base talk What should Adele do to sell 1M first week again?

[BnPac]

She needs an album as easy and accessible as 21 and 25 again. 30 is not. 

However people didn't know that first week, so I don't know really. 

[favorite crime]

Her time is up Every pop girl is over at some point and her success lasted 13 years (19-Easy On Me) which is very respectable and more than some other pop girls

[Toxicity.]

She can’t. Her next one will probably do 400k first week. 

[Dula Peep]

Only on ATRL will you see people calling 800k a flop… 

 

I think her biggest downfall is waiting 6 years to drop an album though, if she wants to stay relevant she should release next year 

[Rv1709]

Collab with Taylor obv 

[Dula Peep]

On 11/5/2023 at 7:31 PM, Støned said:

Release a Christmas Album.

 

An Xmas album from her would be huge plus different, but I want all original songs no covers

[differentkindahigh]

On 11/6/2023 at 4:09 AM, Maroonx said:

Maybe have her Erotica era and completely go all out... LOL

Exactly what I was thinking 

 

OT: I'm not sure if she will be able to. I think most of her fans who would be buying her vinyls all died of the covid vaccination 

Edited November 7, 2023 by differentkindahigh

[alestevens]

She'd need another Easy On Me sized smash (which is not really easy to get especially after how she fumbled the 30 era), and an actually good album like her first 3.

 

It's not impossible. She still has a lot of traction behind her. She'll never outright flop, that's for sure!

[Mike91]

20 hours ago, BnPac said:

She needs an album as easy and accessible as 21 and 25 again. 30 is not. 

However people didn't know that first week, so I don't know really. 

She made it pretty clear what the album was about in the weeks leading up to it. Every interview she gave mentioned it being about her divorce. 

 

The problem with 30 was that she usually writes her songs to be more universal, whereas the songs on the album were very specific. Like "My Little Love" is a great song but it's also uncomfortable to listen to and not something you would play over and over again. She even said she wrote the album for herself in the weeks leading up to the release so my guess is she expected that a lot of people might not connect with it as much her previous albums. Based on the fact that the second half of the album is full of ballads over 5 minutes long, it was also written to try and get one last massive physical album push out of her, by the label, but COVID killed off that strategy. There was no way she was going to scrap the album at that point when it had already been 6 years. 

 

I imagine the next album will be more carefully written with streaming in mind. I actually think she'll rebound as long as she doesn't take 5-6 years to release it. IMO, it's either next year or people will move on. Problem is, I don't think she cares. 

 

Edited November 7, 2023 by Mike91

[TROJAN]

I think 30 did great for what it was. The album was #2 on the 2022 YEC, and Easy On Me was #4 on the YEC. She just needs to keep making good songs, the audience is there.

[Avenger]

Idk why people say 30 was a flop, it was a vert successful album. She can easily do 1M debut if she makes songs as catchy as Rolling in the deep the demand is there but Adele doesn't care nor wants to be a chart fanatic. 

[Avenger]

On 11/6/2023 at 4:33 AM, Finkypop said:

Nothing. She’s literally a Vegas act now. Not everyone has that power I fear 

Delusion at best, Adele chose vegas because she wants to be close to her son not everyone is hopping on boyfriends to boyfriends and not wanting to settle down. Adele has always had priorities straight. 

Imagine thinking Adele can't sell out concerts, her Royal Albert hall clips on Youtube are nearing 1B alone lmao please stop this. 

[Mike91]

On 11/5/2023 at 10:27 PM, anti-***** said:

Well, yeah I agree about trying to release the whole album at once. I feel like most of the hype went on Easy on me and there wasn't as much left for the album anymore. Like, EOM alone got 19M (filtered) streams in first day, but then the album got 60M first day. It's like many people didn't even bother to listen to it at all. That was so weird to me. And it's even more weird that EOM is streaming well still, so it can't be that people hated it. And you see this with all of Adele's albums actually, that her big hits have huge streams but the album tracks not so much. I think releasing Oh My God as a single quickly would have helped. They waited until January and all the hype was dead by then.

This is likely where the length of the songs played a role. You can't release an album full of songs over 5-6 minutes and expect people to heavily stream it. EOM was cute but it shouldn't have been used as the song to carry the entire album. That's why I think the original intention with the album was to try and squeeze out as many physical sales as possible one last time, since they were more profitable and she showed she was capable of still moving physical albums with 21 and 25. However, COVID delayed it and upended that strategy. Had the album come out in 2019, it probably would have done over 2 million first week and looked more in line with her previous releases. 

