KatyPrismSpirit Posted August 31, 2023 Share Posted August 31, 2023 An album roll-out can make or break an album as we all know. I made sure to have recent examples at every type of roll-out strategy. What album roll-out do you prefer the most? 1. Very long album roll-outs that take up to a year or even longer where 4-5 singles proceed the album's release. Most of the time, a concrete album hasn't been announced by the time the first singles are released. 2. Shorter album roll-outs that take around 3-4 months with two well promoted pre-release singles and various promotional single releases. The album is announced well in advance and available for pre-order. 3. Very quick album roll-outs, where the album is preceded by one big pre-release single. The album comes out shortly after and also is announced in advance. 4. Surprise drops, these albums get released with the announcement proceeding the album's release a day before or no proper announcement at all. 5. The no single roll-out, where an album is announced well in advance but no lead-singles proceed the album, leaving speculation of it's sound to the fans. The album does have pre-order options. Link to comment Share on other sites More sharing options...
idkwiam Posted August 31, 2023 Share Posted August 31, 2023 I loved the Lover's rollout bar the abhorrent singles so 4 months from lead single to album. 1 Link to comment Share on other sites More sharing options...
Kyoto Posted August 31, 2023 Share Posted August 31, 2023 Surprise drops. 1 Link to comment Share on other sites More sharing options...
KillingYourCareer Posted August 31, 2023 Share Posted August 31, 2023 #2 like in the good ole days 1 Link to comment Share on other sites More sharing options...
Virgos Groove Posted August 31, 2023 Share Posted August 31, 2023 (edited) Depends on the artist and the situation tbh. Renaissance-type rollout was the standard back in the day. It's tested and tried, and I do miss it. Guts-type rollout can be good if the artist can increase their success in those 4 months, leading to higher first-week sales than expected (see: TUN). At the same time tho, it can have a negative effect if the singles don't excite the fans (see: Hold the Girl). The surprise drop and the no-single release work best for albums that are good, but lack a big single to help sell it. Happier than Ever would've benefited from either instead of releasing so many singles to tepid reception. Edited August 31, 2023 by Virgos Groove Link to comment Share on other sites More sharing options...
gardendreams Posted August 31, 2023 Share Posted August 31, 2023 honestly, after being a sza fan. i'll take any roll out, period. when sos came out i was shocked we are getting music in general. but regardless, i like 2 & 3! Link to comment Share on other sites More sharing options...
Delusional Posted August 31, 2023 Share Posted August 31, 2023 2 personally although no single rollouts work very well after underperformances or big smash eras (positions after tun, Midnights after folkmore and TV’s) I wish Olivia went with a no single rollout for GUTS, same for Billie and HTE. Link to comment Share on other sites More sharing options...
KatyPrismSpirit Posted August 31, 2023 Author Share Posted August 31, 2023 tbh i really liked midnights roll out. it build up such a crazy amount of anticipation because nobody had a clue wtf to expect. i think this is the main reason why it was such a blockbuster success. if she dropped anti hero in advance it might’ve thrown people off, just like it did with Lover initially when ME! dropped 2 Link to comment Share on other sites More sharing options...
ariananext Posted August 31, 2023 Share Posted August 31, 2023 What I hate is the short roll-out for albums that are announced, released and forgotten in a two months span, especially if the artist isn't doing anything in first person, I find them to be extremely boring for fans (Positions, nobody cared about the deluxe, TUN, the only entertaining part was charts-wise, Dawn FM). Everything else is fine, but the long roll out is the best of course, Future Nostalgia, After Hours etc. are my favourites. But I guess if they give fans a lot of content in a short time span it's fine. Link to comment Share on other sites More sharing options...
burninredhot Posted August 31, 2023 Share Posted August 31, 2023 (edited) In the streaming era the very quick album rollouts seem perfect (like positions or renaissance) one single hypes up the gp and then the album is released. but they should also be followed by post album singles like karma with midnights Edited August 31, 2023 by burninredhot Link to comment Share on other sites More sharing options...
playboi Posted August 31, 2023 Share Posted August 31, 2023 surprise just hits every time Link to comment Share on other sites More sharing options...
