album Taylor Swift - ‘Midnights’

[RuflesCando]

6 minutes ago, Toxicity. said:

Tonight will be 31 days until Midnights [1+3] and tomorrow will be officially a month, do we think we're getting anything these days? 

 

Before today's unprompted behind-the-scenes exclusive photo for rolling stone, i would have said no. but now idk anymore. i don't think nor today or tomorrow but Thursday's a good bet

Edited September 20, 2022 by RuflesCando

[Jaspurr]

I like to be able to fully get into a lead single before the album release, even if it's a pile of dog **** like the Lover one. I just hate the feeling of 'hm, this is a good/bad choice, lemme get back to streaming the album itself.'

 

Taylor cannot do this to me for the third time in a row.

[smholiv]

for a while I was expecting something this coming friday

 

thursday, sept 22 is the first day of autumn/autumn equinox and coincidentally 9+2+2 = 13 so there's some kind of lining up .

[TheMusicMan]

18 minutes ago, minho said:

for a while I was expecting something this coming friday

 

thursday, sept 22 is the first day of autumn/autumn equinox and coincidentally 9+2+2 = 13 so there's some kind of lining up .

more variants coming

[Holiest Dreams]

If there’s no pre release single it’ll still work out fine, she can push a song on album release and two more over the course of winter and spring. And let’s not forget Bunny and Drake’s (CLB) albums had that release strategy and smashed. 
 

I mean, I do want a lead single though. She can break records if it comes this week or next week (…save the discourse on whether it’ll be frontloaded, I’m obviously talking initially - and releasing it around 4 weeks before the album will ensure some level of longevity even if it is frontloaded since the album boost will help tremendously)

[Holiest Dreams]

1 hour ago, Jaspurr said:

I like to be able to fully get into a lead single before the album release, even if it's a pile of dog **** like the Lover one. I just hate the feeling of 'hm, this is a good/bad choice, lemme get back to streaming the album itself.'

 

Taylor cannot do this to me for the third time in a row.

I think the no pre-single obv worked perfectly for folklore, evermore and Red TV (though ATW10 dropping the week prior would’ve been nice, which I think was initially planned before A word messed up the original release date?)

 

But 100% she should release a proper lead this time. It’ll work out if she doesn’t (as I just said above) but it would still be the best for fans and it would help drive preorders, contrary to what some people are saying that the mysterious thing is the best. It’s already getting old, so!

 

Also, if she really wants that 4th simultaneous single and album #1 debut, she can just push a second single alongside the album and drop physicals for it to get it if either the lead is still too strong to beat or if it’s just not close enough without them. Would be ideal anyway since that’s 2 #1s easy  

Edited September 20, 2022 by Holiest Dreams

[sasashite]

16 minutes ago, Holiest Dreams said:

If there’s no pre release single it’ll still work out fine, she can push a song on album release and two more over the course of winter and spring. And let’s not forget Bunny and Drake’s (CLB) albums had that release strategy and smashed. 

No song from CLB smashed. And Bunny is literally the biggest artist on streaming right now. He smashing doesn't mean others can smash too.

Pushing a song after the album release will be 100% harder, specially for Taylor who struggles to get hits.

[Holiest Dreams]

8 minutes ago, sasashite said:

No song from CLB smashed. And Bunny is literally the biggest artist on streaming right now. He smashing doesn't mean others can smash too.

Pushing a song after the album release will be 100% harder, specially for Taylor who struggles to get hits.

CLB had amazing longevity though and it had several cute hits. Not smashes but who cares when the album did well. And yes BB is the biggest streaming act but… Taylor is the closest behind him  It’s also becoming much easier to get post release hits in the streaming era with the way tiktok dominates the industry and such. 

 

Point is that she can still work it fine even with that strategy. No pre-release single doesn’t mean she won’t push multiple singles over the 6-12 months. But as I said just below that post, I agree she should have a prerelease. The mysterious shtick is working for now but it’s time for a single before that gets stale. But all hope isn’t lost even if we don’t get one.

Edited September 20, 2022 by Holiest Dreams

[sasashite]

1 minute ago, Holiest Dreams said:

CLB had amazing longevity though and it had several cute hits. Not smashes but who cares when the album did well. And yes BB is the biggest streaming act but… Taylor is the closest behind him  It’s also becoming much easier to get post release hits in the streaming era with the way tiktok dominates the industry and such. 

