charts discussion Taylor Swift streaming thread: 'Midnights' reaches 10 billion streams

[By the Water]

Spotify Weekly Top Albums (Global):

#6(+1) - Midnights

#15(=) - 1989

#16(-2) - Lover

#19(-2) - folklore

#25(-3) - reputation

#32(-6) - Red (Taylor's Version)

#54(-10) - Fearless (Taylor's Version)

#56(-11) - evermore

#66(-9) - Speak Now

 

Spotify Weekly Top Albums (US):

#4(-1) - Midnights

#13(-2) - Lover

#14(-2) - folklore

#16(-3) - 1989

#17(-2) - reputation

#20(-2) - Red (Taylor's Version)

#26(-6) - evermore

#39(-10) - Fearless (Taylor's Version)

#45(-13) - Speak Now

[By the Water]

Taylor's most streamed songs:

7. Anti-Hero - 710,276,986 +2

8. You Need To Calm Down - 705,558,389 -1

9. Wildest Dreams - 701,347,138 -1

[By the Water]

Albums Daily Streams (March 31, 2023):

1. Midnights - 13,805,080

2. 1989 - 7,103,505

3. Lover - 6,996,343

4. folklore - 6,047,676

5. reputation - 5,632,451

6. Red (Taylor's Version) - 4,669,569

7. Fearless (Taylor's Version) - 3,735,263

8. evermore - 3,640,557

9. Speak Now - 3,431,566

10. Red - 1,476,671

11. Fearless - 1,240,861

12. Taylor Swift - 1,078,920

 

Top 10 most streamed songs yesterday (March 31, 2023):

1. Anti-Hero - 3,072,467 +1

2. All Of The Girls You Loved Before - 2,243,140

3. Blank Space - 1,577,604

4. Lavender Haze - 1,513,537

5. Don't Blame Me - 1,344,913 +1

6. Style - 1,339,076 -1

7. cardigan - 1,329,147

8. Cruel Summer - 1,315,931

9. Enchanted - 1,175,560

10. Midnight Rain - 1,090,582

[By the Water]

Biggest streaming months ever:

#1 - Bad Bunny 2.64B

#2 - Bad Bunny 2.3B

#3 - Taylor Swift 2.23B

#4 - Bad Bunny 2.2B

#5 - Taylor Swift 2.14B

#6 - Bad Bunny 2,1B

#7 - Bad Bunny 1.9B

#8 - Taylor Swift 1.77B (NEW)

 

Biggest female streaming months ever:

#1 - Taylor Swift 2.23B

#2 - Taylor Swift 2.14B

#3 - Taylor Swift 1.77B (NEW)

#4 - Taylor Swift 1.57B

#5 - Taylor Swift 1.53B

#6 - Taylor Swift 1.45B

#7 - Taylor Swift 1.34B

#8 - Ariana Grande 1.14B

[wastedpotential]

6 hours ago, By the Water said:

Biggest streaming months ever:

#1 - Bad Bunny 2.64B

#2 - Bad Bunny 2.3B

#3 - Taylor Swift 2.23B

#4 - Bad Bunny 2.2B

#5 - Taylor Swift 2.14B

#6 - Bad Bunny 2,1B

#7 - Bad Bunny 1.9B

#8 - Taylor Swift 1.77B (NEW)

 

Biggest female streaming months ever:

#1 - Taylor Swift 2.23B

#2 - Taylor Swift 2.14B

#3 - Taylor Swift 1.77B (NEW)

#4 - Taylor Swift 1.57B

#5 - Taylor Swift 1.53B

#6 - Taylor Swift 1.45B

#7 - Taylor Swift 1.34B

#8 - Ariana Grande 1.14B

STOMP STOMP STOMP 

 

Taylor will have pushed every other female artist out of the top 10 by the end of May 

[Michael196]

On 1/1/2023 at 9:51 PM, Michael196 said:

Spotify:

 

2020:

