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Forbes: Halftime Show Drawing Less Viewers Than Last Year


chosensparkles

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Rihanna’s appearance during halftime of Super Bowl LVII launched a reported 10 million Google searches as curious viewers clamored to find out if the megastar is pregnant (she is), making her performance on that floating stage all the more impressive.

 

But she didn’t prove as big a draw as last year’s Super Bowl halftime performers, led by Dr. Dre. Early numbers from Samba TV, a TV technology company that provides real-time analytics, found that Rihanna’s audience was slightly smaller than last year.

 

About 28.5 million households tuned in to the Barbadian singer’s performance Sunday evening, compared to 28.7 million who watched Dre and an all-star supporting cast during last year’s show.

 

The smaller audience is a bit surprise in light of early numbers for the big game. It appears to be up versus last year, with 36.7 million households viewing the contest between the Kansas City Chiefs and Philadelphia Eagles. That’s up from 36.5 million the previous year.

https://images.bfmtv.com/kk0M3WBv2bl9WQ1myfnwL7k1wOQ=/0x0:2048x1152/2048x0/images/Rihanna-lors-de-la-mi-temps-du-Superbowl-le-12-fevrier-2023-a-Glendale-dans-l-Arizona-aux-Etats-Unis-1576915.jpg

 

https://www.forbes.com/sites/tonifitzgerald/2023/02/13/rihanna-super-bowl-halftime-show-draws-285-million-households-less-than-last-year/?sh=3083ea8e387b

 

 

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Scott Borchetta

Not fewer ratings DESPITE the game viewership going up :bibliahh:

 

I was told the GP LOVED the performance :rip:

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the ratings were also minimalist :clap3:

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1 minute ago, Scott Borchetta said:

Not fewer ratings DESPITE the game viewership going up :bibliahh:

 

I was told the GP LOVED the performance :rip:

omg :giraffe:

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We don't use Samba TV for network/live TV. Wait for Nielsen. 

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Maybe radical minimalism wasn't a good choice then!

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5 minutes ago, chosensparkles said:

Rihanna’s appearance during halftime of Super Bowl LVII launched a reported 10 million Google searches as curious viewers clamored to find out if the megastar is pregnant (she is), making her performance on that floating stage all the more impressive.

Kinda dragging her a bit

Rih has been consistently noted for lacking certain drawing power in this way e.g. debuts/peaks/tickets etc
She did look good in that red suit though
jhvo7PJ.gif

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She didn't do anything worth observing.

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No album announcement. Super underwhelming iTunes boost. The worst Halftime show in history. Ratings flopping hard. It’s what she deserves :ahh: 

Edited by perfillusion
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i will never understand the big hullabaloo around ratings falling for big events yearly like it’s not 2023 and most people don’t have cable anymore

Edited by ariesgroove
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A 0.2 difference is nothing major. No one uses cable anymore.

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omg the game views are UP and Rih performance is DOWN?

HOLY SHT this is a disaster

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katy perry superbowl halftime show GIF by Capitol RecordsI guess Katy is going to keep her record forever at this point. 

the most viewed, highest rated & BEST halftime of all time :alexz:

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Just now, Armani? said:

Why are Monsters pressed over Rihanna?:rip:

sharing news about events we care about is being mad?

rich coming from that member

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3 minutes ago, BadMonster96 said:

omg the game views are UP and Rih performance is DOWN?

HOLY SHT this is a disaster

This what makes it really BAD for her :chick3:

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The ratings were effortlessly muted in a way that only Rihanna can with her skillfully restrained performance.

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