charts discussion HDD: Adele 833k (biggest debut of the year), Taylor 165k

[JasperX]

54 minutes ago, Paranoid Android said:

Bigger question is if it will stick in subsequent weeks? The album isn't streaming friendly and physicals are very front loaded lately. 
 

it does have Black Friday for its second week 

[Headlock]

3 hours ago, Virtual_Insanity said:

She has been talking about these re recordings for two years. The whole thing with Scooter was heavily publicised. Thats all promo sweetie. 

 

So even that counts as promo for you, but Adele according to you had no promo for 30 

[Cruel Summer]

22 minutes ago, georgechxng said:

This was back in July of 2020 when they reported Folklore sales.... Taylor sold 400k in pure sales on its first 3 days and finished the week with 615k....

 

I think Adele will def beat that mark (not sure if by a lot because Thanksgiving will make her lose one day of sales) but I think 675k-700k in pure sales is doable.

She'll definitely pass 615k IMO. It's probably not going to hold up quite as well day-to-day as 25 did, so that's why I'm thinking 650k, but higher is doable. Probably not too much more than 700k, but anything could happen. As you said, Targets closing for Thanksgiving is an important factor, as they're likely her biggest brick-and-mortar retailer, maybe her biggest period over Amazon, but thankfully she'll have moved most of her units by then already. It's important to note that the first few days almost always include all digital preorders, all Amazon preorders, and most preorders from other retailers, so the day-to-day drop ends up looking worse than it actually is.

[Trent W]

The only theory that would make sense is that a lot of people that bought 25 are just streaming her album these days.

 

I think that the streaming shift really just brought her down to earth and more on the level of the other titans like Taylor and Drake.

 

She’s still just as loved as she was in 2015, but the market has drastically changed.

 

[JBJT2786]

43 minutes ago, ebuc said:

I didn’t read atrl for years and I remember this forum for its quality and good users. Now it’s a mess full of haters like Twitter, Facebook or Instagram. What a shame.

Sis you been here for over a decade. NO, it was worse and even racist. It was never good in quality and users. Hell thats why STG existed

 

[MardinBeksloy]

Adele fans and fake adele fans have to resorted to using 'but the gimmicks, but the versions' to defend Adele's great underperformance  
Adele 4th studio album doing just 200K more than Taylor's 9 year-old album re-recording is very telling given Adele has been always used as 'the only one' that could end Taylor dominance with ease. 

[JBJT2786]

54 minutes ago, ren said:

Ed somewhere smiling

Sis, he did 1/8 of that with his new album ( if this is even the correct numbers), and she's destroying him in the UK.  I doubt he is.

[MardinBeksloy]

56 minutes ago, ren said:

Ed somewhere smiling

Didnt he debut with less than 200K in the US? And he's smaller than Adele elsewhere sans touring, so

[FAN]

1 hour ago, bad guy said:

It’s the streaming numbers that are the most shocking to me. Pure sales are massive and expected for Adele but her Spotify numbers are just not good. Which is weird because EOM’s numbers were good. I think it’ll exceed predictions though.

This is the main part that I’m confused with because didnt EOM have the biggest first day streams of all time? Then again, it’s first week is less than drivers license, good 4 u, Montero and stay’s most streamed weeks so I guess it was just the initial hype? 

[Gaia]

10 minutes ago, MardinBeksloy said:

Adele fans and fake adele fans have to resorted to using 'but the gimmicks, but the versions' to defend Adele's great underperformance  
Adele 4th studio album doing just 200K more than Taylor's 9 year-old album re-recording is very telling given Adele has been always used as 'the only one' that could end Taylor dominance with ease. 

Having the best selling album of the year in 3 days isn’t an underperformance  

[Gaia]

14 minutes ago, MardinBeksloy said:

Adele fans and fake adele fans have to resorted to using 'but the gimmicks, but the versions' to defend Adele's great underperformance  
Adele 4th studio album doing just 200K more than Taylor's 9 year-old album re-recording is very telling given Adele has been always used as 'the only one' that could end Taylor dominance with ease. 

And why are you guys acting like Taylor just released the album and it’s selling solely based on the music  homegirl has been EVERYWHERE talking about how SB STOLE her music and how this is taking her power back so everyone should buy TV as an FU to SB and the people who screwed her over  and releasing like 10 versions of the album

 

And now she resorted to reigniting rumors about a decade old relationship that last 3 months with an A-list actor.

 

Adele just needs to release her music  

Edited November 23, 2021 by Gaia

[JustHoran]

1 hour ago, rihsus said:

She took to long to release 

The streaming numbers damaged the final projects 

She took to long to release WITH a weak album. She needed to come with a better album if she was going to take so long off...

