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How to pull off a comeback in 2024


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Posted

While keeping it very cute with the shoemaker businesswoman/throwback chanteuse, Official Charts (UK) made some points:

 

Spoiler

About both:

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The narrative of the comeback is one of the most well-worn tropes in all of pop music. 

When done right, a major pop comeback can reinvigorate a career that may have been stagnating, but it's also a tightrope to walk. If a comeback is seen to stumble, there's the risk of further stagnation, and the rushing-in of a pop artist suddenly transitioning into 'legacy act' territory. (...)

Their approach to a pop comeback in 2024 is telling as to what music fans actually value from artists today. Could Charli xcx's BRAT rollout have shown us that pop's obsession with relatability is slowly ending? Are Sabrina and Chappell's personality-filled hit records helping bring back a maximalist sheen?

About Gaga:

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For Gaga, she's taken her foot off the gas in terms of her music career since the release of 2020's lockdown dance record Chromatica; a much-vetted return to the dancefloor that was sorely needed in a time of social distancing. Rain On Me, her triumphant disco duet with Ariana Grande, became her sixth UK Number 1 single, and was one of the most beloved releases in a strange, terrifying year. (...)

For a woman who has always gone against the grain of modern pop expectations, Die With A Smile is delightfully contrary, a pastiche of old-school '70s funk and soul, with Gaga and Bruno (who co-wrote and produced the song together) trading verses of lovelorn passion. Sonically, it's about as far away from Chromatica as you can get, but Lady Gaga has never once played by the rules. Every album has sounded different to the last. (...)

But the public's view of Lady Gaga now is simply not just the Ra Ra Girl, she's expanded her celebrity with different sounds and a flourishing acting career, which helps her to not be so confined by expectations as to the tone and sound of her music. That being said, Die With A Smile does set the stage for Gaga to do something truly weird with LG7...but that's a conversation for another day. 

About Katy:

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For Katy, this is more a comeback from a comeback. Following 2017's 'purposeful pop' record Witness (in many ways Katy's ARTPOP!), 2020's Smile was something of a course correction for the original California Gurl, but stumbled out of the blocks. (...)

It seemed that Katy had the wind behind her as she prepared to debut 143's lead single. It seemed exciting! We were so pumped we actually wrote about it! Woman's World - the much-hyped lead single from 143 - was heavily-anticipated upon its arrival, yet did not debut inside the UK Top 40. (...)

For all its posturing, Woman's World could, quite ironically, slide right into Witness's tracklist; given its slapping club beats and earnest messaging. When some of this year's most successful pop breakouts - from Sabrina Carpenter to Chappell Roan - are clearly using Katy (and Teenage Dream especially) as references for their look and sound, it seemed a shame that Woman's World couldn't quite recapture that same majesty that made Katy Perry the biggest star in the world in 2010. (...)

One of Teenage Dream's selling points is that it turned pop into Katy's own personal sandbox, an approach we would have loved to see applied to 143 in 2024, especially since pop music itself has grown so much in the years since Teenage Dream.


 

Posted

We love journalism that doesn't put down women for clicks :clap3: UK always comes through with these articles 

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Posted

A suggestion might be not to collab with a rapist, or at least disguise the fact that you're doing so. That's just me though :michael:

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Posted

They were very polite about it, very cordial:suburban:

Posted
1 minute ago, Edonis said:

They were very polite about it, very cordial:suburban:

One would say very demure :gaycat2:

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Posted

Translation: 

Gaga won 

Katy lost 

 

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Posted

DWASGATRL.png

Posted

We love journalism that explains in detail why 143 is an example of what NOT to do when you make a comeback  :clap3:

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Posted

To collab with a hottie and not a r*pist exactly :campfire:

Posted

That was a good read. :clap3:

Posted

:gaygacat4:

Posted

That was very demurral of them :gaygacat4:

Posted

Hire a team of young tastemakers to cultivate the sound and aesthetics of the era and acclimate to the current climate of marketing. Go on a feature run that contains a mix of artists that I'm pulling influences from and major names.

 

No long rollouts. Announce the album with the lead single/video and drop the album the following week. 

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