Why did the UK abandon Madonna all of the sudden in only 3 years?

[constantinople]

During the 2000s, Madonna was still hugely sucessful in the UK, as she's always been: Five #1 singles (American Pie, Music, Hung Up, Sorry and 4 Minutes), and fifteen top 10 hits in 9 years (2000-2009). Three years later, she returned with "Give Me All Your Luvin'", but it peaked #37 in the UK, despite of being a radio-friendly song and she was selling out concerts there with her MDNA World Tour.

 

Why did the UK abandoned her in only three years???

[LG7]

because she started throwing rubbish and **** all over her own legacy

[Damien M]

Ageism. (Lack of) BBC Radio 1 playlisting. Decline in quality of singles. etc.

[Prodigal Self]

She dropped that fake sad accent

[Donquizote]

Because MDNE is her worst album and it's downhill from there

[constantinople]

2 minutes ago, Donquizote said:

Because MDNE is her worst album and it's downhill from there

the singles are bops tho

[Mr. Blue_Shirt]

British people went into a new decade and decided not to take Madonna with them

 

[Scandalous]

34 minutes ago, constantinople said:

she returned with "Give Me All Your Luvin'"

you answered your own question

[Stankonia]

26 minutes ago, constantinople said:

the singles are bops tho

Are they tho

[itshyolee]

16 minutes ago, Scandalous said:

you answered your own question

Ntm on the most underrated and under-appreciated bop of 2012! 

[bestfiction]

The MDNE era promotion was solely revolving around the Superbowl, which was obviously not interesting for the UK audiences. And then when Madonna went out of her way to promote herself during the Rebel Heart era, BBC Radio 1 has already stopped playing her 

[Scandalous]

12 minutes ago, itshyolee said:

Ntm on the most underrated and under-appreciated bop of 2012! 

it's a bop to us girls who get it but the GP would never appreciate something like that even with a Oinka verse

[TeeJay]

58 minutes ago, constantinople said:

the singles are bops tho

The singles are literally the worst songs on the album.

[Popboi.]

It's not that simple. In UK before the mid 2010s you needed preorders to chart high (even if the song would go top 10 and sink ship the week after), she did not have that for Give Me All Your Luvin (it would've extremely likely gone top 10 had it been released like any of her other previous singles), or any other single from MDNA for that matter. Living for Love had a couple weeks, which is why it charted higher, but by 2015 streaming started to matter a lot - and we all know how streaming is NOT veteran artists friendly.

 

Very few singles did good without preorders back then, for instance 4 Minutes only went #7 and rose to #1 once the preordered CDs came out.

[ICLDXU4HS]

Have you heard the song?

[Sugar-Rush]

Because she released GMAYL as the lead single instead of Love Spent

[Shimenawa]

I think the decline in music quality was the main reason. MDN/A marked the turn into a legacy artist

[LikeATattoo]

2 hours ago, Donquizote said:

Because MDNE is her worst album and it's downhill from there

As a non-fan who is trying to understand Madonna a bit more and wading through her catalogue, I have to ask:

 

Is MDNA really her worst ever studio album? Where do Hard Candy, Rebel Heart, and Madame X fall in that ranking?

Edited Sunday at 07:53 AM by LikeATattoo

[KarmaCat]

Give Me All Your Luvin was career suicide.

 

I remember back then, she had ALL the hype in the world. She's the queen of pop returning to music after all.

 

then she released that song which sounded outdated and just boring, and it's all downhill from there.

[supaspaz]

2 hours ago, Scandalous said:

you answered your own question

"Give Me All Your Luvin" is fabulous! The surf rock guitar goes so hard. It deserved a lot better.

[The7thStranger]

Didn't the BBC openly admit that they delisted her music because of her age?

[LikeaRebel]

GMAYL was a horrible choice for a lead single and pretty much ended her career as a hit maker. 

[LOTF]

1 hour ago, LikeATattoo said:

As a non-fan who is trying to understand Madonna a bit more and wading through her catalogue, I have to ask:

 

Is MDNA really her worst ever studio album? Where do Hard Candy, Rebel Heart, and Madame X fall in that ranking?

Meh this idea that everything from Hard Candy onwards is her worst comes from people who were only stanning numbers.

But really it's all depending on your personal taste. I do believe MDNA is her weakest though 

[Sugar-Rush]

1 hour ago, LikeATattoo said:

As a non-fan who is trying to understand Madonna a bit more and wading through her catalogue, I have to ask:

 

Is MDNA really her worst ever studio album? Where do Hard Candy, Rebel Heart, and Madame X fall in that ranking?

I personally don't care for Rebel Heart or Madame X much aside from a few songs, but at least those albums had some originality and creativity to them. And Hard Candy had 4 Minutes, Give It 2 Me and a few other bops. However imho MDNA is mostly generic, predictable and uninteresting.

 

Also the deluxe version of MDNA had B-Day Song, which is her worst song ever

Edited Sunday at 09:00 AM by Sugar-Rush

[Gelato]

From MDNA onwards she hasn't released singles that would've plausibly been hits in the UK. Girl Gone Wild and Living for Love were maybe a little closer to the mark but they were still off target.

 

Obviously there's the radio age bias too, especially against female artists, but I think the type of songs released has been the main factor.

 

Still, she did well to get hits right into her early 50s. It's not impossible she'll get a UK hit again and not having one in the last decade and a bit definitely hasn't dulled her legacy. But it's probably best she keeps focusing on artistry rather than chasing radio.