Aethereal Posted May 31, 2023 Share Posted May 31, 2023 Bud Light sales suffered their worst week ever, falling 25.7% — endangering its status as the world’s No. 1 beer brand, according to the latest data provided to The Post on Tuesday. At least one store was trying to unload a 24-pack of Bud Light for just $3.49, according to Beer Business Daily. https://nypost.com/2023/05/30/bud-light-sales-plunge-25-7-modelo-closes-beer-gap/ Link to comment Share on other sites More sharing options...
Erotic Posted May 31, 2023 Share Posted May 31, 2023 The better beer WON Link to comment Share on other sites More sharing options...
Keter Posted May 31, 2023 Share Posted May 31, 2023 (edited) They really did a number on themselves. I don’t have anything against Dylan Mulvaney but then putting her in the campaign really gave me a vibe of trying to cash in on what they thought was a cultural commodity. There’s any number of people, LGBT+ and not, that would have made more sense for a Bud Light can. I’m not condoning what is essentially transphobia provoking this, but they should have read the room (of their client base). Edited May 31, 2023 by Keter Misgendered by mistake! My bad 4 18 Link to comment Share on other sites More sharing options...
Communion Posted May 31, 2023 Share Posted May 31, 2023 (edited) 4 minutes ago, Keter said: I don’t have anything against Dylan Mulvaney but then putting him ? Edited May 31, 2023 by Communion 2 1 Link to comment Share on other sites More sharing options...
FightForTanas Posted May 31, 2023 Share Posted May 31, 2023 Are we supposed to care what happens to a multibillon dollar corporation while many of us struggle to pay our bills? What am I missing here? 2 1 Link to comment Share on other sites More sharing options...
Park Jinyoung Posted May 31, 2023 Share Posted May 31, 2023 Modelo is better 1 Link to comment Share on other sites More sharing options...
Aethereal Posted May 31, 2023 Author Share Posted May 31, 2023 I thought we were past the peak of their sales plunging weeks ago. But does not seems like that. I hope it stops. It went from 6B dollar loss to 15B last week and now it has probably reached 20B or it will hit that mark in several days. Link to comment Share on other sites More sharing options...
Zox Posted May 31, 2023 Share Posted May 31, 2023 5 minutes ago, FightForTanas said: Are we supposed to care what happens to a multibillon dollar corporation while many of us struggle to pay our bills? What am I missing here? It’s news. No one cares if you care or not. 1 Link to comment Share on other sites More sharing options...
Rotunda Posted May 31, 2023 Share Posted May 31, 2023 Is this including SPS or just pure sales? 3 Link to comment Share on other sites More sharing options...
Aethereal Posted May 31, 2023 Author Share Posted May 31, 2023 7 minutes ago, FightForTanas said: Are we supposed to care what happens to a multibillon dollar corporation while many of us struggle to pay our bills? What am I missing here? Link to comment Share on other sites More sharing options...
midnightdawn Posted May 31, 2023 Share Posted May 31, 2023 15 minutes ago, Keter said: They really did a number on themselves. I don’t have anything against Dylan Mulvaney but then putting him in the campaign really gave me a vibe of trying to cash in on what they thought was a cultural commodity. There’s any number of people, LGBT+ and not, that would have made more sense for a Bud Light can. I’m not condoning what is essentially transphobia provoking this, but they should have read the room (of their client base). Wasn't it like one video? It says more about fragile masculinity than anything else. Link to comment Share on other sites More sharing options...
Jotham Posted May 31, 2023 Share Posted May 31, 2023 I've always been a Blue Moon girlie but I might give Bud Light a try just to make the conservatives seethe. Link to comment Share on other sites More sharing options...
Headlock Posted May 31, 2023 Share Posted May 31, 2023 (edited) 2 minutes ago, Jotham said: I've always been a Blue Moon girlie but I might give Bud Light a try just to make the conservatives seethe. Nah, Bud Light back-tracked and threw Dylan and the LGBTQ+ community under the bus and issued a nonsense statement to appease their conservative base. They can suffer without the pink dollar Edited May 31, 2023 by Headlock 3 1 Link to comment Share on other sites More sharing options...
Karla Cabello Posted May 31, 2023 Share Posted May 31, 2023 Is [pop star] a feminist? Is MasterCard a queer ally? Is this tv show my friend? 4 3 Link to comment Share on other sites More sharing options...
Popular Post Sannie Posted May 31, 2023 Popular Post Share Posted May 31, 2023 32 minutes ago, Keter said: They really did a number on themselves. I don’t have anything against Dylan Mulvaney but then putting him in the campaign really gave me a vibe of trying to cash in on what they thought was a cultural commodity. There’s any number of people, LGBT+ and not, that would have made more sense for a Bud Light can. I’m not condoning what is essentially transphobia provoking this, but they should have read the room (of their client base). They never put her in a campaign. All they did was send her a pack of Bud Light to show their support for her. She appeared in zero ads, physically or digitally. She did zero commercials. She was not a spokesperson of any kind. The only reason we knew about what they sent Dylan was because she told us. Congrats, you fell for right-wing propaganda. 17 1 1 Link to comment Share on other sites More sharing options...
