celeb news Eras Tour book smashes; sells 814K+ in 2 days, biggest book opening of 2024

[The Music Industry]

https://apnews.com/article/taylor-swift-eras-book-sales-2024-record-c40605042af98eac2e9a7897a4bc2d73?utm_source=twitter&utm_medium=share

 

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NEW YORK (AP) — Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest opening week of 2024.

 

According to Circana, Swift's "Eras Tour Book" sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the "Eras" numbers are more precise: Swift sold the book exclusively through Target, which launched the "Eras" tie-in on Black Friday.

Well well well 

[Feanor]

 

Taylor Swift 'Eras' tie-in book is a smash, selling more than 800,000 copies in first week

 

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Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest opening week of 2024

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According to Circana, Swift's "Eras Tour Book" sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the "Eras" numbers are more precise: Swift sold the book exclusively through Target, which launched the "Eras" tie-in on Black Friday. 

 

As measured by Circana, which does not include audio and e-book sales, the only nonfiction book to have a better debut than "Eras" is the first volume of Barack Obama's presidential memoirs. Obama's "A Promised Land" sold just over 816,000 copies in 2020, but, unlike the Swift book, was available through all major outlets.

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Even before the "Eras" book, Swift has been a mini-genre in the publishing industry, the inspiration for biographies, romance fiction, fashion, coloring books and a cocktail recipe collection, "Shake It Up." Another top seller of 2024, according to Circana, is Wendy Loggia's "Taylor Swift: A Little Golden Book Biography," designed in the tradition of such Little Golden favorites as "The Three Bears" and "The Whispering Rabbit."

ABC News

 

 

Edited December 5 by Feanor

[Hunter_13]

> As measured by Circana, which does not include audio and e-book sales, the only nonfiction book to have a better debut than "Eras" is the first volume of Barack Obama's presidential memoirs. Obama's "A Promised Land" sold just over 816,000 copies in 2020, but, unlike the Swift book, was available through all major outlets.

 

 

Pls doesn't she still have tomorrow sales as well? She's gonna outdo Obama. 

[JorgeM]

Indeed AP says it sold 814k during Friday-Sunday so its weekly numbers are going pass Obama's.

 

>According to Circana, Swift's "Eras Tour Book" sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the "Eras" numbers are more precise: Swift sold the book exclusively through Target, which launched the "Eras" tie-in on Black Friday.

[Blade Runner]

All the losers here, especially those delusional B****** fans: 

 

 

Edited December 5 by Blade Runner

[By the Water]

But how is it selling in Philly?

 

[WildHeart]

On 12/1/2024 at 3:00 AM, Burn said:

Pictured: Unsold stock of Taylor Swift's 'Eras Tour' book.

 

After dominating the entertainment industry with a record-setting tour and box office-shattering concert film, Taylor Swift released what was anticipated to be one of Black Friday's hottest holiday items. But in Philadelphia, at least, the demand for the newly released Taylor Swift | The Eras Tour Book didn't come close to the frenzy that follows when her concert tickets go on sale.

 

The initial run for the book, which Swift first teased in an Instagram post last month, was set at 2 million copies, the Wall Street Journal reported.

 

While some suburban Target stores experienced a rush of Swift fans, most Philadelphia locations witnessed a regular flow of holiday shoppers, leaving hundreds of books still in inventory.

 

As Swift's "You Belong With Me" blared from the speakers, a shopper who identified herself only as Sharon D. to protect her privacy walked up to the singer's front-of-store display to grab three copies of the new book.

 

Given Swift's rabid fan base, Sharon was surprised to see how many books were still left by Friday afternoon. "Either they stocked up really good, or nobody is buying them," said Sharon.

 

Store team leader Mira Messere said the store was prepared for a large crowd, but less than two dozen people had stopped by.

 

Source: https://www.inquirer.com/news/taylor-swift-target-book-sale-black-friday-20241129.html

 

On 12/1/2024 at 3:03 AM, Shimenawa said:

She is truly over

 

 

On 12/1/2024 at 3:05 AM, verzden said:

Maybe she should take a break for a decade or so. 

 

On 12/1/2024 at 3:05 AM, HASHTAGPOW said:

Makes sense. Swifties read children books.

 

 

On 12/1/2024 at 3:36 AM, suburbannature said:

Most of her fans haven't yet reached reading level.

 

On 12/1/2024 at 3:42 AM, Spicy Pisces said:

This is what no chart placements at stake looks like

 

On 12/1/2024 at 5:58 AM, Polgg48 said:

outside of music related she always struggle for unknown reason, the khia of book asylum 

Another day another L for OTH who was too desperate to drag 

 

 

Edited December 5 by WildHeart

[JorgeM]

2 minutes ago, Blade Runner said:

All the losers here, especially those delusional Beyoncé's fans: 

 

 

And Beyoncé is not reaching 50k books sold 😂

[Rep2000]

[liam13]

no smoke no mirrors  

[Holiest Dreams]

800K in one week when the top selling book of 2023 sold 1.3M. dddd and the international launch is yet to happen. Truly insane.

 

[vuelve88]

That Philly thread aged like milk left on the sidewalk during the summer.  Another L for OTH. We love to see it. 

[Carry My Heart]

800k in a single weekend from Target stores alone 

 

B- but what about a few shelves in Philadelphia? 

[NoOneDiesFromLove]

But I was told— 

[Headlock]

The thumbs down on OPs that just directly site an article stating Taylor's success will always send me 

[NoOneDiesFromLove]

But I was told— 

[Popboi.]

2 minutes ago, Holiest Dreams said:

800K in one week when the top selling book of 2023 sold 1.3M. dddd and the international launch is yet to happen. Truly insane.

 

Not even in a week, only 3 days.

[Cesar]

she stays winning, i can't stand it

[Dancehall Queen]

Not even 1M? It's joever 

[Holiest Dreams]

2 minutes ago, Popboi. said:

Not even in a week, only 3 days.

Oh wow, oh wow. They won't struggle with selling those 2M copies printed after all, I guess 

[ronelmaano13]

Her book's first week sales is still bigger than other musician's album's first week sales. No Twitter vibes, just actual demand.

[Feanor]

I guess certain people will never learn not to use anecdotal evidence as absolute facts…

 

[Slap]

This makes me so sad. This is literally just tour merch and it's outsold all books. Congrats ig.  

Edited December 5 by Slap

[Popboi.]

1 minute ago, Slap said:

This makes me so sad. This is literally just tour merch. Congrats ig. 

You'll get over it

[HASHTAGPOW]

Makes sense. 25% of the population is below 15 years old.