base talk Dua's team: "Judge us in two years"

[shyboi]

I find this interview very telling, as I said before, some artists just want quick little hits instead of playing the long game like Beyoncé.

 

I sincerely think she still on track to bring this ambitious plan into fruition. 

 

Dua Lipa's goal is "to change pop culture"

 

Her team has shared that they are aiming to change the pop landscape once again.

 

Warner's Managing Director, Alex Burford, said: "We want more diamond records. We want streams of two billion plus. We want her to be the most streamed artist in the world."

 

He continued: "We went into the campaign thinking, 'Judge us in two years' and we want to have huge culturally important moments in that time, in the same way 'Future Nostalgia' defined a particular time and became a really important album.

 

The goal is not to have success in any one week, the goal is to change pop culture."

 

 

https://www.nme.com/news/music/dua-lipas-goal-is-to-change-pop-culture-3542631

 

Edited May 16 by shyboi

[Bends]

Dua Lipa's goal is "to change pop culture"

 

Pop culture is dead.

[Gossip_Boy]

[SlimyGhoul]

Not with this album honey :\ Not being mean, this album isn't *bad* but it's certainly not changing any landscape. 

[Princess Aurora]

Pop Culture is not dead but this album is not very career-defining 

[shyboi]

also being "thee most streamed artist in the world" means surpassing Taylor and others 

 

i'm here for this hunger and ambition tbh 

[RideOrDie]

2 minutes ago, shyboi said:

also being "thee most streamed artist in the world" means surpassing Taylor and others 

 

i'm here for this hunger and ambition tbh 

there's ambition and there's delusion girl

[Apolonio ₃₄]

 

[Santhosh]

She ain't changing anything 

 

Not even trump's smelly undergarment 

[butterflymimi]

this ambition in cute, really, but why say this stuff so often? it literally sets her up and her team do it ALL the time. but in all honesty, FN had hits on hits on that album, RO sadly doesn't really have any, so they're going to be grossly disappointed

[sunbathinganimal]

Quote

 Dua Lipa's goal is "to change pop culture"

[ImpressMeMuch]

the contrast between her lack of depth in interviews and her teams vision for her is so awkward

[Michael196]

d*
 

 

[Sombre]

How can she change pop culture when she can barely change her sound. 

[KingWitch]

They're obviously counting on this era turning out like her others where she scores a bunch of other hits from the album, remixes and songs where she's featured that will be stacked on. But i honestly don't see it turning out that way this era, feels like people are over her for some reason. What's worse is once the album came out the streams for the singles plummeted, both Houdini and Training Season were comfortably doing 3mil daily but once the album came out they dropped to like under 2mil and haven't recovered

[Hex]

How will change pop culture by making lukewarm, unadventurous music? 

[mike_int]

4 minutes ago, Sombre said:

How can she change pop culture when she can barely change her sound. 

Google the nearest otolaryngologist  and schedule a check-up

 

Edited May 16 by mike_int

[shyboi]

41 minutes ago, RideOrDie said:

there's ambition and there's delusion girl

 

Disappointed on you Miss Thing, i thought you would be more supportive 

Edited May 16 by shyboi

[blackoutbritney]

This was more accurate during the future nostalgia campaign and rollout and campaign but not so much currently. Back to the drawing board miss lipa & co. I really think she should axe her dad from her team and get that previous team back 

[KatyPrismSpirit]

why are they always bragging about the future and things this new team hasnt even achieved yet. its giving radical delusion atp. just promote the record and stop being so obsessed and desperate. 

Spoiler

yes dukagjin im looking at you

 

[Stunnah]

20 minutes ago, Princess Aurora said:

Pop Culture is not dead but this album is not very career-defining 

It is defining (derogatory). Future Nostalgia was a SMASH, and she followed it up with this. All that promo money spent for a very modest return. Momentum has dissipated. Next album will be make or break. 

[Richie.Valdez]

Yikes.

 

Warner Music should start finding a new managing director, He should've just sat there and ate his food.

[Ivan_brit]

She is doing fine !

 

So this comfirms RO era will be a 2 year era??

[mike_int]

I think it would be nice to point out this article is from mid-November, therefore 6 months old 

[G.U.Y_Del_Rey]

Truly radical optimism