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Love Again the smash hit that got away?


Naikuun

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The final single from Future Nostalgia, and Dua's favorite song from the album, acclaimed by the media and THE fan-favorite, do you think it could have been a SMASH of DSN proportions with a promotional campaign similar to the first singles from the album?

 

In my wildest dreams Love Again was FN's lead single, and it has 3 billion streams on Spotify

 

It has just surpassed 300M views on YouTube, something no small thing for a dead platform within pop, and has more than 600M on Spotify. 

 

and it's almost outstreaming BMH and Physical.

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It honestly deserved the push and promotion that We're Good received.

 

The Imanbek remix has like 57M streams as well. It's numbers are pretty decent considering it wasn't a huge chart hit in most regions.

Edited by Cheeky
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Absolutely! One of my favourite singles by Dua, such a classic and the use of the sample is immaculate

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but it was a cute hit for her no?

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One of the best song with unique sound, i don't like the video though they missed the opportunity.

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It's catchy but so overrated by her fans, the GP didn't like it. Physical deserved better

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Should've released Love Again instead of BMH but BMH smashed so it's fine

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It definitely should’ve been fully pushed instead of We’re Good which just sucks. The video is also bad and strange which didn’t help.

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Yea if only her and Daniel Caesar released an MV and promoted it. sigh. a gold smasha still 

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They put it on TTH the first day as a single. Which is unheard of for a post album single. They tried but the GP said no. 

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Actually American GP hated it, callouts were atrocious. If anything, it got more than fair Pop airplay.

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It was a pretty big radio hit in my country and I still hear it relatively often in clubs and bars – it's probably the most played Future Nostalgia track aside from Physical and Don't Start Now in those settings. So I think Love Again definitely did its thing, and overall the singles run was almost perfect (yes, We're Good was a bit underwhelming, but I'm pretty sure they only released that to gauge the fans' reaction to that different kind of sound). 

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Unfortunately the GP said no :doc: 

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19 hours ago, OnlyManInTheWorld said:

Unfortunately the GP said no :doc: 

well 600 millions streams on Spotify doesn’t sound like a “no” to me :duca:

 

I used to hear it all the time on french radio

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It’s also my favorite song from the album! It brings me back memories when I went to EDC Las Vegas in October 2021 and the song was playing nonstop at the Venetian :jonny4:

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