 

It also didn't help that she never leaned into the album either. She had clearly moved on with Rich Paul and looked happy, so it was harder to sell the album to people. She got over 10 million viewers for her special and broke streaming records with EOM. The interest was/is there, but it always felt like she had moved past the album by the time it came out. She didn't feel as connected to it as her previous albums by the time it finally came out and it showed. She always made it clear that she had moved on from where she was at on the album.

 

That's way I think she'll recover with the next album as long as she doesn't take too long to release it. She needs another big, anthemic lead single that shows off her voice, only just more upbeat. That's what people want from her and the best strategy for artists in the current era is to give their fans what they want. She doesn't have to change genres or anything.  

 

Edited November 7, 2023 by Mike91

[Støned]

2 hours ago, Dula Peep said:

An Xmas album from her would be huge plus different, but I want all original songs no covers

True.

 

I have been waiting for her Christmas album for ages. It might include some classic Xmas songs, but the bulk of the album should be original material.

 

It wouldn't outright debut with 1M first week sales, but if the material is good, I would expect it to sell huge and consistent throughout the holiday season.

 

The album would hopefully give hype to the GP and be a precedent to her next studio album which could possibly debut 1M (if she played her cards right)

[BnPac]

1 hour ago, Mike91 said:

She made it pretty clear what the album was about in the weeks leading up to it. Every interview she gave mentioned it being about her divorce. 

 

The problem with 30 was that she usually writes her songs to be more universal, whereas the songs on the album were very specific. Like "My Little Love" is a great song but it's also uncomfortable to listen to and not something you would play over and over again. She even said she wrote the album for herself in the weeks leading up to the release so my guess is she expected that a lot of people might not connect with it as much her previous albums. Based on the fact that the second half of the album is full of ballads over 5 minutes long, it was also written to try and get one last massive physical album push out of her, by the label, but COVID killed off that strategy. There was no way she was going to scrap the album at that point when it had already been 6 years. 

 

I imagine the next album will be more carefully written with streaming in mind. I actually think she'll rebound as long as she doesn't take 5-6 years to release it. IMO, it's either next year or people will move on. Problem is, I don't think she cares. 

 

That's indeed something to consider. I think with her next album, if it's on the safe side, and a single ala EoM, SLY or Hello, she'll do it. 

[BnPac]

And she better not go sexy, or Erotica like people want, the GP that follows her will run. 

[Isaiah]

I think she would’ve crossed the 1m mark easily in a pre-Covid world (like a November 2018 or 2019 release), but in a post-covid and post-30 world I think that ship has sailed for her 

[Saint James]

she doesn't need to switch it up. just a good marketing and promo campaign

 

but i think the ship may have sailed tbh. a new Adele album is just not that exciting anymore

[Titanbaddie]

Do you understand how out of touch with reality you have to be to think ADELE couldn't sell 1 million in a single week if she just played the game and discounted, created 10 different versions of the same album on vinyl like certain other acts? 

 

She's ADELE. The GP interest is there, she just needs to want it enough. 

[Harsh2256]

Probably focus on what her fanbase would like more than whoever the "Gp" are because the gp doesn't buy music anymore. I think this could be like signed CD, different covers, deluxe editions all within week 1 with pre orders. Also a "limited supply special CD" for the fans. With Taylor the sales are her massive fanbase buying it not the gp. She can keep on making 21 esque songs with somewhat updated production. 

[Draper.]

People want her to be something she’s not so bad when she’s doing perfectly fine. 

[Antikythera]

Go naked for the booklet, do heavily choreographed edm videos where she is never standing, leaning or seating

[Mitsouko]

Idk but she better switch it up jfc

[cat1867]

13 hours ago, Harsh2256 said:

Probably focus on what her fanbase would like more than whoever the "Gp" are because the gp doesn't buy music anymore. I think this could be like signed CD, different covers, deluxe editions all within week 1 with pre orders. Also a "limited supply special CD" for the fans. With Taylor the sales are her massive fanbase buying it not the gp. She can keep on making 21 esque songs with somewhat updated production. 

Adele’s fanbase aren’t collectors as shown by the over production of 30 vinyl.  You need a younger more hardcore fandom for that. Adele fans aren’t as parasocial as Taylor or K-pop fans and so don’t buy as much physical as they moved to streaming. Variants and deluxes won’t do much for her. 
 

However, she is clearly still super popular. If she updates her sound a little and skips the long ballads, she could have another block buster album. 

[theweekend]

another good ballad like Hello for her next lead and she will have the world on chokehold. her name alone will have a lot of hype on her lead single but she has to have a GOOD song ready to stomp.