Kiss It Better Posted November 4 Posted November 4 both, it's just a win-win situation for her, she could never lose i fear... 1
skwonderfactory Posted November 4 Posted November 4 Both. She obviously wants to owe the rights to her own songs that she wrote and created because Taylor's artistic integrity is very important to her. She has always been very passionate about her own work and there was absolutely zero chance she was going to allow someone else to own her first six albums. On the business side, she has used it as an opportunity to gain massive hype and pre-orders, sales, and attention with mini eras for each. Just think about all of the older Swifties who get to re-live her albums all over again by experiencing them with brand new recorded vocals and production, cover art/photoshoots and visuals, plus the From The Vault/previously unreleased material itself. Also, there is now officially a whole new generation of Swifties thanks to Taylor and her team because they don't feel like they have to catch up by being pressured to listen to an entire back catalogue that's now 18 years old. However, I do believe Taylor Swift herself never suspected how big of an event the Taylor's Versions would become. Just look at how little was done for Fearless (Taylor's Version) compared to the other three re-recordings (thus far). I definitely don't believe she had anything close to The Eras Tour conceptualized in her mind during the first half of 2021. All in all, despite what you may think, you can not deny it is a brilliant strategy that has cemented her status as a legend who will go down as one of the all-time greats, and trust me, she was already pretty damn close before. 5
Klein Posted November 4 Posted November 4 Definitely both. She genuinely wanted to be the owner of her music because she's proud of and deeply attached to it, and made an effort to make it as successful an endeavor as possible. And even outside of being an opportunity to gain even more commercial success, I think she also made a point to make the most out of the re-recordings to make sure people would think twice before going against her in the future. She's made it clear that it's not something she's happy to have to do, but as she said "people underestimate the lengths I will go to to prove a point". The re-recording project is a little bit of everything: it's about owning her past work first and foremost, but it also became a business opportunity, a retaliation, and a prevention against future vultures. 3
Blackout2006 Posted November 4 Posted November 4 9 hours ago, By the Water said: If this such an easy cash grab, what's stopping other artists from doing it? There isn't an emotional background to help trigger fan loyalty in supporting their rereleases.
Illuminati Posted November 4 Posted November 4 5 hours ago, discosean said: She literally could have done them all in one go and released them all at once with minimal fanfare and not put any actual effort but didn't do that. Then no one would have used them and it would have been all for nothing. The goal was to make the old versions somewhat obsolete.
Taylor fanboy Posted November 4 Posted November 4 Obviously both but commercial success was never guaranteed though.
Mr. Duff Posted November 4 Posted November 4 I mean it was a genuine move, and then when the interest has spiked, if you're looking at it in a business perspective, of course it's great to strike while the iron is hot. I would do the same thing. So I'd say it is a genuine one from Taylor, the business side is just the aftertaste once she saw the results from Fearless TV. And it's the perfect move. I mean without Red TV, All Too Well renaissance and the short film, Midnights may not have done as well as it did. From Folklore onwards, Taylor did everything right. She re-peaked, and also got what her heart wants. She's still an artist and an artist would definitely fight for their own work.
State of Grace. Posted November 4 Posted November 4 Obviously both, but I don't think she and her team expected them to be this successful. Fearless TV's rollout was **** in comparison to the others, but when they saw the amazing reception, they had to capitalize on it and started treating them like full on new releases. That's how Red TV became a major event to the point where it was competing with Adele's comeback.
alestevens Posted November 4 Posted November 4 I mean, the point of the re-recordings was for them to render the original versions obsolete. If she dropped them without making them an event, people might just as well continue using the originals. The public at large is well aware of these re-rerecordings whenever they are coming and most importantly WHY they are coming because she's been making sure of it for the last 3 years.
Popboi. Posted November 4 Posted November 4 11 hours ago, discosean said: She literally could have done them all in one go and released them all at once with minimal fanfare and not put any actual effort but didn't do that. She signed a $100m+ record deal with Republic for this, you think that even if she wanted to, this would be the way to release them? "not put any actual effort" it's Taylor, she'll sabotage the original versions to the absolute most she can so Scooter's investment is a loss.
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