Taylor Swift's book launch at Target was no big draw among Black Friday shoppers

[Burn]

Pictured: Unsold stock of Taylor Swift's 'Eras Tour' book.

 

After dominating the entertainment industry with a record-setting tour and box office-shattering concert film, Taylor Swift released what was anticipated to be one of Black Friday's hottest holiday items. But in Philadelphia, at least, the demand for the newly released Taylor Swift | The Eras Tour Book didn't come close to the frenzy that follows when her concert tickets go on sale.

 

The initial run for the book, which Swift first teased in an Instagram post last month, was set at 2 million copies, the Wall Street Journal reported.

 

While some suburban Target stores experienced a rush of Swift fans, most Philadelphia locations witnessed a regular flow of holiday shoppers, leaving hundreds of books still in inventory.

 

As Swift's "You Belong With Me" blared from the speakers, a shopper who identified herself only as Sharon D. to protect her privacy walked up to the singer's front-of-store display to grab three copies of the new book.

 

Given Swift's rabid fan base, Sharon was surprised to see how many books were still left by Friday afternoon. "Either they stocked up really good, or nobody is buying them," said Sharon.

 

Store team leader Mira Messere said the store was prepared for a large crowd, but less than two dozen people had stopped by.

 

Source: https://www.inquirer.com/news/taylor-swift-target-book-sale-black-friday-20241129.html

Edited 4 hours ago by Burn

[Shimenawa]

She is truly over

 

[verzden]

Maybe she should take a break for a decade or so. 

[anastaciabby]

Oh no it didn't sell out in Philly thank you for this breaking information

 

[HASHTAGPOW]

Makes sense. Swifties read children books.

 

[Rush]

I hope this doesn't end up being an Adele 30 vinyl situation 

[HealerKirby]

She can still do a remix with Colleen Hoover to get all the teen girls to buy the unsold books 

[anastaciabby]

3 minutes ago, verzden said:

Maybe she should take a break for a decade or so. 

Funny since all your posts are about her, I don't think her taking a break would stop you from mentioning her over and over

 

[verzden]

1 hour ago, anastaciabby said:

Funny since all your posts are about her, I don't think her taking a break would stop you from mentioning her over and over

 

Lol. I mention her like I mention the dog **** I accidentally stepped in on the way to work

 

 

Edited 3 hours ago by verzden

[PoisonedIvy]

Corporate greed. The higher the supply the lower the demand. 

[EnigmaticAndroid]

13 minutes ago, Burn said:

a shopper who identified herself only as Sharon D. to protect her privacy walked up to the singer's front-of-store display to grab three copies of the new book.

 

Given Swift's rabid fan base, Sharon was surprised to see how many books were still left by Friday afternoon. "Either they stocked up really good, or nobody is buying them," said Sharon.

[Scandalous]

we're over the eras tour 

[piotrert]

beyonce stans here  worry about wigs from your fave

[Attitude]

Target probably produced so much product of this and the vinyl. I saw the Swifties stressing out over this but its gonna be in stock for YEARS.

[Michael196]

It's doing great but I don't see why would the casuals and gp want it, that quanity should've been for the vinyl since every branch ran out of stock in the matter of few hours… republic has been incompetent and ****** up when it comes to her time after time after time over the past five years, yet still hasn't learned their lesson, I don't understand how an indie label used to manage demand, yet the biggest label in the world(?) can't…

[NEUTRON]

Folks who purchased from the resellers should feel like fools. These books are on Mercari for like $160+ while still sitting on shelves for $40 retail 

[Cruel Summer]

Oh dear, oh no, I guess that she will simply have to focus on the product that people conventionally want from her, the music

 

4 minutes ago, Attitude said:

Target probably produced so much product of this and the vinyl. I saw the Swifties stressing out over this but its gonna be in stock for YEARS.

Yeah, They did produce a lot, and to be honest, I think they probably produced too much, since it's hard to guesstimate her demand when it comes to a product that she hasn't been associated with before. It's probably going to be easy to find for anyone who wants one for a while, though we should acknowledge that most people who actually want a copy will have picked one up within a few weeks, so some copies may never sell. 

 

The vinyl, unfortunately for some people (me), is essentially completely out of stock nationally, and made it to that point before the end of the first day - suggesting they might have (severely) underestimated demand for that product, which is a little ironic when they did the opposite for the book 

[NEUTRON]

3 minutes ago, Michael196 said:

It's doing great but I don't see why would the casuals and gp want it, that quanity should've been for the vinyl since every branch ran out of stock in the matter of few hours… republic has been incompetent and ****** up when it comes to her time after time after time over the past five years, yet still hasn't learned their lesson, I don't understand how an indie label used to manage demand, yet the biggest label in the world(?) can't…

Facts.

 

Tour books lack the magic if you didnt experience the show for yourself

[Bussea]

she's so over omfg i pray for TS12

[Trent W]

I can see TS12 debuting with 60k after this tragic performance 

[Just a Gay on ATRL]

Lowkey she kinda needs at least one of her products to not do as well as expected, I feel like she's gotten too used to being able to literally sell anything to her fans no matter how many times she repackages the same thing 

[suburbannature]

Most of her fans haven't yet reached reading level.

[Poxy]

Sharon D, Swiftie of the Year 

[kimberly]

the tour book looks pointless to me. it's truly, purely a cash grab. I'm not surprised even the most rabid swifties are seeing through this.

 

what a waste of paper & ink.

[Headlock]

Y'all are down bad is you're making threads about… this