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Latto f/ Lu Kala - “Lottery”


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Posted
2 hours ago, Nefertiti0 said:

Spotify
Feb 26 - 217,614 streams 

(total: 3,163,755)

Falling fast & HARD :dies:

Posted
2 minutes ago, wish said:

Falling fast & HARD :dies:

Goodness.

 

:priceless:

 

I’ll be honest…

 

I expected this song to have slightly taken off by now (it genuinely sounds like a smash hit to me) but the fact that it’s free-falling on every platform, aside from radio, is concerning.
 

Now, it could pick up over the next few weeks or months and peak by spring/summer. Many songs have done this in the past - they’ve taken a while to gain traction - but only just. I think Latto needs to promote this a little more be it on TikTok, through live performances etc. 

Posted

yeah it's weird there's been zero promo considering how well radio has been responding to this

Posted

I just don't see her being much more than a one hit wonder. She needs to do promo for this.

Posted

So much radio push, but it's not doing much?

Posted (edited)
1 hour ago, GoodGuyGoneGhetto said:

Goodness.

 

:priceless:

 

I’ll be honest…

 

I expected this song to have slightly taken off by now (it genuinely sounds like a smash hit to me) but the fact that it’s free-falling on every platform, aside from radio, is concerning.
 

Now, it could pick up over the next few weeks or months and peak by spring/summer. Many songs have done this in the past - they’ve taken a while to gain traction - but only just. I think Latto needs to promote this a little more be it on TikTok, through live performances etc. 

latto got lucky with BE. This is giving Closer and her career is giving Saweetie. I kept up with her since the rap game and was surprised she ever got a Hit bc I never saw it for her.

Edited by Camilitau.u
Posted (edited)
1 hour ago, dangerousalex said:

yeah it's weird there's been zero promo considering how well radio has been responding to this

Her label is paying radio stations to play the song, so of course it's responding well. I'm definitely surprised that more hasn't been done because the streaming numbers are absolutely in the pits. Personally, I think the issue here is she waited too long after BE to drop another hit, because the other tracks she dropped after were not it...and now people don't care anymore

Edited by Black Jesus
Posted
1 hour ago, dangerousalex said:

yeah it's weird there's been zero promo considering how well radio has been responding to this

It did get promo. The radio push is promo, it was playing since day 1 lol. 
 

They played this at the NBA all star events which was only a day after the song dropped.

 

Latto has been going hard on tiktoks, ig, tweeting, etc. posting about the song and she hosted a streaming party on Stationhead. 
 

Latto has been in controversy since before the song dropped (like the cheetah panty drama and the Omegle situation) and used every opportunity to plug the song.


Latto also has been on a big promo run for being chosen as a Billboard woman of the year and did a big photoshoot. 


Lottery is just a slow burner. :bird:

Posted

We need Wheelie Pt. 2. Her pop songs give Flo Rida

Posted

 

Posted
38 minutes ago, 99sandthe2000s said:

 

Oh, they're reaching. 

Posted
1 hour ago, 99sandthe2000s said:

 

BFFR @ RCA  :deadbanana2:

 

They realized Big Energy blew up on urban first so now they’re trying the same strategy but in reverse. So messy. 

Posted

Spotify
Feb 27 - 238,920 streams 
(total: 3,402,675)

Posted
23 minutes ago, Nefertiti0 said:

Spotify
Feb 27 - 238,920 streams 
(total: 3,402,675)

Okay we’re rebounding as radio is improving!

 

*Zachary Campbell voice* Control it Latto, CONTROL IT. :bird:

Posted

POP

34 23 LATTO Lottery f/LU KALA 2928 743 2185 7.448

+248 Spins

+205 Bullet

+0.694 Audience

Posted

They better come through with the payola :deadbanana:

Posted

radio will carry this like big energy

 

1613294941_lisabarlow2.thumb.gif.9da8d4d

Posted

Finally charting on US iTunes at #152

Posted

I heard this on Italian radios as well, first time I heard a Latto song on radios in here.

Posted
4 hours ago, Black Jesus said:

POP

34 23 LATTO Lottery f/LU KALA 2928 743 2185 7.448

+248 Spins

+205 Bullet

+0.694 Audience

Exploding on radio :duca: 

 

Posted

this will be an organic smash

Posted
32 minutes ago, VilsonMuqa said:

this will be an organic smash

What's "organic" about a payola'd radio fueled "smash" please :dies:

Posted
40 minutes ago, VilsonMuqa said:

this will be an organic smash

What?? There is nothing organic about this. Her label is literally paying radio to play the song to make it chart. The streaming and digital sales numbers are in the pits. It's almost top 20 on Pop and its streams basically have remained unchanged. 

Posted
9 minutes ago, josesuxx said:

What's "organic" about a payola'd radio fueled "smash" please :dies:

 

1 minute ago, Black Jesus said:

What?? There is nothing organic about this. Her label is literally paying radio to play the song to make it chart. The streaming and digital sales numbers are in the pits. It's almost top 20 on Pop and its streams basically have remained unchanged. 

1. which new artist doesnt get payol'd on radio? even big artist

 

2. organic = it will take time for this song to gather attention.

 

3. bye

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