Bosque Posted May 31, 2023 Share Posted May 31, 2023 Glad to know that Americans hate the LGBTQ community even more than they hate brown people Link to comment Share on other sites More sharing options...
SuperCiC1 Posted May 31, 2023 Share Posted May 31, 2023 Says more about how stupid everyone who purchases beer (especially Bud Light) is than anything. Link to comment Share on other sites More sharing options...
satellites.™ Posted May 31, 2023 Share Posted May 31, 2023 40 minutes ago, Keter said: They really did a number on themselves. I don’t have anything against Dylan Mulvaney but then putting him in the campaign really gave me a vibe of trying to cash in on what they thought was a cultural commodity. There’s any number of people, LGBT+ and not, that would have made more sense for a Bud Light can. I’m not condoning what is essentially transphobia provoking this, but they should have read the room (of their client base). Gays are going to be pissed but this is true. OUTSIDE of normal demographics, Dylan is NOT in any way representative of that brand, like even in one way. There are GAY and TRANS people that would have made way more sense for that endorsement, especially knowing it would go viral. It was cheap and thats why they were able to back off of it so fast and turn on the community without hesitation when they got scared. Its like hooking up with a straight dude in secret and he starts getting scared and starts beating you up when someone catches him kissing you. 2 2 Link to comment Share on other sites More sharing options...
suburbannature Posted May 31, 2023 Share Posted May 31, 2023 I would just like to reiterate that the Dylan Mulvaney involvement wasn't even an ad campaign. They sent her a PR package And btw, Modelo is internationally owned by the same company as Bud Light Link to comment Share on other sites More sharing options...
suburbannature Posted May 31, 2023 Share Posted May 31, 2023 2 minutes ago, satellites.™ said: Gays are going to be pissed but this is true. OUTSIDE of normal demographics, Dylan is NOT in any way representative of that brand, like even in one way. There are GAY and TRANS people that would have made way more sense for that endorsement, especially knowing it would go viral. It was cheap and thats why they were able to back off of it so fast and turn on the community without hesitation when they got scared. Its like hooking up with a straight dude in secret and he starts getting scared and starts beating you up when someone catches him kissing you. It was a PR package. Link to comment Share on other sites More sharing options...
Sannie Posted May 31, 2023 Share Posted May 31, 2023 (edited) 4 minutes ago, satellites.™ said: Gays are going to be pissed but this is true. OUTSIDE of normal demographics, Dylan is NOT in any way representative of that brand, like even in one way. There are GAY and TRANS people that would have made way more sense for that endorsement, especially knowing it would go viral. It was cheap and thats why they were able to back off of it so fast and turn on the community without hesitation when they got scared. Its like hooking up with a straight dude in secret and he starts getting scared and starts beating you up when someone catches him kissing you. Can you guys please stop pushing this narrative? Bud Light did not tap Dylan as a spokesperson; they did not do a campaign with her. You guys are pushing the same right-wing "trans people are not allowed to exist" narrative and it is hurtful. So what is the answer? Trans people must stay in the shadows because they will hurt a business? 1 minute ago, suburbannature said: I would just like to reiterate that the Dylan Mulvaney involvement wasn't even an ad campaign. They sent her a PR package And btw, Modelo is internationally owned by the same company as Bud Light Edited May 31, 2023 by Sannie 2 Link to comment Share on other sites More sharing options...
JustHoran Posted May 31, 2023 Share Posted May 31, 2023 41 minutes ago, FightForTanas said: Are we supposed to care what happens to a multibillon dollar corporation while many of us struggle to pay our bills? What am I missing here? I care, especially since a company that stood up for LGBTQ+ people is now being boycotted and trying to be destroyed all because they stood up for what's right. So yes, in this situation I do care. 1 Link to comment Share on other sites More sharing options...
suburbannature Posted May 31, 2023 Share Posted May 31, 2023 Brands have promoted pride merch or sent PR to LGBTQ influencers for years, but it's now suddenly an issue because the right is trying to distract and because the Trump years have brought prejudice to the forefront of society again. It's discouraging to see gay atrlers buying into the fear mongering. 1 1 Link to comment Share on other sites More sharing options...
spree Posted May 31, 2023 Share Posted May 31, 2023 funny how Modelo is #2. As a bartender, I would think it would be Corona. Or Miller Lite or Coors Light, not Modelo. That beer doesn't seem to be popular anywhere I go. 1 Link to comment Share on other sites More sharing options...
FightForTanas Posted May 31, 2023 Share Posted May 31, 2023 2 minutes ago, JustHoran said: I care, especially since a company that stood up for LGBTQ+ people is now being boycotted and trying to be destroyed all because they stood up for what's right. So yes, in this situation I do care. I hope every Multibillion corporation goes UNDER. Link to comment Share on other sites More sharing options...
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