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Why couldn't Adele keep her momentum like Taylor did?


A Million Lights

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14 hours ago, NoName said:

Well, she was

/endthread

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Lack of creative vision, lack of effort, a new pretentious and cocky/smug personality while promoting 30 that turned old fans off, an inability or unwillingness to follow through on any of her professional engagements... the list goes on! 

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15 hours ago, Taylena said:

 

 

I suppose that Adele's extensive display of large billboards across various cities worldwide in the months preceding the album's release does not qualify as promotion. :dies:

Didn't she also have TV specials :rip: 

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33 minutes ago, Raspberries said:

Didn't she also have TV specials :rip: 

Oh, that TV special that she had during 30 release week? It drew in a massive audience of 10 million people. Her fans love to boast about it, except when it's not convenient for them in discussions like this. But let's be real, promoting your new album to 10 million people is definitely a promotional move, right?  Now imagine if Taylor had something like that for TTPD instead of not leaving her home and selling 2M albums. 

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You can tell Swifties still resent Adele, no matter how big Taylor gets. :gaycat6: Taylor has supposedly "won" but they still can't let go of the fact that Taylor's peak never reached Adele's peak during 21/25, with half the effort, no matter how hard they convince themselves otherwise. 

 

Adele did just fine with 30. She had a massive 10 week number one single that broke records and sold over 800k her first week. The album sold 5.5 million WW. To try and downplay that as some sort of huge flop in this current era is laughable. She was always going to sell less than 21 and 25 with physical media dying out and her not having much of a presence on streaming after shunning it for so many years. The biggest issue with the album is how safe she played it. 

 

At the end of the day, Taylor oversaturated the market with constant releases over the past 5 years that allowed her to get to this moment. When one release cycle was finished after a few months, she was already rolling out the next. She's still playing to a smaller audience than ever before in the post-monoculture era, as is every other artist. A lot of it has also been propped up by the media, desperate for clicks, because they know the audience she does have will engage. That's why she can have these massive first week debuts, by having people buy 5 versions of 1 album to inflate her numbers, but not sell nearly as much afterwards. She just knows how to take advantage of the audience she has, and good for her. 

Edited by Mike91
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Taylor has the drive and ambition of Madonna and out of the younger girls, she's the only one i can see touring in her 60's. She worked hard for her career and deserves her success.

 

Adele prefers to stay out of spotlight and she doesn't have the drive to release albums so often. She is a gem though, i really love her songs, voice and personality. 

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It doesn't have to be about Adele at all. Virtually nobody in music history has kept up commercial momentum as efficiently as Taylor Swift, and virtually nobody has a peak as big as hers has been lately (reminder for a few claims to the contrary this thread that she moved more units last year alone than anyone since at least MJ during the Thriller era). Nobody could be expected to keep up, and nobody has.

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18 hours ago, Taylena said:

What promo did she do for TTPD that 30 for example didn't have?

Hmmm IDK, maybe announcing it on the biggest award show in the music industry to nearly 17 million viewers, especially after coming fresh from the highest-grossing tour of all time and the biggest era of the last-to-last year? Plus, the different bonus tracks in each of the sixteen vinyl variants she put out? Oh, and the noticeable banners she had out on Spotify AND YouTube? What does it take for y'all to be less oblivious-

Taylena

Edited by Blackout2006
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How would she keep momentum when she released 3 albums in the last 14 years s:wan:?

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Simply put, because she didn't want to. Not every artist desires Taylor's life of being a 24/7 workhorse churning out product nonstop and trying to break every record. Adele dropped two of the biggest albums of all-time before the age of 27, she's surpassed nearly every other living artist. I think she's fine with that and is enjoying her life and giving no fucks.

 

Edited by PoisonPill
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4 minutes ago, Blackout2006 said:

Hmmm IDK, maybe announcing it on an award show to nearly 17 million viewers, especially after coming fresh from the highest-grossing tour of all time and the biggest era of the last-to-last year? Plus, the different bonus tracks in each of the sixteen vinyl variants she put out? What does it take for y'all to be less annoying

Taylena

Not to mention, the endless media coverage she's had. Do people really think her PR relationship with Travis Kelce and the NFL, which gets higher ratings than anything else in the world, is not promo? The delusion of some people to say she's done no promo.:deadbanana:

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Well, she went diamond in pure sales back to back, Taylor never experienced that, so when the highs are so high there's no momentum to keep.Explain Demi Lovato GIF by The Roku Channel

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Because she is not attention hungry, nor does she care about fame. She releases an album, sells and makes millions, then goes back and spends time with her child.

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5 minutes ago, Blackout2006 said:

Hmmm IDK, maybe announcing it on an award show to nearly 17 million viewers, especially after coming fresh from the highest-grossing tour of all time and the biggest era of the last-to-last year? Plus, the different bonus tracks in each of the sixteen vinyl variants she put out? What does it take for y'all to be less annoying

Taylena

No shade but Adele promoted 30 heavily. Adel and her label were clearly trying for commerical success.

 

Adele had an Oprah hosted television special. She covered both UK and USA vogue. She had target exclusive tracks.  Her label put up secret 30 billboards for weeks across the world. 

 

TTPD was more successful not because it was better promoted but because Taylor has created a huge fanbase and gp interest by consistently , releasing good music. 

 

Adele taking such long breaks as hurt her career . Adele still has a ridiclous and amazing career but to compete with Taylor, you cannot take multi year breaks.

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6 minutes ago, cat1867 said:

No shade but Adele promoted 30 heavily. Adel and her label were clearly trying for commerical success.

 

Adele had an Oprah hosted television special. She covered both UK and USA vogue. She had target exclusive tracks.  Her label put up secret 30 billboards for weeks across the world. 

 

TTPD was more successful not because it was better promoted but because Taylor has created a huge fanbase and gp interest by consistently , releasing good music. 

 

Adele taking such long breaks as hurt her career . Adele still has a ridiclous and amazing career but to compete with Taylor, you cannot take multi year breaks.

I have no problem with either of them promoting their albums. Matter of fact, I respect Taylor's work ethic. However, I hate the notion being pushed by many Swifties that Taylor is this artist who does the bare minimum concerning promotion. We all know that's simply false. We also know her clever strategy is centred around ensuring her face is plastered on the news, billboards, social media pages, and every possible medium till the release week of her album. Again, it's a great strategy worthy of being studied, but to act like she has not done lots of promo and this promo doesn't drive sales for the album is disingenuous.

Edited by Blackout2006
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18 hours ago, A Million Lights said:

Did the GP realize she kept releasing the same songs again and again?

So does Taylor 🤷🏽‍♂️but people are here for it for what ever reason…

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