base talk Did GaGa's rebrand to be taken seriously attributed to her career resurgence?

[drivers license]

Gaga's rebrand has been one of the most interesting to watch for the past decade. And in my opinion, she won.

Since the GP is fickle, the reception to her latter pop releases did not match the success she saw earlier in her career (quality matching it is topic for another day), but she wasn't gonna let that end her career. All of that changed when she switched gears and dabbled in a little bit of (later focused on) acting. Yet the success didn't end there... she's able to capitalize off this. Award season exposure + successful soundtrack definitely brought back interest to her. You can thank the respect she has gained over the years. Not that she never had it, but you can't just lie to my face and not say to me the public has changed their reception of her.

In my opinion it's highly commendable how she went from the popstar who everyone saw wore crazy dresses singing with a disco stick to the career trajectory she has built now. Don't get me wrong, PopGa was FUN. but it proves that you don't need to be doing the same shtick from your peak to have a comeback.

maybe i'm just saying that, those who got bored that Gaga have changed or like that thread saying she "lost her edge", maybe it is for the better...

 

[charot]

It's giving Haus Labs

 

 

 

[Gelato]

yes, reinvention is key and she absolutely pulled it off. i'll always be here for her music but i understand she will need/want to focus on other areas

[Pavement Princess]

Ga has always been talented, serious auteur. It was the public that rebranded as intelligent in order to understand her genius. 

[LCTV]

Its like Im happy FOR her always and want her to win but at the same time I fit the mold of people who miss her as this crazy costume electro pop gurl with an underground personality. I do have gurls like Charli , LISA , Chappell who can give me that missing stamp though. In a nice way I AM getting sick of this white washed country trend so this era doesnt have me yet unless she has a trick up her sleeve.

[Mix]

2 minutes ago, LCTV said:

Its like Im happy FOR her always and want her to win but at the same time I fit the mold of people who miss her as this crazy costume electro pop gurl with an underground personality. I do have gurls like Charli , LISA , Chappell who can give me that missing stamp though. In a nice way I AM getting sick of this white washed country trend so this era doesnt have me yet unless she has a trick up her sleeve.

Have you heard those LG7 snippets in Paris?

[MerveAksak]

Well Gaga proved that she is more than just a pop star, not many artists can do that right now. The reinvention in the eyes of GP of being an "attention seeker" to being called A National Treasure is just amazing to see. It hindered her pop music for a while yes, but she still has a huge success in music, acting and even though I really hate it being an avon lady. And now she and Bruno has a huge hit in their hands, an upcoming highly anticipated movie, and probably after that LG7. All of these thanks to her reinvention unlike some of her peers.

[cartierdelrey]

Yes, arguably her rebrand made her more palatable for both general consumers and "corporate machines". 
 

Her first couple years in the limelight (2008 - 2012) was marked by provocative gestures. Admittedly, these times were the height of her "polarizing phase". The general public didn't quite understand it, yet they still tuned in. Unfortunately, she had overextended her stay in this phase which led to the commercial rejection of ARTPOP.

 

If she had not toned down the overly flamboyant, camp, avant garde image she was pushing out, she would not have been able to experience the current repeak that she is experiencing. It would simply be trying to entertain an audience with the same magic tricks, when their taste has exponentially evolved.

 

Instead of the costumes, theatrics, and performative gimmicks, the attention is *finally* drawn to her talent. It's afforded her multiple opportunities outside of music and overall, longevity as an entertainer. 
 

 

[ChooseyLover]

I wonder what her music would sound like today if the GP had embraced the freak aka ARTPOP era. I can't speak for anyone but myself but I enjoy Gaga when she does the most. It's just more exciting and leaves the door open for more adventurous and risky sounds.

 

These are all sides of her that feel true to who she is though, it's just that we all got our favourite.

Edited August 24 by ChooseyLover

[Trent W]

Yes, but it's also the music

 

ASIB was really a great album and also Shallow & ARTW are classics.

 

DWAS it's probably a future classic if it keeps going the way its going

 

I think Gaga has just been releasing the type of tracks the GP likes and with a mix of a very inoffensive image

 

Chromatica was also a great album, but you can tell that when she gets a little "freaky" again or her music music becomes "too gay" niche, she stops smashing as hard.

