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Artists that believed their own hype, did minimal promo and end up underperforming?


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Posted

Clearly this happened to Olivia and Billie 

Is there other cases? 

  • Thumbs Down 3

Posted

Sometimes I feel music is just not appealing enough to gp and even promos can't save it. When music talks, it will become successful. Like billie's debut EP

 

The promo and album combo works when music is just chart buster for public. 

 

 

Posted

Olivia did promote though. She did fine. She was just never going to live up to Sour which is a once in a lifetime kind of success album

  • Like 4
Posted

Olivia did plenty of promo though :dies: what more do you expect? 

Posted
1 minute ago, badvibez said:

Olivia did plenty of promo though :dies: what more do you expect? 

Compare it to someone like Dua or Gaga and Katy during their peaks. 

Posted
8 minutes ago, Digitalism said:

Compare it to someone like Dua or Gaga and Katy during their peaks. 

I still think you're underrating her efforts. She did a live TV performance on release day plus an awards show performance. The writer's strike just lifted and she's starting late night TV performances this week, plus Jingle Ball soon. The bigger problem is the lack of a clear single right now. 

  • Like 6
Posted

Olivia and Billie did plenty of promo, if not MORE than usual in their respective release years :rip:

 

They flopped because music did not connect in Olivia case and that + hatetrain for Billie.

Posted

Christina during Bionic, she did absolutely no overseas promo. Quite different with her previous eras 

  • Like 1
Posted

Endless Summer Vacation. 

 

even then with Olivia’s case, generally nobody outside of internet gays actually care about promo and will listen to an album when it drops or from good word of mouth. the promo is just an added bonus for the stans.

  • Like 5
Posted
5 minutes ago, Machete said:

Olivia and Billie did plenty of promo, if not MORE than usual in their respective release years :rip:

 

They flopped because music did not connect in Olivia case and that + hatetrain for Billie.

Sorry have I missed something… how are either Guts or HTE flops??

Posted

Some of y’all are living in the past.  Promo in 2023 is not the same as promo in 2013 or 2003.  Going out and doing talk shows or live performances does nothing for you in 2023.  It’s a waste of time and resources.  Now a days you’re better off making tik toks and posting things on social media.  
 

Billie and Olivia both did plenty of promo. 

  • Like 6
Posted (edited)
30 minutes ago, Digitalism said:

Compare it to someone like Dua or Gaga and Katy during their peaks. 

Now why would we use Katy as a point of comparison when she was at her peak at a time where promotion for an album was at an all time high? We're very much in an era now where artists don't do much to promote. It's not specific to Billie or Olivia (both of whom did more promo than some of their peers bother to). It's just not how album roll outs happen now. Promo is not going on countless TV shows and doing performances, it's streaming palylisting, banners, radio push, and TikTok. 

Edited by Mr. Mendes
Posted

All my independent faves. 

  • Like 1
Posted
14 minutes ago, BuzzCharts said:

Some of y’all are living in the past.  Promo in 2023 is not the same as promo in 2013 or 2003.  Going out and doing talk shows or live performances does nothing for you in 2023.  It’s a waste of time and resources.  Now a days you’re better off making tik toks and posting things on social media.  
 

Billie and Olivia both did plenty of promo. 

Or pay for playlisting on spotify

Posted

I feel like PinkPantheress will inevitably go through this

Posted
1 hour ago, Distantconstellation said:

Christina during Bionic, she did absolutely no overseas promo. Quite different with her previous eras 

Wasn't that due to her divorce? I think that cut the era very short. And then she just stopped caring altogether for other eras, lol. (Not necessarily a bad thing, tbh).

Posted
59 minutes ago, BuzzCharts said:

Some of y’all are living in the past.  Promo in 2023 is not the same as promo in 2013 or 2003.  Going out and doing talk shows or live performances does nothing for you in 2023.  It’s a waste of time and resources.  Now a days you’re better off making tik toks and posting things on social media.  
 

Billie and Olivia both did plenty of promo. 

 

57 minutes ago, Mr. Mendes said:

Now why would we use Katy as a point of comparison when she was at her peak at a time where promotion for an album was at an all time high? We're very much in an era now where artists don't do much to promote. It's not specific to Billie or Olivia (both of whom did more promo than some of their peers bother to). It's just not how album roll outs happen now. Promo is not going on countless TV shows and doing performances, it's streaming palylisting, banners, radio push, and TikTok. 

Why are you acting like Dua didn't do huge promo for 2 years during the pandemic and it worked

Posted
1 hour ago, Distantconstellation said:

Christina during Bionic, she did absolutely no overseas promo. Quite different with her previous eras 

In fairness, Pigrez was v influential at the time and I’m sure she was strongly affected by that nastiness and her marriage was falling apart at the same time. Probably a really dark time in her life I would imagine 

  • Like 2
Posted

Normani truly thought she was that girl :bibliahh:

Posted

Normani for sure

Posted
44 minutes ago, Digitalism said:

 

Why are you acting like Dua didn't do huge promo for 2 years during the pandemic and it worked

The paid playlisting and radio had more to do with it 

Posted
1 minute ago, BuzzCharts said:

The paid playlisting and radio had more to do with it 

All of that is promo tho. And a lot of her performances went viral. 
 

Posted (edited)

I feel that traditional promo works if you can put on a spectacular performance. In Dua’s case, her Grammys performance was so good that I as a non-fan became obsessed with the song. However, I’m not sure if Billie or Olivia can replicate the kind of performance that Dua gave.

Edited by Meev
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