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Why were the I Am Sasha Fierce music videos so bad/low budget?


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Posted

What was low budget about ‘Diva’? sis was strutting around in haute couture talking her talk. 

 

‘Video Phone’ had a green screen but was meant to be fun and animated especially with the remix.

 

’Why Don’t You Love Me’ is one of her best videos. A concept, a song and en execution. 

 

‘Halo’ has Michael Ealey. that was a pretty coin and once again, it was simple and to the point. 

 

 

Posted

The reality is that music sales were declining rapidly and touring was just starting to take off so there wasn’t much profit to be had looking into 2008 (meaning planning started in 2006/2007). She had to split her MV budget amongst 8 videos so it’s not like she could shoot $1M videos and expect to see massive returns for her label.

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Posted

She spend all the money on B-day MV's and it did nothing. But yeah, they are all tragic, especially Halo and Diva :priceless:

Posted
10 minutes ago, Eternium said:

The reality is that music sales were declining rapidly and touring was just starting to take off so there wasn’t much profit to be had looking into 2008 (meaning planning started in 2006/2007). She had to split her MV budget amongst 8 videos so it’s not like she could shoot $1M videos and expect to see massive returns for her label.

No, she chose to. No one forced her to do 8 MV's, especially when GP only careed about 3 of them :gaycat6:

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Posted
59 minutes ago, Katamari said:

The budget was spent from the tour and bdays videos

 

Touring helped her get the coins together for Sweet Dreams cgi  at least :clap:

Not the coin to place a Windows screensaver in the background and add some horse running there like once. :dies:
 

5 minutes ago, Raptus said:

She spend all the money on B-day MV's and it did nothing. But yeah, they are all tragic, especially Halo and Diva :priceless:

Diva is one of the better videos of the era? At least it has something going on. A few different outfits, lighting, camerawork etc. 

 

The real stinkers are Ego and Sweet Dreams. The ballad videos are pretty, but very boring. IIWAB is the best one of those.

Posted

Most of her videos are pretty simple / cheap looking. Even her visual album videos give college art student vibes

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Posted (edited)

B’Day’s video were low budget (though fun/campy), IASF were just plain and simple. Diva is pretty decent, Single Ladies is obviously iconic, Why Don’t You Love me was an underrated serve, Video Phone was fun, and Ego had good choreo. BHG, Halo and IIWAB are quite boring but what riveting visual was to be expected from those? The only real disappointment was the Sweet Dreams video aiming for a futuristic aesthetic while still looking cheap. Everything about that song deserved better. 

Edited by BGKC
Posted

Diva and Ego are amazing videos, so i don't know why their in OP

 

Broken Hearted Girl is a cute, simple video for a ballad similar to Halo

 

Sweet Dreams has some ugly looking editing but overall still a good video

 

Posted
20 minutes ago, Kuntmonster said:

Most of her videos are pretty simple / cheap looking. Even her visual album videos give college art student vibes

the pretty cheap looking college art student vibes in question


lady-gaga-stupid-love-1582867107.jpg

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taylor-swift-you-need-to-calm-down-music

 

OT : most of them looked pretty ok for their time ? sure Sweet Dreams could look a lot better but they are mostly fine and WDYLM looked great 
 

alternative version of Halo’s mv >>>> original is the real tea here 

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Posted

SL, Diva, Ego are all iconic. Video Phone is camp and hilarious. WDYLM cinematic masterpiece. No excuses for the ballads and Sweet Dreams tho kii

Posted

She was coming off a flop-ish era, so the label probably didn't wanna give her the biggest budget. 

Posted
1 hour ago, Raptus said:

No, she chose to. No one forced her to do 8 MV's, especially when GP only careed about 3 of them :gaycat6:

I didn’t say that it wasn’t her decision. But she’s a superstar. She’s not paying for these videos herself and her label is giving her the same amount of money no matter how many videos she shoots.

Posted

I actually don't think they look that low budget, but they look very much of their time, 2008.

Posted

She had to recoup from B'Day I think?

 

Sasha Fierce deserved better videos 

Posted

the era is generally built around black and white aesthetics and simplicity. that’s it. 

Posted

I feel like the IIWAB video is so underrated. 
 

I remember watching it on MTV growing up and being so captivated by how HOT she looked. I liked it a lot and still do to this day.

Posted
2 hours ago, Dragonfly said:

At least the best song on IASF got a good one :clap3:

 

 

 

I love this song & video. The video serves as a perfect transition into the 4 era to me.

Melina Matsoukas the director that you are :WAP: imagine having the RANGE to direct Kitty Kat, WDYLM and Formation

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Posted

Like album, like music videos :cm:

Posted
2 hours ago, SuperCiC1 said:

She wanted the whole era to have black and white visuals because she was told in a meeting that her fans didn't like it and she wanted to prove them wrong.

Good theory. I personally remember a lot of fans being so concerned when the first info about SL video leaked, people thinking she was mad for doing something SO simple, no colors etc. And since that worked very well she probably tried to stick to the concept (focus on catchy choreography, simple scenario). But yeah she could have spent a little more, SD looks like it was edited on Windows Movie Maker.

Posted

She was trying out a minimalistic type of output

 

and now look where it got us

no videos at all

 

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Posted

After all these eras and music videos i get why rennie didnt get any!

 

She ran out of ideas :coffee:

Posted

Sasha was poor 

Posted (edited)

Per the label budget, she probably only set aside 1-2 million dollars for videos altogether. Like B'Day, she wanted to film as many visuals as possible (I think there are 9 in total), not just the standard 4-5. She stretched the budget to account for all those videos. I believe that's also why most of the videos were monochrome. Cheaper. Some of them were money well spent and look quite classy though.

 

That being said, you see why she started spending her own money in the '10s for videos. Columbia must have said, if you want to make 50 videos for an album, then spend your own coin lol. Labels only pay for a handful.

Edited by Soda Pop Queen
Posted

They ain't tbh 

 

I mean at least she dropped quality music so she didn't need big budgets to keep me interested :clap3:

Posted

She choose quantity over "quality" 

 

IASF videos are all good but not on DIL/Bday level.

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