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Wicked to have Barbie-level marketing campaign & brand collabs + Olympics integration


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Posted

Still gonna bomb. Nobody knows what wicked is.

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Posted

Ari deserves this, so yay :clap3:

Posted

Does it mean we're gonna get an Ariana's Glenda Barbie doll? 

shocked oprah winfrey GIF

Posted

Watching this bomb both critically and financially will be the highlight of my year 

 

And then I'll get to repeat the experience for Part two. Can't wait 

Posted

bit risky that level of promo for a musical

Posted

Idk about that... Barbie has mass appeal and is seen as cool, Wicked is for theatre kids :deadbanana:

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