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A24 under fire for releasing AI movie posters


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Posted (edited)

 

The ads were posted on Instagram and used as physical posters in a couple of locations. A source close to the movie said the images help imagine the nationwide impact of the film's fictional war. "These are AI images inspired by the movie," a source said. "The entire movie is a big 'what if' and so we wanted to continue that thought on social — powerful imagery of iconic landmarks with that dystopian realism."

 

 

Edited by okgo

Posted

That movie looks cringe regardless.

Posted

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Posted (edited)

and they should be under fire :clap3: also the deceptive marketing when this movie basically has like 3 locations in total :ahh:

Edited by WildAmerican
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Posted

Kim there's people that are dying 

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  • ATRL Moderator
Posted

They should’ve posted a still from the movie

Posted

To be fair most movie posters always look bad and they have always been edited over the top and they end up looking AI.

 

But using AI for art is really really bad. It's cheap, uninspiring and there is really no need for this.

 

I really think AI doing art is the worst technological advancement of all time

 

Is the first time I say this really will affect us more than helping us

 

AI should just be used for science and space exploration and stuff that is out of human reach

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Posted

no cause it kinda makes sense ?? like what if AI is part of the script? their masterminds.. 

Posted

it sounds more like false advertisement :deadbanana2:

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Posted
2 minutes ago, truthteller said:

it sounds more like false advertisement :deadbanana2:

This whole marketing campaign is a hot ass mess. The movie has very little to do with what they're selling. I went to see it opening day and left the theater so confused lol

Posted
4 minutes ago, truthteller said:

it sounds more like false advertisement :deadbanana2:

I don't think they try to advertise it as movie stills, it's just world-building but done lazily like gag city.

Posted

AI is the future. Embrace AI.

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Posted

Humans are so jealous of AI s:wan:

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Posted

Looks more like bad Photoshop rather than AI

Posted

So what if the movie never had the budget to create posters like this without AI? There's being cheap by hoarding profits and then there's this. Why does everything on Twitter have to be a moral outrage lol

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Posted
8 minutes ago, St. Charles said:

So what if the movie never had the budget to create posters like this without AI? There's being cheap by hoarding profits and then there's this. Why does everything on Twitter have to be a moral outrage lol

Be serious. This isn't a small independent film maker. 

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Posted

I enjoy some of their films, but everything else about A24 is borderline insufferable to me. Their marketing lately has been increasingly tasteless so I'm not surprised about this.

Posted

Not people thinking A24 has integrity when they famously underpay and overwork everyone.

Posted

idk why people get so bothered like it's personally impacting their wallets, like who cares if the studio tries to save some money on posters and advertisement. I saw the movie and it is great. 

Posted

I dont see a problem 

:ryan3:

Posted
48 minutes ago, JO1s said:

Be serious. This isn't a small independent film maker. 

It could still be out of budget for this project in particular.

Posted (edited)
30 minutes ago, shinyshimmery said:

idk why people get so bothered like it's personally impacting their wallets, like who cares if the studio tries to save some money on posters and advertisement. I saw the movie and it is great. 


AI is coming for everyone's wallet pretty soon, I haven't been personally affected but a lot of people are and is coming for every single one of us

 

Unless there are some really really heavy regulations 

 

And not personally coming for you but the people are saying "why is everyone so bothered" is because so far they haven't been affected 

 

But believe me, that **** is advancing so fast in the next years that is going to leave humanity useless.

 

 

Edited by Trent W
Posted
4 minutes ago, St. Charles said:

It could still be out of budget for this project in particular.

Civil War is by far the most expensive film A24 has ever done, with a $50M+ budget.

 

They could afford artists for some posters. 

Posted

I literally just got out of a zoom lecture for my marketings analysis class on the topic of AI art. The woman was very passionate about it. So funny to log on and see you all shitting on it.

 

I don't see the problem 

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