yonsé Posted May 4, 2022 Posted May 4, 2022 (edited) On 4/29/2022 at 9:43 PM, johnny_9ss said: Drivers License debuted at #1 while the debut songs from previous Disney girls like Selena Gomez barely made the hot 100 and you could argue that selena was way more popular when she first released music. how did olivia become successful right away? disney has been grooming her for a minute. she started out on a show on Disney Channel called "Bizaardvark" where she was singing and writing songs. once she transitioned to Disney+ for "HSMTMTS", she already had a few years of songwriting chops, so she penned several songs for the soundtrack, one of which becoming the viral hit of the series "All I Want". think of this moment as her "This Is Me" moment, circa camp rock era. 2009. but olivia is the new generation of disney girl; they're not tied down by the censorship that Disney Channel used to keep on the girls necks, so she has the freedom to do what she wants with her music. this obviously makes her success that much more bankable for disney. disney basically saw that miley/demi/selena (and ariana) blew up once they got from under the Disney thumb. Disney played with it with Miley and Party in The USA & Can't Be Tamed, but there was something forced and not authentic about it. letting olivia sign with a major label was a major deviation from their formula, and it worked. having her release a major label explicit album straight off the bat, and letting her be herself, and not the mold of what a bunch of Disney hacks think these girls "should" be saved a bunch of time. disney was able to skip the "kiddie" phase while also continuing to court her (she's still featured in HSM S3 even though shes a major star, released her Sour doc through them) and keep a working relationship with her, something Disney dropped the ball with on their past ex-acts. her songwriting and vocal abilities are also VERY universal, something demi (screechy), miley (yodely), and selena (whisper-talking) had not quite mastered. Edited May 4, 2022 by yonsé
Tm4074 Posted May 4, 2022 Posted May 4, 2022 It's the same formula that catapulted Ariana from Nickelodeon sitcom actress to pop star. Build up a loyal fanbase of teens via being on a popular kid's TV show + engagement with fans via social media, sign to a label not affiliated with kid tv show, fill a void in the market ( need for a young female pop star as the older pop stars target demographics start to age with them), debut album is familiar to their influences but their music / image is easily able to evolve with time to become more identifiable/unique. Their individual shows weren't crazy popular, they weren't the sole focus of their respective shows and neither were culturally pervasive like Miley/Demi/Selena who were branded as part of the Disney machine while Olivia/Ariana used it more as a launching pad not a vehicle for superstardom. The difference is Ariana's debut was released during the digital era and didn't have the advantages of accessibility that streaming offers, especially for young teens who may not have the $$ to purchase music. The Way debuted #10 on the Hot 100 with over 200,000 downloads sold the first week as some unknown Nickelodeon actress to the GP. I remember being here when driver's license was blowing up and users on here were confused where Olivia came from. But it's not surprising that a forum full of out of touch millennials don't know who the next big thing is among core gen-z audiences. It's no surprise Olivia skyrocketed to superstardom, all the boxes were checked and it was the perfect moment. It definitely didn't happen overnight either. Olivia has been working towards this since she was a kid as we can see.
BIAATCH Posted May 4, 2022 Posted May 4, 2022 Asides from the social media exposure, Driver license was the perfect song to debut with. People of all ages enjoyed that song and it helped to explode fast everywhere like the first time i listened to that bridge, i knew that song was about to be massive and the start of a huge career for Olivia.
lostcause Posted May 4, 2022 Posted May 4, 2022 On 4/30/2022 at 3:47 AM, Folklore89sm said: She’s talented and TikTok allowed her to spread like wildfire in early 2021, but Olivia’s well-documented love for Taylor was a key aspect to growing her fanbase. Swifties bought into the idea that one of their own had made it and rallied around her. For the first few months of her career, Olivia mentioned Taylor at virtually every opportunity to the point where it doesn’t seem completely out of the question to come to the conclusion that she “used” Swift. I don’t believe she intentionally set out to do so as she was known to be a life-long fan to those who followed her career before DL, but it all worked out well for her. Your argument sounds eerily similar to those who falsely claim Kanye made Taylor famous. No. Drivers license made Olivia famous, relationship drama, g4u, Paramore drama, and the biggest debut in over a decade made her famous. Nobody outside of the microcosm that is stan/swiftie Twitter relates the two. Taylor has nothing to do with olivia’s success or notoriety.
Ger Posted May 4, 2022 Posted May 4, 2022 The power of social media and TikTok. See when you're the voice of Gen Z and you put stuff that actually is very raw and relatable.
Pop Life Posted May 4, 2022 Posted May 4, 2022 (edited) • There was a Billie-shaped hole that needed to be filled. • Enter a pretty girl with a built-in fanbase • With music designed to cater to gen-z sensibilities • Factor in Tik Tok's uncanny ability to disseminate media at breakneck speed and there you go. Any one of those factors might be enough to get a career off the ground, but in Olivia's case the stars truly did align. Slap on a good team, a little classic payola and a PR relationship for good measure and she was inevitable. The players and the board might change, but it's always the same game tbh Edited May 4, 2022 by Pop Life
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