cockatoo Posted June 25, 2023 Posted June 25, 2023 Well it's over Jk but it's time to book a Love Island performance asap
Mtjjproducer Posted June 25, 2023 Posted June 25, 2023 3 hours ago, The Slayer said: I’m sorry but it seems like a complete waste of time for her going to the BET awards unless she is doing it for the experience. 1 she is basically unknown in the US 2 she is completely unknown to the bet audience 3 her song isn’t something that bet would promote she should be focusing on the uk and Europe cause this song isn’t the sound that does that well over here.
liquiddiamonds Posted June 25, 2023 Posted June 25, 2023 16 minutes ago, Mtjjproducer said: I’m sorry but it seems like a complete waste of time for her going to the BET awards unless she is doing it for the experience. 1 she is basically unknown in the US 2 she is completely unknown to the bet audience 3 her song isn’t something that bet would promote she should be focusing on the uk and Europe cause this song isn’t the sound that does that well over here. Yeah, fully agreed. the last time a garage song was a hit in the US it was with Disclosure lol before that Daniel Bedingfield and Craig David in the early 2000s. These songs rarely crossover. I also add that the first live performance should’ve been in the UK, not a LA club. Unless she has a US-friendly second single (R&B song) on its way, it makes absolutely zero sense to push her on BET audiences… Her team should focus on establishing her in the UK first, explore some of the genres popular there and then push a R&B song in the US
tbhmatt Posted June 25, 2023 Author Posted June 25, 2023 Attending events like the BET Awards aren’t just about promoting the song, it’s about promoting herself. It’s publicity, exposure and a networking opportunity. It’s paparazzi photos plastered all over the internet, exposing and introducing her to new audiences and most importantly; puts her in a room full of industry professionals with an opportunity to make new connections. It’s a great networking opportunity for her and these sorts of events are things the girls never took full advantage of in the Little Mix days (they’ve admitted they were too scared to network so just clung to each other and didn’t really speak to anyone else) Try and remember the bigger picture, she’s trying to establish a brand. That goes beyond just this one song and to achieve it, she needs to put the work in. 7
cockatoo Posted June 25, 2023 Posted June 25, 2023 I doubt she'll be performing at BET, she's probably just going to network + take advantage of the fact she can go to these things now she's not necessarily tied to the Little Mix brand. 1
Hustler Posted June 25, 2023 Posted June 25, 2023 29 minutes ago, tbhmatt said: Attending events like the BET Awards aren’t just about promoting the song, it’s about promoting herself. It’s publicity, exposure and a networking opportunity. It’s paparazzi photos plastered all over the internet, exposing and introducing her to new audiences and most importantly; puts her in a room full of industry professionals with an opportunity to make new connections. It’s a great networking opportunity for her and these sorts of events are things the girls never took full advantage of in the Little Mix days (they’ve admitted they were too scared to network so just clung to each other and didn’t really speak to anyone else) Try and remember the bigger picture, she’s trying to establish a brand. That goes beyond just this one song and to achieve it, she needs to put the work in. True, but with regards to the last paragraph they’re not pushing in the correct way. Europe is literally there. At summertime millions of records are sold, WAY more than in the UK. US is not touching DSL in the slightest way. And to be fair, I could quote more than a few artists which tried networking and yet years later have yet to find concrete success (or release a debut album, I don’t even have to name her). It’s good she’s at the BETs as long as there is real promo where it really matters now coming next. That sorta push she got in the UK would have probably been more beneficial had they done that before releasing the song, although it was still a good effort considering she is a +30 black woman trynna get airplay. 2
The Slayer Posted June 25, 2023 Posted June 25, 2023 Yeah she’s obvs there just to network. I agree they need to focus more on the uk and if the 2nd single is more r&b try and go back to the US to promote that. 1
liquiddiamonds Posted June 26, 2023 Posted June 26, 2023 42 minutes ago, The Slayer said: Yeah she’s obvs there just to network. I agree they need to focus more on the uk and if the 2nd single is more r&b try and go back to the US to promote that. She looks gorgeous
The Slayer Posted June 26, 2023 Posted June 26, 2023 She wants Number 1 singles/albums in the next 10 years
ATRL Moderator Ampersand13 Posted June 26, 2023 ATRL Moderator Posted June 26, 2023 She deserves nothing less than global success and stardom That being said, seeing as her solo career has only just begun I think testing the waters, building her public persona in the States, and using this time to get a better understanding of the kind of artist she wants to be could prove beneficial down the line. We know she has the talent, it's just a matter of opportunity and drive (which I know she has as well.) So long as we keep getting music though I'll be more than fine.
