discussion Victoria's Secret debuts rebrand - gets dragged

[magazine]

9 minutes ago, Illuminati said:

Don't really care for the wings and the tackiness, I feel like it was very past its time anyway but the whole rebrand feels very forced especially after their STRONG stance against inclusivity.

 

It's basically saying our wallets are hurting so we've expanded the target audience.

It could very much be that. But maybe the people in charge also changed? (I wouldn't know)

[Exquisite]

1 hour ago, ProudLBS said:

are they that clueless about their target audience?

 

Their underwear is very mistress-like and women buy it for the fantasy.

 

Women want their husbands to tell them "you're so sexy tonight, I wanna f*ck that p*$$y" not "I like you as you are" 

This only really applies for girls under 18, VS' quality of their underwear turns off all the grown women I know, although I appreciate the demographics of this website wouldn't know this 

 

Their target audience are teens who want to feel sexy and clueless men buying cheap underwear for their wives/GFs/whatever

 

OT: deserved, the rebrand is desperate and there are plenty of other brands that are way better and deserve the spotlight 

 

Edited July 2, 2022 by Exquisite

[Dolce Vita]

they should’ve done this ages ago, not after their popularity waned  savage fenty was inclusive right from the start and took their spot 

[Gwendolyn]

44 minutes ago, Exquisite said:

This only really applies for girls under 18, VS' quality of their underwear turns off all the grown women I know, although I appreciate the demographics of this website wouldn't know this 

 

Their target audience are teens who want to feel sexy and clueless men buying cheap underwear for their wives/GFs/whatever

 

OT: deserved, the rebrand is desperate and there are plenty of other brands that are way better and deserve the spotlight 

 

Doesnt Victoria Secret have that 'PINK' brand that's for teens? 

[JBJT2786]

Rih really killed this brand huh?

 

The reason Fenty is so successful is cuz its made to make women ( and recently men) feel SEXY no matter the size, race sexual orientation, etc...

 

VS taking away the SEXY while trying to be inclusive is negating the point FENTY established. Now it's just a typical underwear brand. They have every right be dragged 

[Scotland]

Awful. Bring back the skinny and sexy era, but it's never gonna happen. 

[Negev]

2 hours ago, BOOMBAYAH said:

None of those girls where healthy though, a lot of the models have come out and said they starved themselves and would overly exercise to maintain their bodies - especially in that NYT expose. One of the most famous angels (Romee) didn’t get her period and became infertile for years because of her eating patterns and finally started getting her period during lockdown when she started eating better and not working as much. Even Adriana who you named talked about how she would go through phases of only drinking liquids for weeks + working out everyday to get ready for the show.

So what? Victoria's Secret used to be super prestigious because of the sexed up image and the whole "angels" theme. It's what made the brand recognized and unique. 

 

Being a model is for the best of the best and it requires blood, sweat and tears to maintain the figure. Strict diet and exercise, it's hard ******* work that is definitely not for every person.

 

That is why high fashion and couture models are still size zero. This pandering is just for mass consumption brands, and Victoria's Secret simply fell off because they gave up on their brand and what made them stand out. 

[queenoftheclouds]

3 hours ago, sourtwink said:

i agree with the complaints, however, let’s be real… if they kept the sexy image they would be dragged even harder for sExUaLiZiNg WoMeN 

Nowadays you can't breathe without being hated.

[Ricanaire]

fenty got them SHOOK

[infrared]

it's a step in the right direction even if it's pandering. 

[Exquisite]

4 hours ago, Gwendolyn said:

Doesnt Victoria Secret have that 'PINK' brand that's for teens? 

Yeah but that doesn't stop them from buying the main collection lol

[Anye]

Where’s the fantasy?? 

[Before Today]

Poor VS people will always have things to complain about 

[hardbrit]

Tacky

[KaledKalil]

If there is a phrase that I absolutely hate a brand to use is: we see you. You don't see me, you see my wallet when I'm not buying your stuff anymore. 

 

You can make inclusive fashion fun and flirty, but I guess being boring won at the end. 

[SwiftLover]

Tone deaf asf 

 

They’ve been Rihplaced

[AxelFox]

Times have changed; a brand like VS would not succeed in the era of fat positivity and SJWs. 
 

I'd rather they just shut down with dignity and be remembered as a capsule of a specific period in time than... whatever they're trying to do now. 

[Domination]

Dove Soap should pay for their crimes against humanity. I hate how every brand that wants to do the pseudo-inclusivity has to make it so sterile and sexless… so… ugly.

 

This is why Savage is eating the market right now despite the designs being largely mediocre. Savage doesn’t need to sell you virtue and acceptance, they sell sex and that just so happens to include non-white, non-thin, non-cis people. It’s not rocket science.

[Siberian Tiger]

Why do they think people will buy their "not sexy" things when where are other brands that offer the same and are cheaper and better? 

[confide in me]

56 minutes ago, SwiftLover said:

Tone deaf asf 

 

They’ve been Rihplaced

 

[Apolonio ₃₄]

Corny  

[arceus]

On 7/2/2022 at 6:14 PM, ProudLBS said:

are they that clueless about their target audience?

 

Their underwear is very mistress-like and women buy it for the fantasy.

 

Women want their husbands to tell them "you're so sexy tonight, I wanna f*ck that p*$$y" not "I like you as you are" 

you should apply for their new brand manager 

[OrgVisual]

They should stick to their gun instead of pandering

 

This seems incredibly not genuine. Hate how brands trying to be woke but the industry still remains the same

[JonginBey]

On 7/2/2022 at 9:14 AM, ProudLBS said:

are they that clueless about their target audience?

 

Their underwear is very mistress-like and women buy it for the fantasy.

 

Women want their husbands to tell them "you're so sexy tonight, I wanna f*ck that p*$$y" not "I like you as you are" 

[gatito]

let vicky keep her tacky rebranding after flop