[RenHonjo]

16 minutes ago, Gaia said:

And why are you guys acting like Taylor just released the album and it’s selling solely based on the music  homegirl has been EVERYWHERE talking about how SB STOLE her music and how this is taking her power back so everyone should buy TV as an FU to SB and the people who screwed her over  and releasing like 10 versions of the album

 

And now she resorted to reigniting rumors about a decade old relationship that last 3 months with an A-list actor.

 

Adele just needs to release her music  

There's just one version of red TV, get your facts straight.

Edited November 23, 2021 by RenHonjo

[Gaia]

8 minutes ago, RenHonjo said:

There's just one version of red TV, get your facts straight.

There are literally 5 versions to pick from on her website  

 

Red Vinyl

Red Clean

Red Ex

Red digital Clean

Red digital ex

 

 

[DRjuss06]

1 hour ago, Trent W said:

The only theory that would make sense is that a lot of people that bought 25 are just streaming her album these days.

 

I think that the streaming shift really just brought her down to earth and more on the level of the other titans like Taylor and Drake.

 

She’s still just as loved as she was in 2015, but the market has drastically changed.

 

This makes sense. Some of yall forget that the market has shifted tremendously since 2015 but I will admit, the album is not really that great. I feel like I am forcing myself to like it. 

[Mr.Link]

2 hours ago, MingYouToo said:

Its what she deserves for putting Easy on Trash as lead instead of OMSmash

OMG does not have the power EOM has and let it not have the blame for this when it is literally the only song that could have sold this album.

 

If anything I’m surprised her label let her release this obscure record thinking it would sell billions on her name alone. They probably expected her to sell 5M+ before Christmas, release 1-2 singles with no budget, book a Grammy performance and let her hibernate again for 5+ years while they count their coins.

[Cruel Summer]

17 minutes ago, Gaia said:

There are literally 5 versions to pick from on her website  

 

Red Vinyl

Red Clean

Red Ex

Red digital Clean

Red digital ex

 

 

Does every possible format and minute detail of an album release now qualify as a "version" to tally up and try to shade an artist? Because this is like, basically the bare minimum for any album that contains a single instance of profanity by an artist whose appeal includes younger listeners. There's virtually no artist out there who won't release all of a CD, a digital download, and a vinyl pressing, not to mention various streaming services and potentially a few different file formats for those who care.

 

In terms of contents, there is one Red TV. There aren't even multiple album covers, and this is from an artist who had some kind of collectibility gimmick for the extra-rabid stans for like four straight studio albums.

[One Rude Boy]

Oh man it was really bad for ha

 

[Digitalism]

Why are trying to make this conspiracy theories about why did this underpormed?

It's all EOM's fault. One of the worst tracks on the album as the first single ruined everything. The people that bought the album were the core fans that were going buy it no matter what. But EOM failed to gain interest from the younger generations which are the ones who stream albums

[Pink Ranger]

People trying to paint this out to be a flop when it will still sell more than all their faves recent, last and next efforts  

[wwshooter]

2 hours ago, FAN said:

The way they spent the first half of the year fake stanning BTS to spite Olivia and now they’re doing the same with Adele to drag Taylor when in reality they’ve spent months in the Harleys in Hawaii thread celebrating 5k stream increases and are an actual Katy stan 

Is this real? I saw this user jumping everywhere, did not realize they are living such a wild double life. An ATRL Richard Kane Mansir, me think

[bluebirdsforever]

These are objectively great numbers in the grand scheme of things, but there’s no way around the fact they’re also less than both her label and the industry at large expected. Call their expectations overblown (which is probably a fair conclusion), but in those terms, this is an underperformance. 
 

The days of Adele being far and away the most successful recording artist on the planet are probably over, but that’s okay. Like I said, these are still amazing numbers. I’m more so curious what her next album’s debut will look like, and also how 30 will hold up in the weeks ahead.

[Romantica]

7 hours ago, JustHoran said:

Even for Adele, the album has to be good. It is not a good album if you're honest. It is very boring and nothing sounds like a hit. EOM is literally the best on the album and I too thought it was a weak lead single, but after hearing the album I know it's the best one on the album.

You are right. It has no replay value. I keep going back to one or two songs, but that's it. It's too personal and sad to listen to imo. Should honestly have been a book or something.

[Taylor fanboy]

2 hours ago, UnusualBoy said:

Girl, you’re seeing this mess of a thread and bring more fuel into it? Just shut up!

[Entity]

I think her streams would've been much larger had she released 30 a week after Easy On Me. I think 5 weeks was too long to drag out the album rollout, especially considering EOM isn't bombastic and isn't immediately great on the first listen. EOM is definitely a hit (it's been #1 for 4 out of those 5 weeks after all) but I don't think it was all that interesting of a song to carry all the initial hype for her comeback to 30's release.

 

But regardless, we knew she's a lot stronger with physical sales than streaming.

Edited November 23, 2021 by Entity