Netflix seeking "major, multigenerational, global artist" for big '25 concert special

[vuelve88]

Shakira Live From Her Living Room

 

[fridayteenage]

On 11/25/2024 at 8:51 AM, Cbreezy said:

I am not saying she doesn't have POC fans. Of course she does. But culturally and en masse "Taylor Swift" factually isn't a thing in POC circles. We (as a culture) are not talking about her on BET, The Breakfast Club, Black Twitter, Black Tik Tok, or in Urban spaces in any way.

 

The masses (Swifies included) will be tuning in to Bey's Halftime on Christmas, but it wouldn't be the same the other way around. 

your idea of POC seems to include only one color...

 

I will not be tuning in because I don't have Netflix. 

[blackoutbritney]

Gracie Abrahms

[blackoutbritney]

Could in reality see this working for someone like Billy Joel

[Kern]

Why am I constantly reading this title as "Nicki seeking "major, multigenerational, global artist" for big '25 concert special" ? 

[Cbreezy]

3 hours ago, fridayteenage said:

your idea of POC seems to include only one color...

 

I will not be tuning in because I don't have Netflix. 

This is a way more layered topic than I think there's space to unpack here. And I legit feel that some Swifties are dedicated to only seeing it their way, so won't harp on too much more. 

 

TBH, I probably was using the term POC as a more "politically correct" way of simply saying "Black culture".

 

And while I'd never intimate that it's "better" than any other culture, the reality of the matter is that we as a "Black culture" specifically are a huge part of dictating the cultural cool and the cultural zeitgeist. Many other races/cultures wouldn't argue with that fact either. There are literal data-driven reports to support this.

 

The numbers across everything from music sales to streaming to TV consumption to festivals...hell even lingo etc make that abundantly clear. It's a very sought-after/important audience. Netflix would tell you that themselves.

 

So, when laid out this way, I hope it becomes clearer to see how there is a lot of nuance as to why I (and clearly others here) don't peg Taylor as the idealist pick for a "multigenerational, multicultural" appealing act for a gig like this. 

 

I will reiterate this: she is a huge act in the lane she's in and to the All-American audience she courts (and the global audience embracing of that). But her popularity is over-indexed in that "world". She is NOT A THING to large sums of a "culture" that is key in carving out the "cool" that marketers are clamoring to buy into. 

 

Taylor's numbers are undeniably impressive and I love how much she leans into her Pop star'ness, feeds her fans, and makes history along the way. In the most genuine way possible, I love that for her and her stans. But, as someone with marketing experience and data insights, there really and sincerely is more to the picture than album sales and idol worship she atracts.

 

And let me be clear, I'm not saying it has to be a Black act specifically either. Which is the reason I mentioned the likes of Bruno Mars, Gaga, and Ariana as options with my chest. Some Swifties scoffed because - once again - the debate was being framed as a "but who is selling more" fest. The reality with those acts is that they have multi-cultural appeal for a myriad of reasons. Be it their music, their literal voice/artistic presentation, or savvy collaborative efforts in the past (e.g. I can tell you for free that Gaga picked up a lot of POC support in her early days with the Bey collabs).

 

I'll say it once more: if Netfix wants numbers and no nuance (e.g. guaranteed viewership from a dedicated base and aren't caring of social media "cool" or online chatter about how "electrifying" the performance was) then Taylor is the obvious choice.

 

If there are more check-points, then I'm sorry but she doesn't meet the mark. 

 

And many of y'all won't like it: but it's the same reason that Billboard list went the way it did.

 

So, again, it's a much more layered debate than "sales". If unable to get beyond that, it's futile going back and forth.

[TheArgonaut]

The essays in here 

 

OT: Normani is coming 

[Wicked]

There's a lot of people this applies to lol.

 

Y'all are being narrow-minded with the picks too. 

[OnMyCoolJ]

Perfect for a Destiny's Child special. 
 

its been 20 years since they disbanded. 

[Vixen Eyes]

If its not Madonna I'm quitting oxygen. 

[toast]

And if I say Hatsune Miku wouldn't be the worst choice...