be about $150M (which is factored into the 2.5 rule btw) which is a very normal budget for a blockbuster movie. The rollout only felt so massive for a few reasons, mostly these 3: - Ariana is one of the biggest "tabloid" celebrities in the world, meaning she generated a ton of earned media value that even a typical famous movie star wouldn't (this is at no cost to a studio) - Everyone on this form is either a straight woman or gay man, interested in pop music/culture, and likely between 15 and 40 years old, meaning you were the prime target audience that the marketing team segmented for so your algorithm was inundated with more ads than the average person - A ton of brand partnerships were made for this movie because it has high brand recognition and sales potential. The studio did not pay for Wicked partnerships with Mattel and all those other brands; an agreement was made between the studio and each brand/company because both parties determined a partnership was beneficial to themselves. The partnership raises awareness of the movie to sell tickets, and the association with the movies sells products to boost the brands' profits Okay I'm done lol. And no I'm not even an obsessed Ariana Stan or anything, I've just always been really big into tracking/following the box office + I work in marketing and PR in the entertainment industry 13 28
genio Posted yesterday at 07:58 AM Posted yesterday at 07:58 AM 5 minutes ago, lustforyou said: Ummm no lmao. It's a smash hit. Before the opening week, the common prediction by actual box office watchers seemed to be in the 500s. For, like, 3 days when reviews first came in some people got caught up and predicted $1 billion, which was never realistically in the cards. It's now going to do $650-$750M (it has insane legs + still has to open in Japan which should do well since Japan typically loves fantasy movies and the play was a success there). Majority of that from the US, which has a better profit split for studios anyways; it will end as the 3rd highest grossing movie domestically of 2024 behind Deadpool & Wolverine and Inside Out 2 (one of the most successful films of all time). It will also likely do great in PVOD, digital sales, and streaming due to its very likely presence in the Oscars. And the Oscar noms of course bringing prestige to the studio, which is another nice perk. But anyways, looking at purely the box office numbers, it's doing about $700M off a $160M budget. The breakeven rule for big budget blockbusters is typically 2.5x the budget, meaning it's doing at least $300M in profit. Likely a decent bit more since it's domestic heavy (which again, means higher revenue split for the studios), has a successful soundtrack moving units, will have stronger-than-average digital sales, and is probably selling a good amount of merch. The marketing budget is estimated to "only" be about $150M (which is factored into the 2.5 rule btw) which is a very normal budget for a blockbuster movie. The rollout only felt so massive for a few reasons, mostly these 3: - Ariana is one of the biggest "tabloid" celebrities in the world, meaning she generated a ton of earned media value that even a typical famous movie star wouldn't (this is at no cost to a studio) - Everyone on this form is either a straight woman or gay man, interested in pop music/culture, and likely between 15 and 40 years old, meaning you were the prime target audience that the marketing team segmented for so your algorithm was inundated with more ads than the average person - A ton of brand partnerships were made for this movie because it has high brand recognition and sales potential. The studio did not pay for Wicked partnerships with Mattel and all those other brands; an agreement was made between the studio and each brand/company because both parties determined a partnership was beneficial to themselves. The partnership raises awareness of the movie to sell tickets, and the association with the movies sells products to boost the brands' profits Okay I'm done lol. And no I'm not even an obsessed Ariana Stan or anything, I've just always been really big into tracking/following the box office + I work in marketing and PR in the entertainment industry This is a great take. Thank you.
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