Jan: 332M (#5 F)
Feb: 410M (#2 F)
Mar: 346M (#3 F)
Apr: 304M (#4 F)
May: 330M (#5 F)
Jun: 312M (#5 F)
Jul: 714M (#1 F)
Aug: 776M (#1 F)
Sep: 524M (#1 F)
Oct: 473M (#2 F)
Nov: 439M (#2 F)
Dec: 966M (#1 F)

 

2021:

Jan: 715M (#1 F, #2 O)
Feb: 655M (#1 F, #3 O)
Mar: 670M (#1 F, #4 O)
Apr: 892M (#1 F, #2 O)
May: 648M (#2 F, #5 O)
Jun: 584M (#2 F, #6 O)
Jul: 576M (#3 F, #9 O)
Aug: 601M (#4 F, #10 O)
Sep: 640M (#2 F, #? O)
Oct: 706M (#1 F, #? O)
Nov: 1.456B (#1 F, #1 O)
Dec: 1.023B (#1 F, #1 O)

 

2022:

Jan: 913M (#1 F, #3 O)

Feb: 820M (#1 F, #2 O)

Mar: 862M (#1 F, #2 O)

Apr: 809M (#1 F, #2 O)

May: 888M (#1 F, #3 O)

Jun: 854M (#1 F, #5 O)

Jul: 908M (#1 F, #3 O)

Aug: 970M (#1 F, #2 O)

Sep: 999M (#1 F, #2 O)

Oct: 2.13B (#1 F, #1 O)

Nov: 2.23B (#1 F, #1 O)

Dec: 1.57B (#1 F, #2 O)

 

 

 

January:

2020: 332M

2021: 715M (+115%)

2022: 913M (+27%)

2023: 1.53B (+67%)

 

 

February:

2020: 410M

2021: 655M (+59%)

2022: 820M (+25%)

2023: 1.34B (+63%)

 

 

2023:

Jan: 1.53B (#1 F, #2 O)

Feb: 1.34B (#1 F, #1 O)

Mar: 1.77B (#1 F, #1 O)

 

 

Her Biggest Months:

1. November 2022 - 2.23B

2. October 2022 - 2.13B

3. March 2023 - 1.77B

4. December 2022 - 1.57B

5. January 2023 - 1.53B

6. November 2021 - 1.45B

7. February 2023 - 1.34B
8. December 2021 - 1.02B

9. September 2022 - 999M

10. August 2022 - 970M

11. December 2020 - 966M

12. January 2022 - 913M

13. July 2022 - 908M

14. April 2021 - 892M

15. May 2022 - 888M

16. March 2022 - 862M

17. June 2022 - 854M

18. February 2022 - 820M

19. April 2022 - 809M

20. August 2020 - 777M

21. January 2021 - 715M

22. July 2020 - 714M

 

 

2015: 0.07B

2016: 0.11B (+57%)

2017: 2.20B (+1900%)

2018: 2.51B (+14%)

2019: 4.13B (#3 F, #13 O) (+64%)

2020: 5.92B (#1 F, #7 O) (+43%)

2021: 9.16B (#1 F, #2 O) (+55%)
2022: 13.96B (#1 F, #2 O) (+52%)

2023: 4.64B (#1 F, #1 O)*

 

 

 

 

March:

2020: 346M

2021: 670M (+93%)

2022: 862M (+28%)

2023: 1.77B (+105%)

 

 

December 2020: 966M

January 2021: 715M (-26%)

February 2021: 655M (-8.3%)

March 2021: 670M (+2.2%)

 

December 2021: 1.023B

January 2022: 913M (-10.7%)

February 2022: 820M (-10.1%)

March 2022: 862M (+5.1%)

 

December 2022: 1.57B

January 2023: 1.53B (-2.5%)

February 2023: 1.34B (-12.4%)

March 2023: 1.77B (+32%)

 

 

Edited April 2, 2023 by Michael196

[Klein]

After the first 3 months of 2023, she is at 350M streams ahead of Bad Bunny and currently doing 20M more daily on average. It's looking more and more likely that she'll end up the #1 artist of 2023. 

 

A TV release would seal the deal, but Bad Bunny could also release and ruin it.

