MadMax12 Posted December 30, 2023 Posted December 30, 2023 With this promo video for Applause made by the Haus of Gaga, it was obviously made by her team with added texts saying she is a “flop” and “over” etc. This was after she stopped working with them, but they possibly still had access to her YouTube channel and posted this video. When she was about to make her comeback, it’s hardly smart marketing strategy to say “DON’T buy the song”. Do you think it’s possible her team had it in for her releasing this unflattering video which does not look good. Or would it have went through her with her approval to the trolling? The video is a reaction to things being said about her at the time, and Gaga herself could have wanted to clock the haters to prepare for the Roar vs Applause disaster. Investigate and discuss your views! 1 2 4
Jay07 Posted December 30, 2023 Posted December 30, 2023 She was just trying to pre-empt flop accusations after going head to head with Katy, not very effectively.
Junipero Posted December 30, 2023 Posted December 30, 2023 (edited) Katy Perry's promotion for "Roar" was a much better serve. Lady Gaga's video was obviously a promotion for her single; if it wasn't approved then it would have been deleted by now. The "flop" messages were in response to people claiming "Born This Way" was a commercial letdown by Gaga standards, and "Applause" was just a response to that; the promo video perfectly encapsulates the single and the album. Perhaps Gaga did not think Artpop would under perform that badly though. Her new team must have had high expectations to think Gaga would beat Katy Perry, and to be honest, at the time I would have thought Gaga would have beat her considering she always had a crap load of people(and Little Monsters) buying her singles. Edited December 30, 2023 by Junipero 3
MadMax12 Posted December 30, 2023 Author Posted December 30, 2023 9 minutes ago, Junipero said: Katy Perry's promotion for "Roar" was a much better serve. Lady Gaga's video was obviously a promotion for her single; if it wasn't approved then it would have been deleted by now. The "flop" messages were in response to people claiming "Born This Way" was a commercial letdown by Gaga standards, and "Applause" was just a response to that; the promo video perfectly encapsulates the single and the album. Perhaps Gaga did not think Artpop would under perform that badly though. Her new team must have had high expectations to think Gaga would beat Katy Perry, and to be honest, at the time I would have thought Gaga would have beat her considering she always had a crap load of people(and Little Monsters) buying her singles. Katy’s promo video was so shady. She went “I’m coming for blood”
Lady Claire Posted December 30, 2023 Posted December 30, 2023 Media was picking on her during that time and that video was a response to it, that was all. Then Applause underperformed next to Roar and made it worse. Gaga was depressed and her manager also left her at the time, so she was just feeling a mess.
loveisdead9582 Posted December 30, 2023 Posted December 30, 2023 Didn’t she even post on Twitter quotes saying that she is a flop or that she is over?
MadMax12 Posted December 30, 2023 Author Posted December 30, 2023 14 minutes ago, loveisdead9582 said: Didn’t she even post on Twitter quotes saying that she is a flop or that she is over? Yeah she was more focused on what people thought of her than the artistry itself unfortunately
Zefierce Posted December 30, 2023 Posted December 30, 2023 Sometimes I wonder how different things would be in Gaga's career and pop music in general if Applause went #1 and she won over Roar.
Strawberry Bubble Posted December 30, 2023 Posted December 30, 2023 (edited) 45 minutes ago, Junipero said: Katy Perry's promotion for "Roar" was a much better serve. Lady Gaga's video was obviously a promotion for her single; if it wasn't approved then it would have been deleted by now. The "flop" messages were in response to people claiming "Born This Way" was a commercial letdown by Gaga standards, and "Applause" was just a response to that; the promo video perfectly encapsulates the single and the album. Perhaps Gaga did not think Artpop would under perform that badly though. Her new team must have had high expectations to think Gaga would beat Katy Perry, and to be honest, at the time I would have thought Gaga would have beat her considering she always had a crap load of people(and Little Monsters) buying her singles. Back in the day, I thought that Gaga would beat Katy too, she was really that big. But her underperformance is really for the history books. It must be actually difficult to flop this hard after being the biggest artist in the world, by miles. Like, how is it even possible? Edited December 30, 2023 by Sebastián Muñoz
MadMax12 Posted December 30, 2023 Author Posted December 30, 2023 12 minutes ago, Sebastián Muñoz said: Back in the day, I thought that Gaga would beat Katy too, she was really that big. But her underperformance is really for the history books. It must be actually difficult to flop this hard after being the biggest artist in the world, by miles. Like, how is it even possible? She became too much in too little span of time. People got tired of seeing her everywhere in outlandish outfits during Born This Way. Katy represented the normal ‘girl next door’ so she was the easy option for consumers, and used this to her advantage 3
Archetype Posted December 30, 2023 Posted December 30, 2023 (edited) No, and she still works with some of the original Haus members too (Nicola, Matthew Williams, her manager). When she was at her first commercial peak, she needed a large team of creatives because she was constantly performing and giving interviews multiple times per week for several months out of each year. The need for a large dedicated creative team ended when she decided to stop promoting and performing as much, which was near the end of ARTPOP and only slowed down even more and more with each subsequent album. Edited December 30, 2023 by Archetype 1
ithinkheknowsoutsold Posted December 30, 2023 Posted December 30, 2023 1 hour ago, MadMax12 said: Investigate and discuss your views Is this an exam question? 7
MadMax12 Posted December 30, 2023 Author Posted December 30, 2023 20 minutes ago, Zefierce said: Sometimes I wonder how different things would be in Gaga's career and pop music in general if Applause went #1 and she won over Roar. Everything would be different. She had a fragile ego, and her female peer outperforming her knocked her down a lot. It led to her management leaving her, the era being abandoned and giving up pop music until Chromatica, yet another over ambitious invented title! 1
Jewel Posted December 30, 2023 Posted December 30, 2023 No, and everyone that she no longer works from the Haus has no career now. Gaga may be the only major popstar of the last 20 years whose main hitmaker producer had no hits before her and is now erased. Much more impressive than the Max Martin girlies.
