Taylor Swift's Target book launch was no big draw for Black Friday shoppers in Philly

[Popboi.]

3 minutes ago, Jude said:

Trolling aside, how are the sales so far compared to Britney's?

No one knows exact sales, but it's hard to compare when Britney's was available to all retailers, with pre-order and digitally. Taylor's were just in store for today, only sold by Target in US.

Edited yesterday at 01:56 AM by Popboi.

[Ricardo1993]

I'm sure that fanbase will find a way to blame Beyonce 

[Wicked]

1 hour ago, kimberly said:

the tour book looks pointless to me. it's truly, purely a cash grab. I'm not surprised even the most rabid swifties are seeing through this.

 

what a waste of paper & ink.

Why? It's a good collectors item for people invested in her as an artist.

 

More artists should be releasing things like that, lyric books, etc,. 

[fridayteenage]

USA physicals, for woman in me

First week 418k

Year end 908k

 

The number one of the year was just under 1300k.

Edited yesterday at 02:31 AM by fridayteenage

[JO1s]

That just means you don't have a deranged swiftie bulk buyer in your area. Feel lucky.

[Polgg48]

outside of music related she always struggle for unknown reason, the khia of book asylum 

[The Music Industry]

Oh y'all are fools if you think this tour book is flopping 

[Peroxide]

1 hour ago, Burn said:

The book also seems to be very poor quality, with misspellings of her own songs. They clearly rushed this product.

 

 

Misspellings are unfortunate but are (fairly) common with big artwork jobs… especially with the first pressing or two.

[on the line]

1 hour ago, Burn said:

The book also seems to be very poor quality, with misspellings of her own songs. They clearly rushed this product.

 

 

Omg, Taylor teaching the Hive how to spell and ŕead! Love her! ❤️ 

[RobynYoBank]

TTPD vinyl is sold out everywhere and there were only a few scraps of the tour book left here.

[The Music Industry]

2 minutes ago, RobynYoBank said:

TTPD vinyl is sold out everywhere and there were only a few scraps of the tour book left here.

Both the vinyl and tour book were sold out by Friday mid-morning at my nearest location too.

OTHs getting their panties wet over a tour book not selling out within a few hours in one store in Philadelphia is peak desperation 

[GraceRandolph]

10 minutes ago, Peroxide said:

Misspellings are unfortunate but are (fairly) common with big artwork jobs… especially with the first pressing or two.

Not that many errors  

[latingrl2005]

I'm in SW Florida 3 Targets vinyls sold out immediately. They had people lined up since 3am. All 3 has some books and cds left. But most were 3/4 empty.

[Peroxide]

1 hour ago, GraceRandolph said:

Not that many errors  

Girl as someone who works in design/print you would be SURPRISED.

[Blade Runner]

And that probably was more profitable than Beyoncé's last 6 albums combined. 

[Into The Void]

11 minutes ago, Blade Runner said:

And that probably was more profitable than Beyoncé's last 6 albums combined. 

I hope ur joking 

[Into The Void]

4 hours ago, americanlife said:

This article is straight up false information. I was one of the swifties in line to get the book and CD. I didn't want the vinyl. There was well over 100 people in line and nearly everyone in the store at 6 am went there solely for the Taylor Swift stuff. Otherwise, there was barely anyone in the store that was not there for Taylor. The swifties got their items and left.
So clearly this tactic from target worked.  Target wanted people in the store at 6 am. It worked. Many stores got hundreds of the book and many stores sold out of the vinyl very quickly, and now the vinyl is sold out online. So yes, this launch was a big draw.

Shame people spend their hard earned money on a billionaire. 

[tost1]

Buying a book of Taylor's photos? Why would anyone do that?

[BraveNewSeth]

4 hours ago, Popboi. said:

 

 

 

This is what "no big draw" looks like

Not 3 clearance stickers

[MattieB]

Even though her stans don't (can't) read I'd assume they'd snag it up just for the sake of it

[Rep2000]

1 hour ago, Into The Void said:

Shame people spend their hard earned money on a billionaire. 

Saying this in the peak of Amazon's sale season is so out of touch with reality. 

[ImpressMeMuch]

I was shocked to see it fully stocked at a city location end of day on Black Friday here too

[ImpressMeMuch]

37 minutes ago, Rep2000 said:

Saying this in the peak of Amazon's sale season is so out of touch with reality. 

Both are true???

[ImpressMeMuch]

5 hours ago, Jude said:

Trolling aside, how are the sales so far compared to Britney's?

Are you comparing a memoir with a tour book??

[1989]

6 hours ago, Cruel Summer said:

Oh dear, oh no, I guess that she will simply have to focus on the product that people conventionally want from her, the music

 

Yeah, They did produce a lot, and to be honest, I think they probably produced too much, since it's hard to guesstimate her demand when it comes to a product that she hasn't been associated with before. It's probably going to be easy to find for anyone who wants one for a while, though we should acknowledge that most people who actually want a copy will have picked one up within a few weeks, so some copies may never sell. 

 

The vinyl, unfortunately for some people (me), is essentially completely out of stock nationally, and made it to that point before the end of the first day - suggesting they might have (severely) underestimated demand for that product, which is a little ironic when they did the opposite for the book 

This was pretty much my experience. When I went to my local Target Friday morning, I actually saw multiple people buying The Anthology vinyl, but tbh I didn't have to work to snatch up a tour book.  It's such a niche product for Swifties, and if we're being honest, won't hold much interest for those that didn't attend Eras. And that's completely fine, because how many tour books have had enough demand to even be available at Target to begin with?  On my way back into town that afternoon, I stopped back at Target for coffee and of course took a peak, and the vinyls were gone.  She was never going to sell as many tour books, but it's clear people are still interested in her actual product, which is the music.