geniecantstophypeboy Posted May 5 Share Posted May 5 Kpop companies are investing too much time and money on "viral marketing" and "A&R for trendy music" and not enough on talent (both staff and idols), skills, and a strong branding for their girl groups. HYBE and SM in particular are bogged down by bureaucracy and top-heavy management, stiffing the creatives, and are incapable of putting out a good product of good quality. The last 2 HYBE GGs having some of the least talented idols in the industry and some of the most derivative branding, with no sign of improvement, is laughable coming from a "top company". This formula that revolves around "forced virality" might work for BGs to expose many kpop fans to the idols and build a big fanbase of this parasocial relationship, it won't work for GGs that tap more into the general population from genuine public interest and critical reception. Kpop fans may be deaf and blind, the rest of the world isn't. They quickly see through the cracks and see idols for what they are, actors. And when those actors are devoid of artistry, lack their own personality, and the teams behind them are slacking off, there is nothing left to write home about. YG is about to eat SM, JYP and HYBE again with BM and TBL NGG because they are the only ones to debut not completely unprepared idols in a neat little package. Regardless of how everyone feels about BM, they are still light-years ahead of every other group sans NJ when it comes to putting out a cohesive, good quality product. They have their own musical and visual identity that is reflected through everything they do and every piece of content they put out, and that's saying a lot about HYBE, SM, JYP, Starship given what YG is doing isn't great by any mean. 3 5 Link to comment Share on other sites More sharing options...
Pluto6 Posted May 5 Share Posted May 5 (edited) 9 hours ago, MonsterNavy said: good for stray kids I guess but atleast book a fashionable group like RIIZE or TXT? its the MET ffs skz might be the most tackiest and has zero sense of style 4th gen bg out there but its tommy hilfiger so maybe its really not that deep The RIIZE sneak You also seem bitter that NCT DREAM didn't get the invite Cause Met Gala is not something that can just be booked, you have to get an INVITE from Anna Winthour herself. And not you saying that SKZ not being fashionable? Aside from being ambassadors for Tommy Hilfiger as a group 6/8 members are also working luxury brands: Spoiler Hyunjin - Versace (Global Ambassador) Felix - Luis Vuitton (Global ambassador) I.N - Alexander MxQueen Lee Know - Gucci Seungmin - Loewe Bang Chan - Givenchy Edited May 5 by Pluto6 1 Link to comment Share on other sites More sharing options...
Pluto6 Posted May 5 Share Posted May 5 26 minutes ago, geniecantstophypeboy said: Kpop companies are investing too much time and money on "viral marketing" and "A&R for trendy music" and not enough on talent (both staff and idols), skills, and a strong branding for their girl groups. HYBE and SM in particular are bogged down by bureaucracy and top-heavy management, stiffing the creatives, and are incapable of putting out a good product of good quality. The last 2 HYBE GGs having some of the least talented idols in the industry and some of the most derivative branding, with no sign of improvement, is laughable coming from a "top company". This formula that revolves around "forced virality" might work for BGs to expose many kpop fans to the idols and build a big fanbase of this parasocial relationship, it won't work for GGs that tap more into the general population from genuine public interest and critical reception. Kpop fans may be deaf and blind, the rest of the world isn't. They quickly see through the cracks and see idols for what they are, actors. And when those actors are devoid of artistry, lack their own personality, and the teams behind them are slacking off, there is nothing left to write home about. YG is about to eat SM, JYP and HYBE again with BM and TBL NGG because they are the only ones to debut not completely unprepared idols in a neat little package. Regardless of how everyone feels about BM, they are still light-years ahead of every other group sans NJ when it comes to putting out a cohesive, good quality product. They have their own musical and visual identity that is reflected through everything they do and every piece of content they put out, and that's saying a lot about HYBE, SM, JYP, Starship given what YG is doing isn't great by any mean. Not you acting like JYP didn't debut NMIXX 2 years ago, who are literally the strongest girl group vocally since MAMAMOO Link to comment Share on other sites More sharing options...
geniecantstophypeboy Posted May 5 Share Posted May 5 1 minute ago, Pluto6 said: Not you acting like JYP didn't debut NMIXX 2 years ago, who are literally the strongest girl group vocally since MAMAMOO NMIXX have the branding of a wet potato. What even is their "thing"? They don't even look like an idol group when they are together, however talented they may be individually. NMIXX branding is so bad, they are worse than the sum of its parts. Link to comment Share on other sites More sharing options...
Pluto6 Posted May 5 Share Posted May 5 Just now, geniecantstophypeboy said: NMIXX have the branding of a wet potato. What even is their "thing"? They don't even look like an idol group when they are together, however talented they may be individually. NMIXX branding is so bad, they are worse than the sum of its parts. Their "thing" is breaking their backs, while slaying vocally at the same time Link to comment Share on other sites More sharing options...
Pluto6 Posted May 5 Share Posted May 5 The fact that they still have AOTY on lock Link to comment Share on other sites More sharing options...
