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Why did Eras Tour Film underperform?


barbiegrande

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Girl...

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???????????????? $96m opening weekend is massive for any movie of any type. This being a tour film makes it even more impressive. These are blockbuster superhero movie numbers. :deadbanana: 

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That’s almost $100 million weekend gross. Thats actually good. Add in the global numbers and it would be even higher. 

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It didn't "underperform", it went under projections because people weren't sure how to track concert films compared to normal movies but it still did very well.

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7 minutes ago, Sannie said:

???????????????? $96m opening weekend is massive for any movie of any type. This being a tour film makes it even more impressive. These are blockbuster superhero movie numbers. :deadbanana: 

It was marketed ala Barbie as an event/party film, but it doesn’t look like that’s caught on. I’m expecting a big second week drop unfortunately 

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