[єѕℓαм]

Yes absolutely 

i've been a stan since 2009 so i've seen it all from her iconic debut to the rise & the hate train during ARTPOP era then her rebranding and rise again 

for any other artist it'd be almost impossible but thankfully Gaga is very talented & versatile and i have to say i feel so proud of her cos i know what she'd been through and all the hard work she's done to be where she is now 

[Mupps]

Yes 100%, along with more gp friendly music 

 

41 minutes ago, Pavement Princess said:

Ga has always been talented, serious auteur. It was the public that rebranded as intelligent in order to understand her genius. 

Disagree on the latter part. The change in music and visual direction was clearly coming from her side and that's what converted a big part of the gp

[mons†er]

Lady Gaga was always taken seriously, no one could ever deny how talented, inviting and impactful she is. The GP always believed she could sing, write, dance and be captivating in her visuals. I do believe the ARTPOP & BTW era's did hurt how the GP consumes her music and brand. It became convoluted & messy and she came off like a stuck up art kid and I believe that turned the GP off to her, visually. 

 

Sonically she was ahead of the time but the world wasn't ready for it. It's no so much that she wasn't being taken serious, her brand at the time was too muddy and I think it was hard for the GP to see who she has become at that point in her career. 

[Babar2009]

Yes but quality also matters. Like most artists. Shes released some duds which underperformed. But she is talented, and a smart person, she knows how to diversify/rebrand and stay in the public eye. Her brand is being a chameleon, and it works for her because it is who she is 

[eclipsed]

Its interesting because I do remember ppl thinking she was a gimmick back when she debuted, but now I feel a lot of those same ppl act like they always respected and loved her. I think everyone just accepted shes actually talented and a once in a lifetime type artist and we're lucky to have her. I love the duality of Lady/Gaga I think we've seen a lot more Lady in recent years, but lg7 is coming and I think shes gonna create some interesting art that may not be for everyone but thats what DWAS is for.

[eclipsed]

6 minutes ago, Babar2009 said:

Her brand is being a chameleon, and it works for her because it is who she is 

She really should claim the title of Chameleon of Pop

[Princess Aurora]

Of course 

[AvadaKedavra]

Her new song is awful-basic-safe AC and she looks ugly AF with that blue dress-wig. What a shaky single 
but yes..........

Her rebrand is one of the most impressive things of our time 
She knew the EDM wave was over and it was time to jump ship or die with the trends. 
2014-2015 was the time when the musical landscape shifted and she moved with that. 
She was totally damaged in 2013. She was honestly over. She was in a loop of failure. She also turned into a niche artist for "gays"
She worked hard to show  real artistry and be loved by the GP.  It took her some years but it worked perfectly
This type of music shift should be studied in the future.
I dont think she will have a huge downfall.
She will find a way to stay here in the GP eyes and i could see her even havin another big resurgence
Specially if she releases a Disco song or something similar to Believe
She can take the pop rock route. Soul One. R&B one. Another Asib Sided record. Outer space is the limit for her
She has exceptional talent. Thats the thing  she's the most talented white pop girl. So naturally gifted 
 

Edited August 24 by AvadaKedavra

[TipToe]

Yes, she would need to rebrand eventually, many people discussed how her gimmicky image could wear off since The Fame days. It was obvious she had to taken a different approach if she wished to last in the industry. And having the necessary talent (and luck too) to pull off something like ASIB is what made people see her with renewed interest and respect imo.

[Devin]

yes, her entire career brand is reinvention. 

[CottageHore]

Yes, she's a smart business woman. But I selfishly wish she would've just stuck to making music for the gays because her music and personality lately feels a tad trite imo. 

[nadiamendell]

She realized that making music purely for the popper-sniffing gays could only get her so far after ARTPOP's underperformance, so she made the right move. 

[shyboi]

apart from the obvious talent she's also very intelligent, so everything worked out for her 

[AllyGayTor]

Yes. Tony played a huge part to her respected reinvention, which isn't talked about enough

[UnusualBoy]

Yes but this only happens if you have the talent to pull it off.