Edited April 2, 2023 by Klein

[Enrique523]

10 hours ago, By the Water said:

Biggest streaming months ever:

#1 - Bad Bunny 2.64B

#2 - Bad Bunny 2.3B

#3 - Taylor Swift 2.23B

#4 - Bad Bunny 2.2B

#5 - Taylor Swift 2.14B

#6 - Bad Bunny 2,1B

#7 - Bad Bunny 1.9B

#8 - Taylor Swift 1.77B (NEW)

 

Biggest female streaming months ever:

#1 - Taylor Swift 2.23B

#2 - Taylor Swift 2.14B

#3 - Taylor Swift 1.77B (NEW)

#4 - Taylor Swift 1.57B

#5 - Taylor Swift 1.53B

#6 - Taylor Swift 1.45B

#7 - Taylor Swift 1.34B

#8 - Ariana Grande 1.14B

Those numbers are INSANE 

 

When she took her music out of spotify years ago i never thought she would end up with numbers like this in the future, i never thought she would actually overtake Ariana Grande, who seemed to be the ultimate Spotify Queen for years.

[simmnfierzig]

And April will most likely be bigger than March 

[Wolf Alice]

6 hours ago, Enrique523 said:

Those numbers are INSANE 

 

When she took her music out of spotify years ago i never thought she would end up with numbers like this in the future, i never thought she would actually overtake Ariana Grande, who seemed to be the ultimate Spotify Queen for years.

I never thought there'd ever be a realistic chance for her to pass Bad Bunny and Drake in total but there is a very real chance in 2 years depending on when she releases the other TVs 

[Squall]

8 hours ago, Klein said:

After the first 3 months of 2023, she is at 350M streams ahead of Bad Bunny and currently doing 20M more daily on average. It's looking more and more likely that she'll end up the #1 artist of 2023. 

 

A TV release would seal the deal, but Bad Bunny could also release and ruin it.

He said he was taking a break so he shouldn't

[Saintlor]

The next (non-TV) album has a decent shot at a 2M debut right?

[Enrique523]

1 hour ago, Wolf Alice said:

I never thought there'd ever be a realistic chance for her to pass Bad Bunny and Drake in total but there is a very real chance in 2 years depending on when she releases the other TVs 

I do hope she's gonna surpass them eventually but if she doesn't it's not the end of the world, i want her to be #1 for women more than anything. I rarely compare female stats with male stats since male artists have huge advantages in general due to demographics.

Edited April 2, 2023 by Enrique523

[Enrique523]

1 hour ago, Saintlor said:

The next (non-TV) album has a decent shot at a 2M debut right?

Another 1M is pretty much a guarantee but 2M would be difficult even for her.

[wastedpotential]

1 hour ago, Saintlor said:

The next (non-TV) album has a decent shot at a 2M debut right?

If the vinyl market keeps growing I could see her selling 1M vinyl and then keeping the same sales breakdown from Midnights (450-500k SEA, 550k CDs/digitals) if that release happens in 2024 (especially if she does another US tour leg). Anything too close to Midnights release or too far from it, or if the vinyl market doesn't keep growing like it has, and it won't happen

[Klein]

1 hour ago, Saintlor said:

The next (non-TV) album has a decent shot at a 2M debut right?

I don't think so, like at all. 

Everything, literally everything was perfect leading to Midnights' release. A new album when everyone was expecting a TV, everyone was wondering about the sonic landscape of the album, and the marketing was tailored to perfection to have out of this world hype to drive a monster first week. And even with that, she "only" reached 1.6M units. 

 

I don't think she can go much higher than that. Even replicating that would be an absolutely insane achievement. 

 

Unfortunately, with the unprecedented success she is seeing at the moment, I'm sure it's only a matter of time before this success starts leading to some kind of backlash (like it always does for female artists). 

[Feanor]

11 hours ago, Klein said:

After the first 3 months of 2023, she is at 350M streams ahead of Bad Bunny and currently doing 20M more daily on average. It's looking more and more likely that she'll end up the #1 artist of 2023. 

 

A TV release would seal the deal, but Bad Bunny could also release and ruin it.