Bosque Posted August 31, 2023 Share Posted August 31, 2023 Surprise drop all at once, or if they don’t have enough material, just release droplets whenever Link to comment Share on other sites More sharing options...
AxelFox Posted August 31, 2023 Share Posted August 31, 2023 Whichever one doesn't have you wait for music videos more than a year after the music is released Link to comment Share on other sites More sharing options...
Don Posted August 31, 2023 Share Posted August 31, 2023 2&3 Link to comment Share on other sites More sharing options...
Feanor Posted August 31, 2023 Share Posted August 31, 2023 Lead single 5-6 weeks before the album. Promo track 1-2 weeks before album release. 2nd single with the album release or shortly after. Link to comment Share on other sites More sharing options...
Aurora Posted August 31, 2023 Share Posted August 31, 2023 They don't work as well in 2023 anymore, but I still prefer just 2-3 singles before an album drop, with no more than a four month wait between lead single and album release. Link to comment Share on other sites More sharing options...
Oktober Knight Posted August 31, 2023 Share Posted August 31, 2023 The old fashioned way, #2. Especially if the lead single is a huge hit, it makes the anticipation stronger. Link to comment Share on other sites More sharing options...
BLΔCKP!NK Posted August 31, 2023 Share Posted August 31, 2023 doesn’t matter. if i’m going to listen to the album, im gonna listen regardless. i don’t even pay attention to roll outs sometimes Link to comment Share on other sites More sharing options...
Badgalbriel Posted August 31, 2023 Share Posted August 31, 2023 I really really liked Midnight's rollout. No single before the album, but the era still kept going months after the album was released. However, it's not optimal. I feel like this kills any potential second single. The best rollout would be the one we get a lead single 2 months before the album and then a second single the day the album drops. Link to comment Share on other sites More sharing options...
schnetzka Posted August 31, 2023 Share Posted August 31, 2023 I preferred the way they did it back in the '90s and early 2000s where an artist would release one single with a music video and then a month later the album would come out and then over the course of the next year or so more singles will be released with music videos from the album. Link to comment Share on other sites More sharing options...
KatyPrismSpirit Posted August 31, 2023 Author Share Posted August 31, 2023 1 minute ago, schnetzka said: I preferred the way they did it back in the '90s and early 2000s where an artist would release one single with a music video and then a month later the album would come out and then over the course of the next year or so more singles will be released with music videos from the album. 30 and Renaissance best recent examples of this… except they went radio silent after the album dropped Link to comment Share on other sites More sharing options...
Solaria Posted August 31, 2023 Share Posted August 31, 2023 2 is literally the best and what every artist should follow. 2 big releases, album release, 2 to 3 post album releases. Physicals six months in advance. Link to comment Share on other sites More sharing options...
Badgalbriel Posted August 31, 2023 Share Posted August 31, 2023 2 minutes ago, schnetzka said: I preferred the way they did it back in the '90s and early 2000s where an artist would release one single with a music video and then a month later the album would come out and then over the course of the next year or so more singles will be released with music videos from the album. That doesn't work anymore, unfortunately. Possible singles get instantly consumed when the album is released and no one really cares about it anymore after a few months. Link to comment Share on other sites More sharing options...
Cain Posted August 31, 2023 Share Posted August 31, 2023 2. I like era building, I want a taste of what’s to come with the lead single, 2nd single and maybe a promo single. Then have the big splash with the album and then ideally the era continues with post-album singles and a tour Link to comment Share on other sites More sharing options...
Badgalbriel Posted August 31, 2023 Share Posted August 31, 2023 2 minutes ago, KatyPrismSpirit said: 30 and Renaissance best recent examples of this… except they went radio silent after the album dropped I think 30 and Ren are the WORST examples of this. Harry's House seems like a better one. Link to comment Share on other sites More sharing options...
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