cuteboyzay Posted July 22 Share Posted July 22 As we can all see, social media has been filled with nothing but BRAT for the last two months, and it's really becoming a cultural moment that I feel most of us did NOT expect. Even eclipsing albums like TTPD, HMH&S, CC, and many others (culturally) that were released this year. The fact that this album feels bigger than TTPD (the highest selling album this year) speaks VOLUMES. So what is it about BRAT that did what the Pop Girls COULDN'T do? 4 1 1 Link to comment Share on other sites More sharing options...
vale9001 Posted July 22 Share Posted July 22 not sales and hits for sure. 4 14 6 Link to comment Share on other sites More sharing options...
Popular Post shookspeare Posted July 22 Popular Post Share Posted July 22 great sales and many hits for sure 3 21 Link to comment Share on other sites More sharing options...
Riverbank Posted July 22 Share Posted July 22 hits for sure and sales great Link to comment Share on other sites More sharing options...
Popboi. Posted July 22 Share Posted July 22 6 minutes ago, cuteboyzay said: Even eclipsing albums like TTPD, HMH&S, CC, and many others (culturally) that were released this year. The fact that this album feels bigger than TTPD (the highest selling album this year) speaks VOLUMES. Girl 8 Link to comment Share on other sites More sharing options...
CristalConners Posted July 22 Share Posted July 22 Excellent marketing strategy and the art direction is iconic and timeless 3 Link to comment Share on other sites More sharing options...
KatyPrismSpirit Posted July 22 Share Posted July 22 (edited) I honestly would've expected kamala to do the shameless pandering towards the swifties with TTPD. but she definitely knows that brat is the gen-z zeitgeist of 2024. or she's shading taylor? like they could've done a tortured poets theme but instead chose brat Edited July 22 by KatyPrismSpirit Link to comment Share on other sites More sharing options...
Badgalbriel Posted July 22 Share Posted July 22 Its her breakthrough era, unlike the others. 4 Link to comment Share on other sites More sharing options...
CandleGuy Posted July 22 Share Posted July 22 My theory is that Camila copying her was the best thing that ever happened to her. She isn't doing anything that musically different than she was doing before. When artists start referencing and imitating other artists, it makes the artist being copied seem cooler and higher status than they did before. They authentically produce what others struggle to replicate. Lana has seen a similar boost in the last few years. 4 3 Link to comment Share on other sites More sharing options...
ChooseyLover Posted July 22 Share Posted July 22 For me it feels like Charli has been grinding and working on her sound and her brand for years with a lot of passion to get to this. She mastered her craft. And her cult following and the critics have noticed it and now it's all word of mouth from here. There's so much potential and a lot that she can do with the material she has right now. 9 1 Link to comment Share on other sites More sharing options...
Laura Palmer Posted July 22 Share Posted July 22 Art Link to comment Share on other sites More sharing options...
liquiddiamonds Posted July 22 Share Posted July 22 43 minutes ago, ChooseyLover said: For me it feels like Charli has been grinding and working on her sound and her brand for years with a lot of passion to get to this. She mastered her craft. And her cult following and the critics have noticed it and now it's all word of mouth from here. There's so much potential and a lot that she can do with the material she has right now. Exactly that and I'd add that if social media happened to be as musical back then as it is now, Charli would've smashed earlier with Vroom Vroom and Pop2. She was the embodiment of internet culture and she has basically platformed so many talents from social media. She was always a tastemaker and had a vision of pop that just needed people to catch up. Tiktok was a turning point. Crash was another turning point. BRAT is just everything coming together for her. In a perfect world Pop2 would've been a moment just like BRAT, because it felt exactly like BRAT is now for those that got it back then 6 2 Link to comment Share on other sites More sharing options...
cyberraga Posted July 22 Share Posted July 22 Certainly not good music. 3 1 3 Link to comment Share on other sites More sharing options...
Tropical Posted July 22 Share Posted July 22 It was honest, vulnerable and came through with thumping beats. A lot of the girlies pretend to be vulnerable but forget that many of us are intelligent, highly attuned individuals who can easily intuit what is genuine and what has been curated and manufactured to elicit certain responses from certain types of people. Charli did none of that, she simply wrote some ugly truths about how she felt that she could easily have been slandered for (and she was in part) and people related to those real complex human emotions. But also the music SLAPS and people are sick of mid-tempo crap. 3 Link to comment Share on other sites More sharing options...
Digitalism Posted July 22 Share Posted July 22 She connected with the tiktok audience. That's why you see her everywhere on social media. The others just couldn't do it 1 1 Link to comment Share on other sites More sharing options...
Bosque Posted July 22 Share Posted July 22 It's a great album and it has done very well commercially by Charli's standards as it has honest and vulnerable lyrics that resonate with a lot of people, but its "cultural impact" is definitely exaggerated by gays and their TikTok timelines 1 2 1 Link to comment Share on other sites More sharing options...
BTS Posted July 22 Share Posted July 22 She's so Julia Link to comment Share on other sites More sharing options...
Dula Peep Posted July 22 Share Posted July 22 No one cares about sales and hits when you've got IMPACT 3 Link to comment Share on other sites More sharing options...
Dula Peep Posted July 22 Share Posted July 22 1 hour ago, CandleGuy said: My theory is that Camila copying her was the best thing that ever happened to her. She isn't doing anything that musically different than she was doing before. When artists start referencing and imitating other artists, it makes the artist being copied seem cooler and higher status than they did before. They authentically produce what others struggle to replicate. Lana has seen a similar boost in the last few years. This is very true too Link to comment Share on other sites More sharing options...
The Music Industry Posted July 22 Share Posted July 22 (edited) 1 hour ago, cuteboyzay said: eclipsing albums like TTPD 1 hour ago, cuteboyzay said: this album feels bigger than TTPD Y'all are so unserious Edited July 22 by The Music Industry 3 2 Link to comment Share on other sites More sharing options...
bliaz Posted July 22 Share Posted July 22 Link to comment Share on other sites More sharing options...
MerveAksak Posted July 22 Share Posted July 22 Didn't give a scheisse about what pop forums wanted from her Link to comment Share on other sites More sharing options...
suneclipse121 Posted July 22 Share Posted July 22 Brat is the perfect example of cultural impact> commercial impact. It feels like a moment and that's really all that matters in the end. No one will remember what it sold but they will remember BRAT summer. 3 2 1 Link to comment Share on other sites More sharing options...
TipToe Posted July 22 Share Posted July 22 Certainly good music 1 Link to comment Share on other sites More sharing options...
BrokenMachine Posted July 23 Share Posted July 23 (edited) Stop bringing Taylor in every thread challenge Edited July 23 by BrokenMachine 1 Link to comment Share on other sites More sharing options...
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