Solaria Posted June 26, 2023 Posted June 26, 2023 14 hours ago, tbhmatt said: Attending events like the BET Awards aren’t just about promoting the song, it’s about promoting herself. It’s publicity, exposure and a networking opportunity. It’s paparazzi photos plastered all over the internet, exposing and introducing her to new audiences and most importantly; puts her in a room full of industry professionals with an opportunity to make new connections. It’s a great networking opportunity for her and these sorts of events are things the girls never took full advantage of in the Little Mix days (they’ve admitted they were too scared to network so just clung to each other and didn’t really speak to anyone else) Try and remember the bigger picture, she’s trying to establish a brand. That goes beyond just this one song and to achieve it, she needs to put the work in. Agreed, not to bring my own fave into it, but Dua was basically unknown in in the US until FN era. It takes time to really build up a base for yourself in the US. I do agree her main efforts should be in Europe for now but it doesn't hurt at all to expand ur network. If the music is good and you have the right kind of push, US success is on the horizon
Cain Posted June 26, 2023 Posted June 26, 2023 47 minutes ago, Love Again said: Agreed, not to bring my own fave into it, but Dua was basically unknown in in the US until FN era. It takes time to really build up a base for yourself in the US. I do agree her main efforts should be in Europe for now but it doesn't hurt at all to expand ur network. If the music is good and you have the right kind of push, US success is on the horizon Yes but on that same note, Dua made sure to secure her European success before anything else. She could’ve done a US focused feature after NR blew up there but instead released a DJ collab to make sure Europe was locked in 1
Hustler Posted June 26, 2023 Posted June 26, 2023 3 hours ago, Cain said: Yes but on that same note, Dua made sure to secure her European success before anything else. She could’ve done a US focused feature after NR blew up there but instead released a DJ collab to make sure Europe was locked in This. I would expect TAP to know best considering the amazing job they did with Dua. Then again, Dua and Leigh are vastly different. And I would also expect Warner, giving the sound of DSL, to know where revenue might come in faster … especially since it seems that investments for Leigh have been done.
tbhmatt Posted June 26, 2023 Author Posted June 26, 2023 Not doing so great on Apple Music at the moment, sitting down at #42 at the moment
tbhmatt Posted June 26, 2023 Author Posted June 26, 2023 3 minutes ago, Popboi. said: #45 in the UK Midweek, where is the promo Big yikes Genuinely not sure what more she can do right now? She’s already been on every possible radio show and there are no current high profile TV slots available. The best she could book right now would be a slot on The One Show…
Abracadabra Posted June 26, 2023 Posted June 26, 2023 On 6/24/2023 at 3:58 PM, tbhmatt said: We’re waaaay too early in to Leigh’s career to start discussing the possibility of her becoming a faceless DJ hook girl. I know it’s a cheat code to getting some chart success in the UK, but it would be at the expense of any creative vision or direction Leigh has for her own solo career. This might not be a popular opinion, but the whole point of the Little Mix hiatus was for all three of them to explore their own musical identity and creativity. If any of them went down the generic dance collab route for the sake of a few cheap hits, it would render the whole thing ultimately pointless for me. They’re all in a very unique position where they’ve got the success behind them and can now thrive making the kind of music they want. I obviously want them all to be successful, but I’d much rather they carved out their own niche in the market and explored new avenues instead of resorting to generic faceless collabs, even if that means they don’t quite reach the commercial peaks they did together in the group. Leigh has already teased that the album will progressively get more RnB and showcase more of the music she listens to and is inspired by. That alone is more interesting and exciting to me than the prospect of her jumping on a Joel Corry song. I hope that she and her team follow through with the project as it was intended. Eh, I don't necessarily agree with this. It is possible to do collabs with dance acts and not just become generic radio fodder, artists like Raye have been able to establish a perfect balance and a way to guest on dance songs in a way that doesn't feel at odds with her album (aside from one or two label-pushed missteps in the past). Also, purely from a business standpoint it can just be one of the most effective ways to build a platform and support on radio in the UK. At the moment, a dance collab wouldn't even be that big of a jump for Leigh-Anne as DSL is very dance/pop and garage inspired. I would say however that acts like Disclosure and Rudimental would be a better fit for Leigh-Anne than acts like Joel Corry or Sigala. Also, we already know that Jade has a collab with Jay Jones recorded so there will definitely be dance collabs coming from the Little Mix girls.
