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Why "Not Myself Tonight" was considered a bomb?


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Posted

The song debut at #23 on the BBHOT100  When it was really hard to get a song there 


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stream this ahead of its time classic

 

:suburban:

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Posted

Out after 8 weeks, stalled outside top ten at pop radio despite a first week radio deal, less than 500,000 downloads sold in total after selling 80,000 in its first week, moderate peaks internationally, and all that after being her first single in 4 years. The early 2010s were a great period for female-fronted pop unlike the early 2000s or the mid-2010s, so it also seemed like a bomb relative to all other songs by women smashing concurrently.

 

Basically, high expectations and tough competition. On its own terms, it did okay.

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Posted

Because it didn't have today's hot hits cover

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Posted

well it wasn't a hit

 

even compared to keeps gettin better which peaked at #7 (which didn't have good longevity) NMT went downhill after the debut

Posted

This song actually made me a fan of her. I remember being a massive Lady Gaga fan when this released and everyone kept attacking her. They wanted me to join in but I liked the song so I didn't. I then went through her entire discography. I do believe Prima Donna with a rapper would've been a better lead single. Bionic is her last decent album and deserved more singles

Posted

 

I wasn't on ATRL or perched on pop culture, but I knew because of the FloptinaLegend account on Tumblr hjkl

Posted

It was her first lead to miss the top 10 in major markets, and it dropped like a rock in a few weeks

Posted

Bionic as a whole deserved far more success...

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Posted

I think it is considered a bomb because it bombed :xtinass:

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Posted

Compared to her other previous singles and how everyone was doing back then, yeah it didn't do good. Now it would be seen as a moderate success. 

Posted
2 hours ago, BrokenMachine said:

It was her first lead to miss the top 10 in major markets, and it dropped like a rock in a few weeks

Dirrty missed the top10 as well

Posted

Back then she can peak high cause of radio deal. Nowadays, no streams so no peaks. Plus, her popularity was so low that even her on sale tour got cancelled because of terrible sales. She never comes back from it.

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Posted (edited)
12 minutes ago, Baddie From The Bloc said:

Dirrty missed the top10 as well

That's what I meant with the 'major markets' part. It might have missed the top 10 in the US, but it still reached top 10 all over Europe, Canada and Australia. For NMT they jumped ship too

Edited by BrokenMachine
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Posted

#23 wasn't "really hard" to get a major pop girl at the time. Most girls were debuting with at least ~200k downloads for a big lead comeback or 'worse' 150k+. Britney for example was debuting with north of 200k with every release, with radio support bagging #1s/T5s left and right during that period.

 

NMT was a bomb with sub-100k and radio didn't care for it.

Posted (edited)

It was to be honest but at the same time the Gaga comparisons, the album flopping and getting panned and the other girls getting hits left and right made it even worse than it already was. 

Edited by Julia Fox
Posted

It started good but it went downhill after 2-3 weeks.

 

The song was premiered on 3/30 but it wasn't released until 04/13 on itunes. No radio deal and no promo until 05/07 killed it's chances of succes.

Posted

Ask Perez Hilton and Lady Gaga.

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