iamanearthling Posted June 20 Posted June 20 The ERAS tour. Can't really think of another one like that. 1 1
wigglytuffer Posted June 20 Posted June 20 A very local example would be The Girls Aloud Show, with the tour prompting a digital EP release of every single, them almost doubling their spotify monthly listeners and SOTG taking #1 on their Spotify profile instead of Love Machine for the first time in forever 4
NextBish90 Posted June 20 Posted June 20 (edited) Celebration tour by the legend. Edited June 20 by NextBish90
Meev Posted June 20 Posted June 20 3 hours ago, iamanearthling said: The ERAS tour. Can't really think of another one like that. The eras tour was preceded by Midnights, a hugely successful era. I don't think Taylor's career was revitalised by the tour, rather because her career was so strong that the tour was so successful. 2
drivers license Posted June 20 Posted June 20 The Eras Tour, while true, was actually birthed because her catalog was already gaining traction before it due to the Taylor's versions. i actually can't think of anything other than it at the moment
Moonlight Nation Posted June 20 Posted June 20 The Weeknd's "After Hours Til Dawn" tour in 2022. Granted, songs like "Stargirl Interlude", "I Was Never There", and "Die For You" had already gathered moderate viral traction on TikTok prior, but his North American leg really allowed these songs as well as his back catalogue to get an even greater recurrent presence. "Die For You" initially went viral in late 2021, but it was the tour effect that led to steady gains across the board and encouraged Abel + Republic to properly push it as a single, lowkey setting the precedent for following modern cases like Chris Brown's "Under The Influence", Lady Gaga's "Bloody Mary", Miguel's "Sure Thing" (this one being re-released as single), and of course, Taylor Swift's "Cruel Summer".
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