shark_heather Posted June 26, 2023 Posted June 26, 2023 2 hours ago, tbhmatt said: Big yikes Genuinely not sure what more she can do right now? She’s already been on every possible radio show and there are no current high profile TV slots available. The best she could book right now would be a slot on The One Show… I think she cant do anything. Live performances give absolutely nothing nowadays Only the radio can save this
Popboi. Posted June 26, 2023 Posted June 26, 2023 13 minutes ago, shark_heather said: I think she cant do anything. Live performances give absolutely nothing nowadays Only the radio can save this Constant radio promo (not just a couple days) and doing any live gig as possible does seem to work lately, example being Zara Larsson’s Can’t Tame Her becoming a cute hit despite terrible play listing.
tbhmatt Posted June 26, 2023 Author Posted June 26, 2023 182k streams on Sunday dddd, I know that Sundays are always low but that is just… objectively terrible, especially for a song that’s barely over a week old. I’m still loving the song and I’ve had it on repeat ever since it dropped, but… it would take an ALMIGHTY miracle for this to recover now. Let’s see what happens over the next 2 weeks.
Cbreezy Posted June 26, 2023 Posted June 26, 2023 (edited) 3 hours ago, Popboi. said: #45 in the UK Midweek, where is the promo Ouch. Was hoping for some kind of rebound, but it's looking more and more like this will have to be her "Work It Out"...her "taster single"...her calm before the storm...her "No Crying In The Club" before her (hopeful) "Havana". Her bonus track. What's slightly concerning is that it "feels" like they went "all-out" and major labels are notoriously savage if they don't get a decent ROI eventually. I'm specifically thinking their streaming spend for Hot Hits placement and the video. At the same time, beyond that, a lot of the "promo" feels very management-led / DIY. The Julie Adenuga interview series was at her house, her launch party seemed very friends and family, the visual teasers for social media were exciting but lo-fi and the promo pics "nice in a fully serviceable but shot by my friend who does photography" kind of way. Next single HAS to be a top 10, though. The Stormzy rumor doesn't even really fill me with huge amounts of hope as he himself seems to be scrapping the bottom end of the top 10 of late and is coming off an "ok" performing album. She/we need all the payola and a very very aggressive promo run, including performances. They count for streams if on her channel, no? Edited June 26, 2023 by Cbreezy 1
Hustler Posted June 26, 2023 Posted June 26, 2023 Yeah, it’s not looking good. Live performances can save it. Radio is fueling End Of Time by Zara for example, but the song just ain’t working (sadly).
Abracadabra Posted June 26, 2023 Posted June 26, 2023 1 hour ago, Hustler said: This. I would expect TAP to know best considering the amazing job they did with Dua. Then again, Dua and Leigh are vastly different. And I would also expect Warner, giving the sound of DSL, to know where revenue might come in faster … especially since it seems that investments for Leigh have been done. I think you're jumping the gun a bit. Leigh-Anne attending the BET Awards and holding a release party in LA doesn't mean that TAP are putting their effort into the US and not working on establishing her in the UK and Europe. Realistically, there isn't much more they can do in the UK at this current moment in time. They've had her at almost every radio station during release week. Shows like Graham Norton and Jonathan Ross aren't currently on air, and performing on The One Show would have absolutely no impact on the single at all. The reality is, it's still very early and it's going to take time.
sickoagb Posted June 26, 2023 Posted June 26, 2023 The overdramatics Sure the song could be doing (much) better, but the fact that the album was always scheduled for Q1 2024 at the earliest shows that they knew this would be more of a long game, especially with the gap between Between Us and this. There's a million tactics they could've done if they were in crisis mode - more alternate covers, digital single on website, social media sales campaign/begging, lyric/bts videos first week. Leigh herself said that the singles progressively become less and less pop so it's clearly not the be and end all of her solo career if this does well and they're not putting all eggs in one basket; it's definitely a song to remind people of/introduce her instead of immediately alienating all of the Little Mix fans when she gets into her true sound. Also I don't think we should be worried about the label cutting budget as a lot of the talent seems in house or connections Leigh has made over the years: from the hair/stylists/photographers to the social media content and the song being released through her own production company. She has a strong team around her and it wouldn't benefit anyone to stop after just a couple weeks. That being said, I do think Mixers can be a bit more aggressive on the sales and social media side as they barely made a dent on Amazon last week for example, and there should already be 5k+ TikTok's and numerous viral tweets with whatever narratives needed to get people to tune in. Everyone just seems focused on reposting her looks, which whilst incredible, aren't really a defining difference amongst pop girls in 2023 unless she does something drastic.
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