Name artists that were on the verge of becoming the next big thing but failed

[Space Cowboy]

For example: Duffy, Tinashe, Rina Sawayama

 

Can you think of someone else?

[tost1]

DEV 

[SharGaga]

The Sweet But Psycho songstress

[Arthoe]

Azealia Banks

[Oktober Knight]

Paula Abdul. She was beating Whitney, Janet, and Madonna in sales and then quickly fell flat. 

[Sailor Moon]

Carly Rae Jepsen? i have no idea how she didn't get more big hits after CMM

[Illuminati]

Azealia and Rina I guess, cause they're both very talented

[B-Luke]

Kim Petras

Becky G

Natalie La Rose

[AmericanIdol]

Lady Gaga. During her first era it looked like she was going to become the next Madonna but ended up as Cindy Lauper.

[atemyheartinc]

Normani. 

[RoseBud]

 

the ABCDFu girl  One and done

[Technicolor]

Austin Mahone. He even won the VMA for Best New Artist beating The Weeknd and Twenty One Pilots

[Magic_boXX]

 

[Beyonnaise]

Pia Mia, Interscope blew millions trying to make her the next Rihanna. It felt like she had a bit of momentum in 2015, she was friends with it girl Kylie, etc. Then she released her best bop that sounded perfectly tailored to the tropical house trend at the time, but it bombed and she was never heard of again

 

 

[B-Luke]

2 minutes ago, AmericanIdol said:

Lady Gaga. During her first era it looked like she was going to become the next Madonna but ended up as Cindy Lauper.

[Illuminati]

1 minute ago, Sailor Moon said:

Carly Rae Jepsen? i have no idea how she didn't get more big hits after CMM

I feel like Carly has the fanbase, the consistent albums and a sustainable acclaimed career.

 

She's in a good position even without the hits, wouldn't call her a failure personally.

[Pheromosa]

Chapell Roan. During her first era it looked like she was going to become the next Madonna but ended up as Cindy Lauper.

[Robburro]

had the biggest female album on spotify now she's opening for miss Tasty McTasty

 

[holyground13]

6 minutes ago, Illuminati said:

I feel like Carly has the fanbase, the consistent albums and a sustainable acclaimed career.

 

She's in a good position even without the hits, wouldn't call her a failure personally.

That's true - the Emotion era is a really interesting case study because she had a good lead single (even if it seemed like a Call Me Maybe too) and it was hugely acclaimed but still flopped commercially. It even almost singlehandedly birthed poptimism. On her Instagram a few days ago Carly said that she was a "cool auntie" to her nieces by attending a Sabrina Carpenter concert with them which I found kinda ironic since without Emotion, artists like Sabrina may not be taken as seriously / quite as acclaimed. Carly is kinda the ultimate cool pop star.

[bielneira]

Ava Max, Tinashe, and Normani

[Dula Peep]

Shaboozey

[cOe]

Cher Lloyd

[LittleCupid]

JoJo is like the face of this.

[Breathe On Moi]

Tyla 

 

Nicole Scherzinger

 

Camila Cabello 

[Trash]

3 minutes ago, cOe said:

Cher Lloyd

they ended her

 

 

Edited November 27 by Trash