 

Point is that she can still work it fine even with that strategy. No pre-release single doesn’t mean she won’t push multiple singles over the 6-12 months. But as I said just below that post, I agree she should have a prerelease. The mysterious shtick is working for now but it’s time for a single before that gets stale. But all hope isn’t lost even if we don’t get one.

Oh, I have no doubt the album will smash and have longevity. All of her albums had.

It's just that the era could be so much bigger if she released a single before the album and focus on having a hit.

[By the Water]

She's not gonna lose pre-orders even if the lead is bad so I see no reason not to release one

[TaylorFantasy]

39 minutes ago, Holiest Dreams said:

It’s also becoming much easier to get post release hits in the streaming era with the way tiktok dominates the industry and such. 

We love YOU TikTok yes YOU

 

-

I'm going to burn her jet if we don't get a pre release single btw.

[TaylorFantasy]

30 minutes ago, By the Water said:

She's not gonna lose pre-orders even if the lead is bad so I see no reason not to release one

Thank YOU ME! (feat. Brandon Urie of Panic! At the Disco)

 

[RuflesCando]

She's clearly an album artist, and I think she has noticed that and is also acting upon it. She's noticing how hard is for her songs to sustain themselves at #1 and her writing is not! getting any dumber to please the masses! She still wants the placements ofc but I think she'll start to play for her strengths rather than against them. Her catalog is immense and all of it has a good streaming life, that's why there isn't any super duper smash 1b streams hits, the competition is coming from inside the house. If she doesn't release a single up to the album release it will basically be a statement saying "listen to the album, the single is a formality". If she edges the fanbase (and let's be honest, there's demand for it also coming from the streets) then she'll get the hit she wants for a few weeks (let's say she releases it on the 30th or the 7th) and then when the album drops the song will be benefited by the new wave of interest to die down some weeks later and the whole collective work picks up on its afterlife to shine. Either way, I don't think there will be more than one, we are not in 1989 era anymore and I doubt the sound will be completely radio-friendly either.

[Nick_317]

Manifesting a documentary about the making of the album just like rep/ lover/ folkore

 

 

 

 

[MardinBeksloy]

So are we getting something other than another vinyl variant this Friday??

[RuflesCando]

2 minutes ago, Nick_317 said:

Manifesting a documentary about the making of the album just like rep/ lover/ folkore

 

 

 

 

It's seeming a lot like it, right? That's a heavy emphasis on the making of it, specialling getting a trade involved. Basically, the whole marketing strategy for the album so far consists of:

1. having a cover;

2. having different covers;

3. the covers forming a clock;

4. the fact that the album was made at some point by at least two people, one of them being the singer

[TaylorFantasy]

4 minutes ago, MardinBeksloy said:

So are we getting something other than another vinyl variant this Friday??

We're getting her ass beat 

[alestevens]

5 minutes ago, MardinBeksloy said:

So are we getting something other than another vinyl variant this Friday??

We're most likely getting nothing other than shenanigans to boost preorders all the way to the 21st!

[discotitzz]

Do we think there’s any merit to the idea that “Meet Me At Midnight” is a song title? Or more a tagline for the era like, “there will be no explanation, just reputation”?

 

Spoiler

I am leaning towards the latter

 

Edited September 20, 2022 by discotitzz

[RuflesCando]

Just now, discotitzz said:

Do we think there’s any merit to the idea that “Meet Me At Midnight” is a song title? Or more a tagline for the era like, “there will be no explanation, just reputation”?

tagline i hope

[PoisonedIvy]

8 minutes ago, discotitzz said:

Do we think there’s any merit to the idea that “Meet Me At Midnight” is a song title? Or more a tagline for the era like, “there will be no explanation, just reputation”?

 

  Hide contents

I am leaning towards the latter

 

Also leaning to it being a tagline. I just hate that she can’t call it the “Meet me at Midnight” Tour knowing it starts at 7pm  

[TaylorFantasy]

1 minute ago, WeFoundTrouble said:

Also leaning to it being a tagline. I just hate that she can’t call it the “Meet me at Midnight” Tour knowing it starts at 7pm  

The Meet Me World Tour

 

[Redstreak]

3 hours ago, Vine101 said:

The amount of fake news and rumors being spread about the album

This could easily be stopped with even just a crumb of info from her 

[Hunter_13]

 

They're really pushing the alt covers oh wow 

[alestevens]

9 minutes ago, Hunter_13 said:

 

They're really pushing the alt covers oh wow 

Target as well

 

If she doesnt get her million it wont be for lack of trying. Sis aint playing!