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Rihanna gives N.E.R.D their 1st Hot 100 entry


istan4badgalriri

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Humanitarian of the Year strikes again :clap3: 

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9 minutes ago, Dreajae said:

It'll drop out next week:ahh:. Good luck N.E.R.D

It won't

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Well, it's their first single with a big label push in the US. (iTunes promo, Spotify playlists, Urban radio deal)

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44 minutes ago, istan4badgalriri said:

 

They've never had a single Hot 100 entry before Lemon: http://www.billboard.com/music/nerd :cm: 

"Spaz" (2008) came close, peaking at #6 on the Bubbling Under Hot 100 chart.

 

I thought it went #1 after reading 1st Hot 100 :jonny3: 

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4 minutes ago, SebaMonster said:

Well, it's their first single with a big label push in the US. (iTunes promo, Spotify playlists, Urban radio deal)

Didn't have a radio deal, wasn't on Today's Top Hits, didn't have a banner on iTunes

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Just now, istan4badgalriri said:

Didn't have a radio deal, wasn't on Today's Top Hits, didn't have a banner on iTunes

It most likely had an Urban radio deal. It currently has 5.2M AI which is a lot for a song with only 680 spins, that means the big radio stations were playing it. It was on a lot of Spotify playlists, especially the big Hip-Hop playlists. It was one of the highest songs on Hot Tracks on iTunes.

 

For someone like Rihanna that might not seem like a lot of promo, but compared to NERD's previous singles it's huge.

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