swissman Posted February 26 Posted February 26 1 hour ago, vale9001 said: Didn't She literally launched the Song during a TV ad made for another thing? No element of the song nor even the title was included in the ad. The ad simply implied new music was being dropped, but that's not so much a gimmick as it is a creative announcement. And beyond that if it were a gimmick, the "gimmick" wasn't cheap. It was literally in a Super Bowl ad which we all know has a lot of money put into it. What she did was clever and creative. imo "gimmick" has more of a connection to "stunt" than it does to just good marketing choices. 3
Trent W Posted February 26 Posted February 26 None of the tracks were announced in the SB She just post it separately at the same time 3
swissman Posted February 26 Posted February 26 I think what it proves more than that "cheap gimmicks" are over, is that if you are an artist of a certain stature, you can do things like this and find success. Just like the surprise drop, that only works if you have a baseline fanbase or GP interest that could sustain thwarting literally every other common factor that acts line up in order to maximize success. However, though I did vote "yes" (that felt more correct than "no" but I am maybe reconsidering), I do think this success is an anomaly that can't really be easily replicated by others. It's a combination of right moment, right song, and Beyoncé having made the right decisions over the last years such that her stardom and pop ubiquity may have reached the highest highs, but never to the point of over-saturation, which allowed her to get this instant hit that appears to people beyond her fanbase.
Jay07 Posted February 26 Posted February 26 So an ad that didn't even feature the song is responsible for its success? If anything, the fact that people sought out the song is proof of her power, not to mention it's smashing in places outside the US. The fact is that the time Beyonce spent building her brand and making high quality work has paid off. People trust her and move when she releases something. Her name is synonymous with quality. 6
Shimenawa Posted February 26 Posted February 26 Going country is a gimmick in itself, there’s a novelty factor that helps 1
Triton Posted February 26 Posted February 26 If we’re saying the Super Bowl commercial was the gimmick, how come it didn’t work for Usher who had the whole halftime show and released a whole album? Plus it’s #1 in the UK, New Zealand and Ireland
Kristie Kuwa Posted February 26 Posted February 26 (edited) Ok what I have BIG problem.with is insinuating that what Bey did in the 10s was "gimmicky". Just to get the facts straight: Commercially, Bey achieved everything a popstar could achieve by the age of 30 (multiple grammys, multiple long lasting grammys, millions sold, sold out tours, etc). She made the CONSCIOUS decision to then become a disruptor of the music industry once she became her own Manager (4 era): releasing 4 during the height.of EDM, surprise release of a visual album on a Friday, etc.. every era, she pushed herself out of her comfort zone, trying new things, actively and consciously challenging the status quo of the music industry Dont presume to undermine her courage as gimmicky. Edited February 26 by Kristie Kuwa 5
toxicgenie Posted February 26 Posted February 26 (edited) Beyonce literally has the most innovative marketing team in the business. The Super Bowl Ad was the gimmick. Casuals started searching on Spotify and other apps to see what her new music was. And the commercial premiering soon after the Half Time show is no coincidence. They know music fans will pay attention during that portion and tune out most the rest. Edited February 26 by toxicgenie 1
Relampago. Posted February 27 Posted February 27 Arguably the most gimmicky release of the year nnn Like no shade at all, love Bey, love the song, and it deserves its success no matter what but there were a couple gimmicks attached to this and there’s nothing wrong with that. She can sell off her name for sure and I think this would have smashed even without the Super Bowl ad. A better example is Dua, even if Houdini isn’t mega smashing, it’s still doing well months later with no gimmicks at all. Not even her usual TTH antics. And ik I’ll get dragged for saying that but it’s true! 1
Soda Pop Queen Posted February 27 Posted February 27 8 hours ago, satellites.™ said: She spent the 10s building her legacy to new heights while the other girls chased EDM hits and now look.... Touring and catalogue hits became the basis of streaming, mama is LOCKED IN FOR LIFE NOW! Exactly. Play CHESS, not CHECKERS. 7 hours ago, CandleGuy said: A random pivot to country announced during the Super Bowl isn't gimmicky? Congrats on her success but this argument isn't it you speak as if she hasn't already recorded a Country song before lol this also wasn't some recent spur of the moment idea. She had apparently been planning the whole of the Renaissance 3 act project back in the pandemic. 7 hours ago, Archetype said: The song itself is a gimmick but good for ha how so? If anything, she's the only modern pop girl (aside from Kelly Clarkson) that can realistically lay a claim to Country music and Texas culture.