MonsterNavy Posted May 5 Share Posted May 5 13 minutes ago, Pluto6 said: The RIIZE sneak You also seem bitter that NCT DREAM didn't get the invite Cause Met Gala is not something that can just be booked, you have to get an INVITE from Anna Winthour herself. And not you saying that SKZ not being fashionable? who gon tell ha anyways, good for skz like I said 2 Link to comment Share on other sites More sharing options...
illia Posted May 5 Share Posted May 5 2 minutes ago, geniecantstophypeboy said: NMIXX have the branding of a wet potato. What even is their "thing"? Mixxpop Link to comment Share on other sites More sharing options...
geniecantstophypeboy Posted May 5 Share Posted May 5 1 minute ago, illia said: Mixxpop You can't just invent words and call it a day. Link to comment Share on other sites More sharing options...
illia Posted May 5 Share Posted May 5 1 minute ago, geniecantstophypeboy said: You can't just invent words and call it a day. aespa did and no one batted an eye 4 Link to comment Share on other sites More sharing options...
Mattheo Posted May 5 Share Posted May 5 YG and jyp havent released anything interesting in 2 years Link to comment Share on other sites More sharing options...
Rino Posted May 5 Share Posted May 5 1 minute ago, illia said: aespa did and no one batted an eye isn't aespa supposed to be a reference to Vespa? those old motorcycles Link to comment Share on other sites More sharing options...
Nein Posted May 5 Share Posted May 5 2 minutes ago, Mattheo said: YG and jyp havent released anything interesting in 2 years I wanted to say "But TWICE dropped Talk That Talk" and then I realised that was two years ago. I'm getting old. 1 Link to comment Share on other sites More sharing options...
illia Posted May 5 Share Posted May 5 1 minute ago, Rino said: isn't aespa supposed to be a reference to Vespa? those old motorcycles No, it's a reference to Aespa, the Estonian village. https://en.wikipedia.org/wiki/Aespa,_Rapla_County aespa Eesti kuningannad 1 Link to comment Share on other sites More sharing options...
Mattheo Posted May 5 Share Posted May 5 Haeya, haeya, haeya Hanibe neol samkil ttaeya Link to comment Share on other sites More sharing options...
Xalric Posted May 5 Share Posted May 5 Her debut showcase was basically a solo concert, I'm glad that CUBE spent a little bit of money on her. The K-Nevies being ******* again, They are basically saying that YuQi could have found a Korean singer for On Clap instead of Lexie Liu since it's an album she's promoting in Korea. They are also mad at Soyeon, because Soyeon said she wrote songs about her ex, and also the fact that 3 members were sick during Super Lady so they had to cut short the promotions. Even Minnie said her album is almost done but, she's suffering from insomnia so it might come later. And fans are not happy. 3 Link to comment Share on other sites More sharing options...
Xalric Posted May 5 Share Posted May 5 (edited) You will never guess the song they are dancing to... Edited May 5 by Xalric Link to comment Share on other sites More sharing options...
Pluto6 Posted May 5 Share Posted May 5 (edited) The way everyone is now associating the whole genre of combining different songs together with NMIXX and calling it MIXXPOP, despite the whole idea originating from SM. But at least JYP invented a word for that genre, which is something SM didn't do, despite doing the concept for years with every group they have at least once. The fact that people are now referring "I Got A Boy" and "Next Level" as MIXXPOP songs is ironic, but that's how you're supposed to steal a concept and make it your own Edited May 5 by Pluto6 Link to comment Share on other sites More sharing options...
Mattheo Posted May 5 Share Posted May 5 Stealing the concept but failing to produce a single good song on bar with the ones you're stealing from is embarrassing ngl 2 1 Link to comment Share on other sites More sharing options...
Pluto6 Posted May 5 Share Posted May 5 Just now, Mattheo said: Stealing the concept but failing to produce a single good song on bar with the ones you're stealing from is embarrassing ngl Now let's not lie 2 Link to comment Share on other sites More sharing options...
Ethereal Posted May 5 Share Posted May 5 Link to comment Share on other sites More sharing options...
Mattheo Posted May 5 Share Posted May 5 1 minute ago, Pluto6 said: Now let's not lie That's supposed to prove anything? Link to comment Share on other sites More sharing options...
Mattheo Posted May 5 Share Posted May 5 Just now, Ethereal said: I've always said it, that haobin duo are only relevant because people ship them Link to comment Share on other sites More sharing options...
Xalric Posted May 5 Share Posted May 5 6 minutes ago, Pluto6 said: The way everyone is now associating the whole genre of combining different songs together with NMIXX and calling it MIXXPOP, despite the whole idea originating from SM. But at least JYP invented a word for that genre, which is something SM didn't do, despite doing the concept for years with every group they have at least once. The fact that people are now referring "I Got A Boy" and "Next Level" as MIXXPOP songs is ironic, but that's how you're supposed to steal a concept and make it your own SM isn't even the idea operator, These girls had Bang Si Hyuk mixing and sampling several songs, I know there are many more nugu having the same ideas. 1 Link to comment Share on other sites More sharing options...
Mattheo Posted May 5 Share Posted May 5 Dr kim needs to be stopped Link to comment Share on other sites More sharing options...
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