Jewel Posted December 30, 2023 Posted December 30, 2023 51 minutes ago, MadMax12 said: Katy’s promo video was so shady. She went “I’m coming for blood” Her career ended shortly after that. She does American Idol and QVC now, right?
Popular Post Infernal Paradise Posted December 30, 2023 Popular Post Posted December 30, 2023 I think the question that we SHOULD be asking is why are you, an alleged and self-proclaimed Gaga stan, still so unhealthily obsessed with events that transpired 10 (11, in a few days... ) years ago and recycling the same old tired threads by regurgitating similar talking points repeatedly at your grown age. 1 4 10
Jewel Posted December 30, 2023 Posted December 30, 2023 20 minutes ago, MadMax12 said: She became too much in too little span of time. People got tired of seeing her everywhere in outlandish outfits during Born This Way. Katy represented the normal ‘girl next door’ so she was the easy option for consumers, and used this to her advantage 59 minutes ago, Lady Claire said: Media was picking on her during that time and that video was a response to it, that was all. Then Applause underperformed next to Roar and made it worse. Gaga was depressed and her manager also left her at the time, so she was just feeling a mess. Her manager didn't leave her, she left him. The real question is if the 'girl next door' image helped Katy after Dr Luke was gone, because Smile had 2 years of promotion, about a dozen music videos including stunts like revealing her pregnancy in one, at least 20 live performances, adding old songs to the album, and was on Billboard for fewer weeks than whatever Gaga's last jazz album was called.
PoisonPill Posted December 30, 2023 Posted December 30, 2023 (edited) 20 minutes ago, Jewel said: Her career ended shortly after that. She does American Idol and QVC now, right? Are you actually asking if Katy’s career ended in 2013? Before she had the biggest song of her career the following year? Edited December 30, 2023 by PoisonPill
MadMax12 Posted December 30, 2023 Author Posted December 30, 2023 10 minutes ago, Marry Illusion Glory said: I think the question that we SHOULD be asking is why are you, an alleged and self-proclaimed Gaga stan, still so unhealthily obsessed with events that transpired 10 (11, in a few days... ) years ago and recycling the same old tired threads by regurgitating similar talking points repeatedly at your grown age. Because pop music was much more exciting and dramatic back then. Everyone was so competitive, ambitious and fighting for the top spot. Now they are so boring 😴
Jewel Posted December 30, 2023 Posted December 30, 2023 Just now, PoisonPill said: Are you actually asking if Katy’s career ended in 2013? No, I am stating that it did shortly after, so the 'girl next door' thing didn't help. I was pretty clear.
Zefierce Posted December 30, 2023 Posted December 30, 2023 3 minutes ago, Marry Illusion Glory said: I think the question that we SHOULD be asking is why are you, an alleged and self-proclaimed Gaga stan, still so unhealthily obsessed with events that transpired 10 (11, in a few days... ) years ago and recycling the same old tired threads by regurgitating similar talking points repeatedly at your grown age. It's serving little monster legit traumatized by 2013. 2
Ron Ng Posted December 30, 2023 Posted December 30, 2023 Come on, stop the theories, all were her ideas and she failed
Infernal Paradise Posted December 30, 2023 Posted December 30, 2023 7 minutes ago, MadMax12 said: Because pop music was much more exciting and dramatic back then. Everyone was so competitive, ambitious and fighting for the top spot. Now they are so boring 😴
Big Bad Wolf Posted December 30, 2023 Posted December 30, 2023 The GP was simply tired and said NO. What else can we say?
PillowCase Posted December 30, 2023 Posted December 30, 2023 1 hour ago, Zefierce said: Sometimes I wonder how different things would be in Gaga's career and pop music in general if Applause went #1 and she won over Roar. We wouldn't have Joanne and her jazz albums. What a loss for the culture that would be.
Recommended Posts