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ATRL decides: is Tiktok's forced virality just a form of promotion or fraudulence?


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Posted (edited)

inspired by the tiktok below (couldn't embed it) do you think Tiktok's forced virality is just another form of promotion or pure fraudulence?

https://vt.tiktok.com/ZS6jYtpfM/

 

i think it's a mix of both tbh

Edited by hallucinate

Posted

also i was going to add a poll but got lazy

:clack:

Posted

katy shouldve used it for womans world

  • Haha 1
Posted

It depends. Just look at Apple. You'd think the song was a smash hit with 1B streaming numbers for how much ot was pushed there. 

On the other hand, so many huge singles from the past years came from tiktok trends. 

 

So it depends a lot. 

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Posted
6 minutes ago, Cesar said:

katy shouldve used it for womans world

nothing could've made made that song a hit lbr

she should've used it for another song from the album tho

:clack:

Posted (edited)

What exactly would be the fraudulence? Advertisement is paid for in most spaces.

 

edit: And at the end of the day, songs don't always benefit from it. And if they do, it would still require people to actively stream or buy the music being pushed which is free will. Pushing on TikTok doesn't guarantee a hit will form on the charts.

Edited by Rico Shameless v2
  • Like 1
Posted

It's no less fraudulent than radio deals

  • Like 1
Posted

Forced trends hardly translate to anything after a few days so…

 

 

Posted
6 minutes ago, Rico Shameless v2 said:

What exactly would be the fraudulence? Advertisement is paid for in most spaces.

 

edit: And at the end of the day, songs don't always benefit from it. And if they do, it would still require people to actively stream or buy the music being pushed which is free will. Pushing on TikTok doesn't guarantee a hit will form on the charts.

i mean only influencers get paid for it so in most cases the average user isn't aware that the song is being "forced" to become a tiktok trend :foxaylove2:

that's why some people think it's "fraudulent"

Posted

Radio deals, playlists and paying tiktok influencers are fraudulent practices 

 

 

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Posted (edited)

I don't understand stupid people thinking PROMOTION is some sort of dirty game. It's literally advertising. Happens with everything and for centuries now. 

 

Are you guys 12? 

 

Edit: that TikTok reminded me of this, lol

 

 

Edited by Blade Runner
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Posted

It's just another form of promotion, no different than Godga pushing Nurtec on the Liddos. 

Posted
1 hour ago, Badgalbriel said:

It depends. Just look at Apple. You'd think the song was a smash hit with 1B streaming numbers for how much ot was pushed there. 

On the other hand, so many huge singles from the past years came from tiktok trends. 

 

So it depends a lot. 

give it up delish

 

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OT: It's on the same level as radio deals etc.

Posted

It's just a new type of promotion

But it's funny how many teams are Still late to the show and don't do these kinds of stuff (or dont even pay for playlists)

 

I guess it feels fraudulent because there isn't really an indication and it just feels "behind the back" when found out like the clip

 

 

imo Fraudulent is when TikTok changes their formula so a certain video appears on your feed

like they admitted to testing/doing

Posted

There is no such thing as "forced virality". It's either viral or not. A song can be forced down people's throats but if the public doesn't like it then they won't support it.

 

Like it was already said, this isn't different than radio deals or playlisting placements, it's just a different kind of payola but the results will depend on the public's reaction.

  • Like 2
Posted
3 hours ago, Badgalbriel said:

It depends. Just look at Apple. You'd think the song was a smash hit with 1B streaming numbers for how much ot was pushed there. 

On the other hand, so many huge singles from the past years came from tiktok trends. 

 

So it depends a lot. 

The way I genuinely thought you were talking about Apple Music :deadbanana2:

Posted

It's definitely forced to an extent, of course it is. This is an app thriving under capitalism. It's all about making an app that allows for opportunity to make money. I'm at least grateful TikTok gives power to normal people to cash in on marketing and helping promote songs and products. It allows everyone to benefit from the **** show we call consumerism rather than just the CEOs and head of companies benefitting.

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