discussion Warner Bros to use AI to help greenlight films

[mystery]

HOLLYWOOD REPORTER: Warner Bros. Signs Deal for AI-Driven Film Management System (Exclusive)

The movie division has signed a deal with Cinelytic to use the latter’s AI-driven project management system that was launched last year.  Under the new deal, Warners will leverage the system’s comprehensive data and predictive analytics to guide decision-making at the greenlight stage. The integrated online platform can assess the value of a star in any territory and how much a film is expected to make in theaters and on other ancillary streams. 

While the platform won’t necessarily predict what will be the next $1 billion surprise, like Warners’ hit Joker, it will reduce the amount of time executives spend on low-value, repetitive tasks and instead give them better dollar-figure parameters for packaging, marketing and distribution decisions, including release dates. 

“The system can calculate in seconds what used to take days to assess by a human when it comes to general film package evaluation or a star’s worth,” says Queisser.  Adds Tonis Kiis, senior vp distribution: “We make tough decisions every day that affect what — and how — we produce and deliver films to theaters around the world, and the more precise our data is, the better we will be able to engage our audiences.” 

Still, Hollywood fancies itself as a town that operates on gut instinct rather than algorithms, for better or for worse. And unlike Silicon Valley, the industry has been slow to use AI for more menial tasks like script breakdowns, fearful that it will take away jobs and make humans obsolete. Queisser counters that narrative. 

“Artificial intelligence sounds scary. But right now, an AI cannot make any creative decisions,” says Queisser. “What it is good at is crunching numbers and breaking down huge data sets and showing patterns that would not be visible to humans. But for creative decision-making, you still need experience and gut instinct.”

Edited July 28, 2023 by mystery

[Psylocke]

this is so stupid.

[Hiatus]

So executives will do less work but their wages will increase 

[Space Cowboy]

AI is the future 

[JayG]

The dumbest ******* thing I've ever seen lmfao

[bliaz]

Pathetic 

[Blade Runner]

This studio is so, so, so LOST. You can smell the desperation. 

[EnigmaticAndroid]

 

One of their biggest issues with the DCEU was that so many of the films have felt mass produced and generated by a computer. When will they learn 

Edited June 23, 2023 by EnigmaticAndroid

[Big Bad Wolf]

So, they are going to let AI dictate what is worth investing in, essentially? Hmmm.....this is where I think AI becomes a problem. 

[Archetype]

1 hour ago, mystery said:

The system can calculate in seconds what used to take days to assess by a human when it comes to general film package evaluation or a star’s worth

I don’t even know if this should be called AI.  It’s just enhanced predictive analytics and every big company uses this to make important decisions.  

[HASHTAGPOW]

ATRL next 

[vuelve88]

ShAkIra Law 

[Katy V.!]

Honestly at this point anything is better than their current strategy

[fridayteenage]

2 hours ago, Archetype said:

I don’t even know if this should be called AI.  It’s just enhanced predictive analytics and every big company uses this to make important decisions.  

 

[deal dough]

good luck to them 

[sweetblindness]

Warner Bros is in shambles right now. They've had two of the biggest bombs of the year with more likely to come, and their only saving grace is probably Barbie, and maybe Dune 2 and Wonka. This AI decision just reeks of desperation and I highly doubt it will help them turn things around.