Bad Bunny has Coachella this month, that could give him a sizable streaming boost, so we should watch out for that.

But yes, if there's a year where she can finally be the #1 artist on Spotify, it's this year.

 

 

2 hours ago, Enrique523 said:

I do hope she's gonna surpass them eventually but if she doesn't it's not the end of the world, i want her to be #1 for women more than anything. I rarely compare female stats with male stats since male artists have huge advantages in general due to demographics.

Bad Bunny is probably out of reach, because once he drops another album, he'll do like 100M streams daily

But her surpassing Drake's lead streams seems pretty inevitable at this point. She's almost doubling his current streams, and that's with him having dropped 2 studio albums in the past 12 months. And the markets where Spotify keeps growing the strongest (Asia & LATAM) use Taylor more than they use Drake, so the gap will just widen.

 

[Enrique523]

1 hour ago, Feanor said:

Bad Bunny is probably out of reach, because once he drops another album, he'll do like 100M streams daily

But her surpassing Drake's lead streams seems pretty inevitable at this point. She's almost doubling his current streams, and that's with him having dropped 2 studio albums in the past 12 months. And the markets where Spotify keeps growing the strongest (Asia & LATAM) use Taylor more than they use Drake, so the gap will just widen.

 

I'm not a Bad Bunny fan but i have nothing against him, i like how vocal he's been in his support of LGBT people. I guess it's better him than f*cking Drake, who i can't stand 

[RobynYoBank]

1 hour ago, Feanor said:

Bad Bunny is probably out of reach, because once he drops another album, he'll do like 100M streams daily

But her surpassing Drake's lead streams seems pretty inevitable at this point. She's almost doubling his current streams, and that's with him having dropped 2 studio albums in the past 12 months. And the markets where Spotify keeps growing the strongest (Asia & LATAM) use Taylor more than they use Drake, so the gap will just widen.

 

Eh, there's little evidence at this point that BB is more than a fad. Let's check in again in a few years.

[Enrique523]

1 hour ago, RobynYoBank said:

Eh, there's little evidence at this point that BB is more than a fad. Let's check in again in a few years.

Yeah i think it's a bit soon to declare BB to be this unstoppable force for years to come.

[By the Water]

Albums Daily Streams (April 1, 2023):

1. Midnights - 13,025,112

2. 1989 - 6,849,248

3. Lover - 6,595,432

4. folklore - 5,675,845

5. reputation - 5,336,603

6. Red (Taylor's Version) - 4,412,387

7. Fearless (Taylor's Version) - 3,564,656

8. Speak Now - 3,335,807 +1

9. evermore - 3,293,802 -1

10. Red - 1,398,599

11. Fearless - 1,189,462

12. Taylor Swift - 1,033,208

 

Top 10 most streamed songs yesterday (April 1, 2023):

1. Anti-Hero - 2,963,797

2. All Of The Girls You Loved Before - 1,982,858

3. Blank Space - 1,537,762

4. Lavender Haze - 1,446,899

5. Style - 1,291,125 +1

6. Don't Blame Me - 1,280,374 -1

7. cardigan - 1,272,491

8. Cruel Summer - 1,248,709

9. Enchanted - 1,140,679

10. Shake It Off - 1,062,633 RE

[By the Water]

Kworb now tracks some of Taylor's tracks for those interested: https://kworb.net/spotify/artist/06HL4z0CvFAxyc27GXpf02_songs.html

[Kyle-x]

EO, S&S and ITWAM TVs have not even passed 8 million each yet  they were sabotaged so hard

[family.guy123]

How much does LPSS get streamed daily, on Spotify?

[Feanor]

5 hours ago, family.guy123 said:

How much does LPSS get streamed daily, on Spotify?

9	folklore: the long pond studio sessions (from the Disney+ special) [deluxe edition]	4,486,859,021	5,889,611
10	folklore (deluxe version)	4,324,754,146	5,675,845
11	folklore	4,238,310,809	5,576,10

 

These were the numbers yesterday, so the LPSS version of the songs get about ~200k streams daily.