swissman Posted February 27 Posted February 27 (edited) 4 hours ago, Kristie Kuwa said: Ok what I have BIG problem.with is insinuating that what Bey did in the 10s was "gimmicky". Just to get the facts straight: Commercially, Bey achieved everything a popstar could achieve by the age of 30 (multiple grammys, multiple long lasting grammys, millions sold, sold out tours, etc). She made the CONSCIOUS decision to then become a disruptor of the music industry once she became her own Manager (4 era): releasing 4 during the height.of EDM, surprise release of a visual album on a Friday, etc.. every era, she pushed herself out of her comfort zone, trying new things, actively and consciously challenging the status quo of the music industry Dont presume to undermine her courage as gimmicky. This. People confuse what she has done as "gimmicks" because she chose not to follow the established blueprint, but her behaviour was never anything close to a cheap gimmick. And if she was interested in stunts and gimmicks for commerciality, she'd do stuff like released Formation for free and leave its video unlisted for nearly a year, put Bow Down on SoundCloud, or even record a full collab rap album despite few of her fans wanting her to. Edited February 27 by swissman
swissman Posted February 27 Posted February 27 7 hours ago, CandleGuy said: A random pivot to country announced during the Super Bowl isn't gimmicky? Congrats on her success but this argument isn't it I don't think it's entirely random though, is it? Even for those not following the rumours of a country album, there's nothing "random" about selecting county music in what is purported to be a series of albums reclaiming genres pioneered by Black artists.
shyboi Posted February 27 Author Posted February 27 (edited) 8 minutes ago, swissman said: This. People confuse what she has done as "gimmicks" because she chose not to follow the established blueprint, but her behaviour was never anything close to a cheap gimmick. And if she was interested in stunts and gimmicks for commerciality, she'd do stuff like released Formation for free and leave its video unlisted for nearly a year, put Bow Down on SoundCloud, or even record a full collab rap album despite few of her fans wanting her to. 4 hours ago, Kristie Kuwa said: Ok what I have BIG problem.with is insinuating that what Bey did in the 10s was "gimmicky". Just to get the facts straight: Commercially, Bey achieved everything a popstar could achieve by the age of 30 (multiple grammys, multiple long lasting grammys, millions sold, sold out tours, etc). She made the CONSCIOUS decision to then become a disruptor of the music industry once she became her own Manager (4 era): releasing 4 during the height.of EDM, surprise release of a visual album on a Friday, etc.. every era, she pushed herself out of her comfort zone, trying new things, actively and consciously challenging the status quo of the music industry Dont presume to undermine her courage as gimmicky. I already elaborated on this. What she did with ST was not a cheap gimmick because she was a pioneer, she changed the game. Then everybody started doing it and actually this decade has been insufferable. With "cheap gimmicks" I was clearly not referring to her. Edited February 27 by shyboi
swissman Posted February 27 Posted February 27 (edited) 10 minutes ago, shyboi said: I already elaborated on this. What she did with ST was not a cheap gimmick because she was a pioneer, she changed the game. Then everybody started doing it and actually this decade has been insufferable. With "cheap gimmicks" I was clearly not referring to her. I wasn't thinking that what I was agreeing with was aimed at you, I was moreso thinking it was aimed at what others were saying about her. Your title makes it clear you're not referring to Beyoncé as someone who has been doing cheap gimmicks, I thought, because you say "Is Beyoncé proof" not "Is TEXAS HOLD 'EM". Edited February 27 by swissman
swissman Posted February 27 Posted February 27 (edited) A gimmick would have been if Beyoncé planted giant cowboy hats in big cities that that displayed a countdown and played a snippet of the instrumental when someone pressed a button. Edited February 27 by swissman
shyboi Posted February 27 Author Posted February 27 4 minutes ago, swissman said: I wasn't thinking that what I was agreeing with was aimed at you, I was moreso thinking it was aimed at what others were saying about her. Your title makes it clear you're not referring to Beyoncé has someone who has been doing cheap gimmicks, I thought, because you say "Is Beyoncé proof" not "Is TEXAS HOLD 'EM". Oh sorry, I thought it was subtly aimed at me
Archetype Posted February 27 Posted February 27 56 minutes ago, Soda Pop Queen said: how so? If anything, she's the only modern pop girl (aside from Kelly Clarkson) that can realistically lay a claim to Country music and Texas culture. It’s the country version of party rock anthem, it’s terrible. But I’m happy it’s a hit, even if it sucks
Doogle Posted February 27 Posted February 27 8 hours ago, byzantium said: We are talking about a woman who surprised released these singles through a telecommunication conglomerate commercial right? Yeah… a form of promotion to release music. How is that a gimmick?
byzantium Posted February 27 Posted February 27 1 hour ago, Doogle said: Yeah… a form of promotion to release music. How is that a gimmick? The definition of gimmick is a device intended to attract publicity or attention. Look I personally applaud artists for doing promotion for their work, but Beyonce does her own style of promo like any other major artist who has lasted this long.
Funnyfatty Posted February 27 Posted February 27 I was going to say YES but then i red the op and i was like Beyonce did all of that too Anyways Beyonce did the right thing with trusting in her own vision. I didn’t like Reincarnation a bit but i’m excited for this era
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